Marketing Director (Remote)

DEMAND.com; Washington (District of Columbia); On-site; USD 160,000 - 210,000; Full time

Benefits offered by this job

Flexible work arrangement

Job summary

DemandFactor is seeking a senior marketing leader to own and execute the company's marketing strategy from a data-driven, B2B perspective. You will lead demand-gen, ABM, and digital performance programs while building a high-impact brand and content engine.

In this remote-friendly role, you’ll partner with Sales to drive full-funnel results, manage KPIs, analytics, attribution, and budgets, and build and grow the marketing team to scale initiatives and measurable pipeline.

Qualifications

• 7–10+ years in B2B marketing (demand gen, performance, growth)
• Proven success in driving measurable pipeline and ROI
• Experience building marketing functions from the ground up
• Strong analytical, strategic, and leadership skills
• Excellent communication and execution abilities

Responsibilities

• Own and execute DemandFactor’s marketing strategy.
• Lead demand-gen, ABM, and digital performance programs.
• Build a strong brand and high-impact content engine.
• Partner closely with Sales to drive full-funnel results.
• Manage marketing KPIs, analytics, attribution, and budget.
• Build and grow the marketing team.

Skills

B2B marketing

Demand gen

Leadership

Analytics

Communication

Job description

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.

What you’ll do

• Own and execute DemandFactor’s marketing strategy
• Lead demand-gen, ABM, and digital performance programs
• Build a strong brand and high-impact content engine
• Partner closely with Sales to drive full-funnel results
• Manage marketing KPIs, analytics, attribution, and budget
• Build and grow the marketing team

What we’re looking for

• 7–10+ years in B2B marketing (demand gen, performance, growth)
• Proven success in driving measurable pipeline and ROI
• Experience building marketing functions from the ground up
• Strong analytical, strategic, and leadership skills
• Excellent communication and execution abilities

Why DemandFactor

• High-impact leadership role
• Full ownership and autonomy to shape marketing
• Data-driven, innovative environment
• Flexible, remote workplace