Marketing Director | Personal Injury

NEO Surgical Group; Orlando (FL); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

NEO Surgical Group is seeking an experienced Marketing Director to lead the strategic direction, performance, and growth of all marketing and business development initiatives across Florida. The role oversees marketing representatives and outreach teams, cultivates referral relationships, and reports directly to the CEO to influence long-term growth.

This leadership position requires travel throughout Florida as an essential function, with a focus on expanding market share, patient volume, and

Qualifications

• Minimum 3 years of leadership experience in healthcare marketing or related field.
• Strong understanding of referral-based marketing and growth strategies.
• Experience with Personal Injury, Orthopedics, Spine, Pain Management, or Surgical Services preferred.
• Proven ability to analyze data and drive performance.
• Excellent communication and relationship-building skills.

Responsabilités

• Report to CEO and collaborate with executive leadership on growth initiatives.
• Lead and coach marketing representatives and outreach personnel.
• Develop and execute marketing strategies to grow patient volume and market share.
• Build relationships with personal injury attorneys and referral sources.
• Drive business development across Florida markets and monitor ROI.

Connaissances

Leadership

Healthcare marketing

Referral networks

Data analysis

Strategic planning

Communication

Travel readiness

Description du poste

Join Our Leadership Team at NEO Surgical Group!

NEO Surgical Group is seeking an experienced, results-driven Marketing Director to lead the strategic direction, performance, and growth of all marketing and business development initiatives. This leadership role is responsible for overseeing marketing representatives and outreach teams, cultivating referral relationships, and driving measurable growth across our organization.

This position reports directly to the CEO and plays a critical role in shaping the company's long-term growth strategy.

Travel throughout Florida is required and is considered an essential function of this role.

Key Responsibilities

• Report directly to the CEO and collaborate with executive leadership on strategic growth initiatives.
• Lead, mentor, develop, and evaluate all marketing representatives and outreach personnel.
• Develop and execute comprehensive marketing strategies to increase patient volume, referral growth, and market share.
• Build and maintain strong relationships with personal injury attorneys, healthcare providers, clinics, case managers, and other referral sources.
• Drive business development efforts across multiple Florida markets.
• Monitor and analyze marketing performance metrics, referral trends, ROI, and market data.
• Develop and manage marketing budgets, campaigns, sponsorships, community outreach programs, and networking events.
• Ensure consistent branding and messaging across all locations and marketing channels.
• Identify new market opportunities and support organizational expansion.
• Collaborate with operational leadership to align marketing initiatives with business objectives.
• Maintain knowledge of industry trends, competitive activities, and emerging growth opportunities.

Required Qualifications

• Minimum of 3 years of leadership experience in healthcare marketing, business development, physician relations, or a related field.
• Strong understanding of referral-based healthcare marketing.
• Experience in Personal Injury, Orthopedics, Spine, Pain Management, or Surgical Services strongly preferred.
• Exceptional leadership, communication, and relationship-building skills.
• Demonstrated ability to analyze data and implement performance-driven strategies.
• Strong organizational, project management, and problem-solving abilities.
• Ability to travel frequently throughout Florida.

Preferred Qualifications

• Established relationships with Personal Injury attorneys, law firms, and healthcare referral networks.
• Experience working within Florida's healthcare and Personal Injury markets.
• Knowledge of Personal Injury case management and healthcare operations.
• Proven success in building, scaling, and managing high-performing marketing teams.
• Multi-location healthcare marketing experience.

What We’re Looking For

We are seeking a dynamic leader, not just a marketer. The ideal candidate is a strategic thinker with a proven track record of driving growth, building strong referral relationships, developing high-performing teams, and delivering measurable results. This individual will serve as a key partner to executive leadership and play a vital role in expanding NEO Surgical Group’s presence throughout Florida.

Why Join NEO Surgical Group?

• Opportunity to work directly with executive leadership.
• Significant impact on company growth and expansion.
• Collaborative and fast-paced healthcare environment.Career advancement opportunities within a growing organization.Competitive compensation package based on experience and qualifications.

Employment for this position is contingent upon successful completion of a background screening. All offers of employment are conditional until the background check process has been completed and cleared.

Please see the link to the new Care Provider Background Screening Clearinghouse Education and Awareness website.

https://info.flclearinghouse.com