Marketing Director, Occupier Advisory

Cushman & Wakefield; Dallas (TX); On-site; USD 132,000 - 155,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Flexible spending accounts

Health savings accounts

Retirement plan

Life & disability insurance

Paid time off

Job summary

Cushman & Wakefield seeks a Marketing Director, Occupier Advisory, to lead the Americas strategic marketing plan for Tenant Representation and Strategic Consulting. You will align marketing with business goals and drive revenue growth while elevating brand awareness.

Lead a high-performing team, partner with Marketing, Communications & Research, and design campaigns across multiple service lines to enhance client engagement and market share.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 8+ years of marketing experience.
• Proven track record as the primary marketing leader for an office, region, or revenue-focused group.
• Proven success in advertising, public relations, events, and business development activities.
• Experience with digital marketing tools and strategies, including analytics and optimization.
• Proficiency in Microsoft Office; Adobe Creative Suite a plus.
• Strong communication, interpersonal, and presentation skills.
• Strong project management and ability to handle multiple priorities.
• Analytical and problem-solving abilities with a strategic mindset.
• Leadership in stakeholder management and cross-functional influence.
• Ability to work across diverse cultural environments.
• High adaptability and ability to lead teams in fast-paced settings.

Responsibilities

• Develop, execute, and refine a robust strategic marketing plan aligned with business goals.
• Lead a high-performing marketing team and mentor staff.
• Collaborate with internal Marketing, Communications & Research teams and third‑party vendors.
• Drive content and campaigns across the buyer journey to engage clients and prospects.
• Leverage market insights to optimize marketing investments and ROI.
• Balance proactive strategies with reactive market needs.

Skills

Strategic marketing

Leadership

Digital marketing

Analytics & optimization

Communication skills

Project management

Stakeholder management

Client interfacing

Market knowledge

Adaptability

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

Microsoft Office

Adobe Creative Suite

Job description

Job Title

Marketing Director, Occupier Advisory

Job Description Summary

The Marketing Director, Occupier Advisory is responsible for leading, developing, and executing a comprehensive strategic marketing plan for the Americas Occupier Advisory businesses, which include Tenant Representation and Strategic Consulting. This role will collaborate closely with business partners and the broader Marketing, Communications & Research organization to design and implement impactful marketing and sales enablement strategies that support fee earners and resonate with clients and prospects to drive revenue growth and elevate brand awareness.

Job Description

Responsibilities:

Strategic Marketing Leadership:

• Create lasting value for our clients, our people, and the communities we serve by delivering innovative, people-focused solutions for the built world.

• Deliver innovative strategies and tactics based on deep understanding of competitive landscape, industry trends, customer buyer behavior and personas, customer data, fee earner feedback, and market segmentation, etc.

• Develop, execute, and continuously refine a robust strategic marketing plan, including specific marketing campaigns and sales enablement strategies, that aligns with the organization’s business goals and priorities.

• Manage multiple verticals within Occupier Advisory to ensure marketing and sales enablement activities are tailored to each group's unique focus, client base, and market challenges.

• Measure performance and analyze results to inform ongoing strategy adjustments and optimizations through KPIs such as campaign performance, fee earner feedback and adoption of tools and processes, customer feedback, etc.

• Lead a high-performing team by fostering a culture of collaboration, continuous learning, and accountability; provide strategic mentorship and development opportunities to support individual growth and elevate overall team performance.

Business Alignment and Collaboration:

• Partner with business leadership to understand strategic objectives and align marketing initiatives to support fee earners and revenue growth.

• Champion marketing strategies that will deliver greatest impact on growth and return on investment and effort, influencing key business stakeholders to ensure alignment.

• Leverage competitive, client, and market insights to inform strategies and optimize marketing investments.

• Balance proactive strategic initiatives with reactive, tactical responses to market needs.

Integrated Marketing Coordination:

• Collaborate with internal Marketing, Communications & Research teams, as well as third party vendors, to integrate digital marketing, creative design, communications, and research into comprehensive content plans.

• Drive engagement throughout the buying journey by delivering high-impact marketing content.

• Partner with Marketing and Research leaders from other service lines to share best practices, gather competitive intelligence, and align on broader marketing strategies.

Thought Leadership and Industry Expertise:

• Lead strategies and tactics based on deep understanding of competitive landscape, industry trends, customer buyer behavior and personas, customer data, customer needs, and market segmentation to position C&W as the real estate advisor of choice and the premier industry thought leader to shape influence and reach key targets with differentiation.

• Anticipate market opportunities and threats, providing strategic insights to enhance decision-making.

Performance Optimization:

• Optimize the effectiveness of marketing expenditures by leveraging key performance indicators (KPIs) to measure success and guide resource allocation.

• Provide leadership and direction for marketing initiatives, ensuring adherence to corporate guidelines and consistent application of global brand standards.

• Provide ongoing reporting of progress toward key objectives, milestones, success metrics and other evidence of performance, supported by data and constituent feedback.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field required.

• 8+ years of experience in marketing, preferably within commercial real estate.

• Proven track record of serving as the primary marketing leader for an office, region, or revenue-focused business group.

• Track record of successfully implementing and enforcing marketing procedures and achieving measurable results.

• Demonstrated success in managing advertising, public relations, events, and business development activities.

• Experience with digital marketing tools and strategies, including analytics and optimization.

• High proficiency in Microsoft Office Suite and familiarity with Adobe Creative Suite is a plus.

• Exceptional communication and interpersonal skills, with the ability to interface effectively with clients and stakeholders at all levels.

• Strong project management and organizational skills with the ability to manage multiple priorities.

• Exceptional written, verbal, and presentation communication skills.

• Strong analytical and problem-solving abilities, with a conceptual mindset.

• Proven leadership skills, including stakeholder management, building relationships, and influencing peers and leaders.

• Ability to work effectively in diverse cultural and educational environments.

• High confidence, adaptability, and the ability to lead teams in dynamic and fast-paced settings.

Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.

The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.

The company will not pay less than minimum wage for this role.

The compensation for the position is: $ 131,750.00 - $155,000.00

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email [e-mail] . Please refer to the job title and job location when you contact us.

INCO: “Cushman & Wakefield”