Marketing Director Global AI Enablement

Brown-Forman Corporation; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

Brown-Forman Corporation is seeking a Marketing Director, Global AI Excellence, to lead the strategic transformation of our marketing organization through AI. This role defines how AI is used across the marketing ecosystem, evaluates the MarTech stack, and embeds AI-driven efficiencies in end-to-end processes.

The candidate will collaborate with cross-functional teams to drive automation, scale AI pilots, and establish governance across the enterprise, ensuring responsible, scalable AI adoption

Qualifications

• Bachelor's Degree required; MBA or advanced degree preferred.
• 12+ years of marketing leadership experience.
• Proven track record of piloting and scaling emerging technologies in enterprise marketing.

Responsibilities

• Define and implement a comprehensive Marketing AI strategy aligned with long-term objectives.
• Lead cross-functional collaboration across Global Brand Leaders, IT, Legal, and R&D.
• Map and optimize core marketing processes and AI-driven workflows to improve time-to-market and productivity.
• Coach and partner with the Marketing Leadership to adopt AI tools; establish governance and training frameworks.
• Audit agency and technology partner capabilities to drive cost efficiencies and scale AI initiatives globally.

Skills

Strategic thinking

Cross-functional leadership

Global experience

Change management

Data-driven decisions

Education

Bachelor's Degree

MBA or advanced degree preferred

Job description

Meaningful Work From Day One:

The Marketing Director, Global AI Excellence, plays a critical role in driving the strategic transformation of our marketing organization by leveraging advanced Artificial Intelligence. This role is responsible for defining how the company utilizes AI across the entire marketing ecosystem, evaluating and optimizing our current marketing technology (MarTech) stack, leveraging our enterprise investments in AI and deeply understanding our end-to-end marketing operating processes to embed AI-driven efficiencies. The role will collaborate cross-functionally to identify automation and enhancement opportunities, refine existing workflows, and shape the enterprise-wide marketing AI strategy. This role requires a marketer who is tech-forward, process-obsessed, business savvy, and a champion for future-proofing our global brands.

What You Can Expect:

• Marketing AI Strategy & Process Enablement
• AI Vision & Integration: Develops and implements a comprehensive marketing AI strategy that aligns with the company's long term objectives, marketing priorities and AI Strategy
• Operating Process Optimization: Maps and deeply analyzes core marketing processes (brand planning, briefing, campaign development, media planning, communications, measurement), identifying and documenting where AI workflow transformation can have the highest leverage.
• Workflow Transformation: Architects & deploys AI-driven workflows that augment processes, creativity, streamline collaboration, reduce time-to-market and drive material cost efficiencies or productivity gains.
• Change Management: Is a thought leader within and member of the cross-functional AI COE, collaborating with existing squads, coaches & partnering the Marketing Leadership to drive the organizational shift required to adopt AI tools seamlessly, establishing best practices, governance structures, and training frameworks across the marketing organisation.
• Unlocking Partners Capability: Agency Capabilities: Conduct a comprehensive audit and continuous assessment of the agency ecosystem’s AI capabilities and maturity. Partner to harness their AI capabilities to drive material cost efficiencies in content production, collaboration, planning & time-to-market.
• Technology partners: Continuously evaluates the existing MarTech stack alongside emerging market trends and other vendors, to identify capability gaps and opportunities to deploy in the marketing function and practices.
• Data: Partners with IT, Data Science, and Brand Analytics to ensure the foundational data architecture effectively supports development of knowledge bases and applications.
• Vendor & Tool Management: Collaborates with IT in the evaluation, piloting, and rollout of enterprise marketing AI tools (e.g., generative AI, automated performance dashboards utilizing enterprise approved tools & dedicated marketing vendors).
• COE Liaison & Adoption: Serves as the primary marketing ambassador to the Enterprise AI COE; operationalizes corporate AI governance, ethical standards, and data privacy policies directly into marketing team behaviors and campaign execution.
• Cross‑Functional Collaboration, Communication & Change Management: Strategic Partnerships: Partners with cross-functional teams (Global Brand Leaders, ICX, I&P, Legal, IT, and R&D) to co-create AI pilot programs and scale successful initiatives globally (i.e. leveraging consumer & media data for AI-driven personalisation).
• Communication: Effectively communicates the Marketing AI roadmap, marketing partners & vendor capabilities capabilities, and pilot performance metrics to both internal marketing teams and executive leadership.
• Inspirational Leadership: Inspires marketing teams and functions across the wider organisation to engage and adopt change at scale

What You Bring to the Table:

• Education & Experience: Bachelor's Degree required; MBA or advanced degree in Business, Marketing, or Technology preferred, alongside 12+ years of marketing leadership experience.
• Process Expertise: Deep operational understanding of end-to-end marketing lifecycles (specifically brand strategy, creative production, media planning, and campaign measurement) within a matrixed corporate structure.
• Tech-Forward Marketer: Proven track record of successfully identifying, piloting, and scaling emerging technologies or MarTech platforms within a large enterprise.
• Strategic & Analytical Thinking: Exceptional strategic thinking and problem-solving abilities, with a strong knack for translating complex technical capabilities into practical marketing applications.
• Global Perspective: Both US and International experience, with a proven ability to collaborate effectively across different cultures, time zones, and global markets.
• Ability to build relationships & Influence: Excellent interpersonal and communication skills, with a demonstrated ability to influence across the organization, achieve buy-in & guide teams through adopting new practices and ways of working.

What Makes You Unique:

• AI Subject Matter Expertise: Direct experience implementing generative AI, machine learning, or automated workflow tools within a CPG marketing function or digital agency.
• CPG & Premium Brand Stewardship: Marketing experience within a large multinational consumer packaged goods (CPG), spirits, or premium lifestyle brand environment.
• Curiosity & Innovation: Champions a culture of curiosity, rapid experimentation, continuous learning, and responsible experimentation

#LI Requisition Type: Employee Management Level: Business Leader Global Job Level: B1 Number of Openings Available: 1

Brown‑Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly upholding our founding promise of “Nothing Better in the Market.” Our portfolio of premium brands includes the Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft. With a team of approximately 5,400 employees worldwide, we proudly share our passion for premium beverages in more than 170 countries. Discover more about us at brown-forman.com and stay connected through LinkedIn, Instagram, and X.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Accommodations available upon request including an Interpreter.