Marketing Director for Capital Markets and Advisory

Citizens; Boston (MA); Hybrid; USD 155,000 - 232,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive medical, dental, vision

Retirement benefits

Maternity/paternity leave

Flexible work arrangements

Education reimbursement

Wellness programs

Job summary

Citizens is seeking a Marketing Director for Capital Markets and Advisory to build brand equity and drive marketing for investment banking products. You will own strategy, execution, and continuous improvement of integrated plans across channels, coordinating with sales and leadership.

The role requires 10+ years in marketing, strong digital capabilities, and a hands-on, results-driven approach. Hybrid work options exist across multiple northeast offices, with travel as needed.

Qualifications

• Investment banking and corporate finance experience required.
• Strong ability to think strategically and creatively.
• Broad marketing communications experience including advertising, direct, digital and PR.
• Strong channel experience in digital marketing including search, display, social and content.
• Experience developing insightful briefs using research, personas, and customer journey maps.
• Ability to manage multiple projects and collaborate with teams.
• Excellent interpersonal and communication skills.
• Familiarity with Salesforce.com and ABM is desired.

Responsibilities

• Drive digital marketing strategies including enhancing the user experience of the web site, targeted email marketing, content marketing, social media, search engine optimization and events.
• Develop and lead marketing strategy/vision to achieve measurable overall business unit objectives and revenue goals
• Lead inbound marketing attracting site visits, converting that traffic into leads and nurturing prospects with sales leadership
• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned media properties
• Help establish and optimize marketing automation and lead nurturing processes
• Ensure closed-loop analytics to measure marketing performance and continually refine
• Influence and partner with cross-functional team to design and deliver quarterly and annual integrated marketing plans to achieve business line goals and objectives
• Serve as primary liaison between business lines and marketing partners, ensuring the broader marketing team is fully versed on all aspects of business line products
• Partner with leadership and sales to ensure understanding/alignment on marketing strategy/plans and strategic priorities
• Develop and manage project budgets/forecasts
• Proactive in managing risk, ensure all programs are implemented in full compliance with defined processes and regulatory guidelines

Skills

Strategic Marketing

Content & Thought Leadership

Data-Driven Decision Making

Client Experience & Relationship

ABM familiarity

Education

Bachelor’s degree

MBA preferred

Tools

Salesforce.com

Account-Based Marketing

Job description

Description

As the Marketing Director for Capital Markets and Advisory, your primary responsibilities are to build brand equity for Citizens using contemporary marketing methods to drive interest and adoption of investment banking products and services. This is both a strategic and executional role in which you will lead the development, advocacy, execution, assessment, and continuous improvement of integrated marketing plans for the investment bank arm of Citizens

Responsibilities:

• Working with in-house centers of excellence (COIs) and Agencies, drive digital marketing strategies including enhancing the user experience of the web site, targeted email marketing, content marketing, social media, search engine optimization and events.

• Develop and lead marketing strategy/vision to achieve measurable overall business unit objectives and revenue goals

• Lead inbound marketing attracting site visits, converting that traffic into leads and nurturing prospects working with sales leadership

• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned media properties

• Help establish and optimize marketing automation and lead nurturing processes

• Ensure closed-loop analytics to measure marketing performance and continually refine

• Influence and partner with cross-functional team to design and deliver quarterly and annual integrated marketing plans to achieve business line goals and objectives

• Serve as primary liaison between business lines and marketing partners, ensuring the broader marketing team is fully versed on all aspects of business line products, value proposition and competitive differentiators

• Partner with the leadership team as well as key business partners, including the sales team to ensure understanding of/alignment on marketing strategy/plans and strategic priorities

• Develop and manage project budgets/forecasts

• Proactive in managing risk, ensure all programs are implemented in full compliance with defined processes and regulatory guidelines

Qualifications & Requirements

• Investment banking and corporate finance experience required to include Acquisitions, M&A Advisory, Global Markets, Equity & Debt Capital markets and more.

• Strong ability to think strategically and creatively

• Broad marketing communications experience including advertising, direct, digital and public relations

• Strong channel experience in digital marketing including search, display, social and content

• Experience developing insightful and clear creative, marketing, advertising and/or media briefs, using research, data, personas, and customer journey maps

• Ability and desire to work well within a team and test and learn

• Experience managing indirectly/influencing

• Ability to review data, interpret results and create actionable and measurable strategies

• Ability to manage multiple projects simultaneously while delivering on schedule/budget

• Excellent interpersonal and communication skills

• A go-getter and a doer who is accountable and has high expectations for their work

• Attention to detail

• Minimum 10+ years of marketing experience

• Familiarity with Salesforce.com and Account-Based Marketing desired

• Skills:

• Strategic Marketing & Positioning

• Data-Driven Decision Making

• Content & Thought Leadership

• Client Experience & Relationship Marketing

Education

Bachelor’s degree required

MBA or equivalent experience preferred

Hours & Work Schedule

• Hours per Week: 40

• Work Schedule: M-F 8-5 in Westwood MA, Boston MA, Johnston RI or NY,NY office 4 days and 1 day remote

#LI-Citizens2

Pay Transparency

The salary range for this position is $154,747.2- $232,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the budget, work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .

Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.

11/27/2026