Marketing Director, Americas

Madrona Venture Labs; United States; Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Fully-paid medical, dental, and vision insurance

401(k) match

Flexible PTO

Job summary

Madrona Venture Labs is looking for a Marketing Director to lead marketing efforts across North, Central, and South America. This role will oversee integrated marketing programs aimed at the defense, government, and critical infrastructure sectors. The ideal candidate should have significant experience in B2B marketing within technical fields.

The position requires developing customer-facing content, managing campaigns, and collaborating cross-functionally. A hybrid work environment is offered along with a competitive salary and benefits package.

Qualifications

• 10+ years of B2B marketing experience within technical industries.
• 5+ years leading or mentoring marketing teams.
• Proven success in supporting complex technical sales cycles.

Responsibilities

• Develop and execute regional marketing programs across the Americas.
• Create customer-facing content and manage marketing campaigns.
• Lead regional event strategy and execution.

Skills

B2B marketing experience

CRM and marketing automation

Strategic planning

Excellent communication

Tools

Salesforce Account Engagement

Job description

Radar Reinvented.

Echodyne offers the world’s first compact solid-state true beam‑steering radar for a wide range of industries and applications. Our high‑performance radars work in all weather and are designed for autonomous vehicles, uncrewed aircraft & drones, and security of borders, critical infrastructure, and smart cities. The company combines the patented technology of metamaterials with powerful software to create a radar sensor with unprecedented performance at commercial price points. Echodyne offers its radars to companies working in Automotive, Transportation, Critical Infrastructure Protection, Border Security, Smart Cities, Uncrewed Aircraft Systems (UAS), and Airspace Management including Urban Air Mobility (UTM).

Echodyne is seeking a Marketing Director to join our fast‑growing team.

ROLE OVERVIEW

Echodyne is seeking a highly motivated and execution‑oriented Marketing Director, Americas to lead regional marketing initiatives across defense, government, critical infrastructure, and advanced air mobility markets throughout North, Central, and South America.

Reporting to the Vice President of Marketing, this role is responsible for developing and executing integrated marketing programs that drive brand awareness, customer engagement, and pipeline growth across strategic regional markets. The ideal candidate is a hands‑on marketing leader who thrives in a fast‑paced, highly collaborative technology environment and is comfortable balancing strategic planning with day‑to‑day execution.

This position works cross‑functionally with sales, business development, product management, and executive leadership teams to support long‑cycle technical sales efforts and advance Echodyne’s growth objectives throughout the Americas.

RESPONSIBILITIES

• Develop and execute integrated regional marketing programs supporting defense, federal civilian, critical infrastructure, and advanced air mobility markets across the Americas
• Create and manage marketing campaigns that increase market awareness, generate qualified engagement, and support complex technical sales cycles
• Lead development of customer‑facing content including collateral, presentations, digital campaigns, thought leadership, case studies, event materials, and product messaging
• Translate complex technical concepts into clear, compelling messaging tailored to customer, partner, and industry audiences
• Partner closely with sales, business development, product, and sales enablement teams to align marketing initiatives with business priorities and pipeline objectives
• Lead regional event strategy and execution, including trade shows, conferences, customer demonstrations, and partner engagements
• Support partner and ecosystem marketing initiatives with channel, technology, and strategic alliance partners
• Oversee digital marketing execution across web, e‑mail, outbound campaigns, and related demand generation activities
• Manage marketing operations workflows within Salesforce Account Engagement and related CRM and automation platforms
• Lead and mentor a small regional marketing team while coordinating external agencies, contractors, and vendors as needed
• Monitor campaign performance, engagement metrics, and marketing effectiveness to optimize programs and resource allocation

REQUIRED SKILLS / EXPERIENCE

• 10+ years of B2B marketing experience within defense technology, aerospace, autonomy, robotics, sensors, mobility technology, or other highly technical industries
• 5+ years of experience leading or mentoring marketing teams in fast‑paced growth environments
• Demonstrated success supporting complex technical sales cycles and cross‑functional go‑to‑market initiatives
• Experience developing and executing integrated marketing campaigns across digital, content, event, and partner marketing channels
• Excellent written and verbal communication skills with the ability to communicate effectively to both technical and non‑technical audiences
• Experience supporting field marketing initiatives and large‑scale industry event execution
• Hands‑on experience with CRM and marketing automation platforms, including Salesforce Account Engagement or similar systems
• Ability to operate effectively in lean, fast‑moving organizations with evolving priorities
• Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously

DESIRED SKILLS / EXPERIENCE

• Experience marketing to U.S. defense, government, aerospace, autonomy, or critical infrastructure customers
• Experience supporting regional or international marketing initiatives across the Americas
• Background in high‑growth startups or scaling technology organizations
• Experience working with channel, reseller, or ecosystem partner marketing programs
• Familiarity with long‑cycle procurement environments and technical B2B buying processes

WORK ENVIRONMENT

• Hybrid work environment
• Highly collaborative and cross‑functional organization
• Fast‑paced operational scale‑up environment supporting mission‑critical customers and technologies
• Lean team structure requiring both strategic thinking and hands‑on execution
• Up to 40% travel to support customer engagements, industry events, and internal collaboration

Echodyne’s technology is export controlled by the U.S. Government and we must evaluate an applicant’s eligibility to handle export‑controlled information or obtain required Government authorizations. Therefore, we will ask you as part of the application process to identify whether you are a U.S. Citizen or green card holder, or have asylum/refugee status in the U.S.

WHAT WE OFFER

This is a non-exempt/an exempt role.

The expected annual salary range for this role is $150,000—$210,000 USD

We offer competitive compensation and benefits to our full‑time, U.S.-based employees, including:

• RSU (Restricted Stock Units)
• Generous Benefits:
  • Fully‑paid medical, dental, and vision insurance premiums for you
    • Choice of PPO or HDHP/HSA
    • Virtual Care – 98Point6
    • Employee Assistance Program
  • Mental Health coverage through Springhealth & Talkspace (Premera)
  • Travel Assistance Insurance
  • Company Paid Life Insurance
  • Company Paid Short & Long Term Disability
  • Flexible PTO (exempt) / 15 days per year (non‑exempt)
  • 401(k) match
  • Pet Insurance
  • Prepaid Legal Program
  • Commuter Benefits
  • Paid Company Holidays

All qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, status as a protected veteran or any other characteristic protected by law.