Marketing Director

Senior living; Peoria (IL); Hybrid; USD 42,000 - 62,000; Full time

Benefits offered by this job

Quarterly wage increase

401K matching

Retention bonus up to $5,000

Referral bonus up to $1,000

Earned wage access

Generous PTO

Career development

Scheduling system

Medical/dental/vision/supplemental

Discount marketplace

Wellness rewards

Team environment

Job summary

Sinceri Senior Living in Peoria, IL is seeking a sales-minded professional to support census development and referral partnerships across facilities. You will oversee internal lead management, develop public relations activities, and present educational outreach programs to inform communities about our services.

Join a team that values relationship-building, ongoing education, and strong communication with residents, families, staff, and referral sources to drive occupancy and service excellence.

Qualifications

• Direct sales experience with demonstrated results.
• Experience in a retirement, nursing home, or assisted living industry preferred.
• Organized team player with the ability to multi-task in a team environment.
• Proven skills to work independently. Be self-motivated and goal-directed.
• Excellent interpersonal skills.
• Excellent written communication skills.
• Excellent listening skills with ability to match resource to need.
• Must be capable of maintaining regular, reliable attendance.
• Computer literacy.
• Must be able to communicate effectively with Residents, families, staff, community officials, referral sources and the general public.

Responsibilities

• Create new and service existing relationships with nursing homes, retirement centers, physicians and their related office staff, hospital staff including social workers, discharge planners, utilization review, volunteer coordinators, rehabilitation director, chaplain service, pastors, senior services including senior centers, board and care homes, adult day care centers, home health and other community-based referral sources which result in referrals to the community.
• Participate in local organizations, identified as bringing value, by making presentations and joining as a member where appropriate in order to facilitate a broader knowledge of the assisted living industry and in particular of the community (communities) capabilities.
• Participate as an active leader in the community relating to strategic planning for the developments of marketing action plan and related sales efforts. As time allows participate in weekly department head meetings and provide support and direction in achieving overall occupancy goals and programs to address any new needs or changing needs within the service area. Attend community special events to increase awareness among potential referral sources and customers.
• Prepare reports as required. Create an advance 30 /60 /90 day sales plan and monitor referral information, create client profiles and maintain working client profile base.
• Develop and implement special events and presentations targeted as community education, establishing and maintaining status for the community as the expert on assisted living.
• Monitor trends and conversion ratios.
• Maintain a database of medical contacts/community resources along with knowledge of industry trends and legislative/regulatory issues; communicate this information with other staff members.
• Monitor and evaluate customer satisfaction. Share results with the Administrator and staff. Work as part of the team to develop appropriate plans to continually improve satisfaction levels.
• Serve as a member of the marketing team whose purpose is to improve occupancy and enhance resident and community relations. Attend weekly meetings; assist in implementation of quarterly marketing plan, monitor budgets and track results.
• Develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on assisted living.
• Assist Customer Service

Skills

Direct sales

Experience in senior living

Team player

Self-motivation

Excellent interpersonal skills

Excellent written communication

Excellent listening skills

Regular attendance

Computer literacy

Communication with residents/families

Job description

Perks and Benefits*:

• Earn up to 1% wageincrease every quarter
• 401K Retirement Plan with Safe Harbor matchingcontribution
• Length of Service Bonus Program of up to $5,000
• Employee Referral Bonus of up to $1,000
• Access to earned wages prior to payday
• Generous PTO Plan
• Career Development
• An employee engaged scheduling system
• Affordable Medical, Dental, Vision, SupplementalBenefits
• Sinceri Senior Living Discount Marketplace
• Walking Spree rewards for healthy habits

Oh, and did we mention an amazing Team Environment?

*Some benefits may vary depending on position andemployment status

Purpose:

To enhance census development and increase private pay referral base in designated facilities through professional relationships, ongoing education to services and community outreach opportunities. Job duties include:

• Assist and oversee internal lead management system
• Develop and conduct public relation activities
• Assist with and present public educational outreach programs
• Monitor referral source satisfaction and outcomes. Communicate market conditions and opportunities to facility and management staff.
• Assist with media campaign management.
• Become the Resource for those needing our services.

Minimum Eligibility Requirements:

• Direct sales experience with demonstrated results.
• Experience in a retirement, nursing home, or assisted living industry preferred.
• Organized team player with the ability to multi-task in a team environment.
• Proven skills to work independently. Be self-motivated and goal-directed.
• Excellent interpersonal skills.
• Excellent written communication skills.
• Excellent listening skills with ability to match resource to need.
• Must be capable of maintaining regular, reliable attendance.
• Computer literacy.
• Must be able to communicate effectively with Residents, families, staff, community officials, referral sources and the general public.
• Is a positive representative of the Community and Sinceri Senior Living and sets a strong example of professional conduct and appearance.

Essential Functions:

• Create new and service existing relationships with nursing homes, retirement centers, physicians and their related office staff, hospital staff including social workers, discharge planners, utilization review, volunteer coordinators, rehabilitation director, chaplain service, pastors, senior services including senior centers, board and care homes, adult day care centers, home health and other community-based referral sources which result in referrals to the community.
• Participate in local organizations, identified as bringing value, by making presentations and joining as a member where appropriate in order to facilitate a broader knowledge of the assisted living industry and in particular of the community (communities) capabilities.
• Participate as an active leader in the community relating to strategic planning for the developments of marketing action plan and related sales efforts. As time allows participate in weekly department head meetings and provide support and direction in achieving overall occupancy goals and programs to address any new needs or changing needs within the service area. Attend community special events to increase awareness among potential referral sources and customers.
• Prepare reports as required. Create an advance 30 /60 /90 day sales plan and monitor referral information, create client profiles and maintain working client profile base.
• Develop and implement special events and presentations targeted as community education, establishing and maintaining status for the community as the expert on assisted living.
• Monitor trends and conversion ratios.
• Maintain a database of medical contacts/community resources along with knowledge of industry trends and legislative/regulatory issues; communicate this information with other staff members.
• Monitor and evaluate customer satisfaction. Share results with the Administrator and staff. Work as part of the team to develop appropriate plans to continually improve satisfaction levels.
• Serve as a member of the marketing team whose purpose is to improve occupancy and enhance resident and community relations. Attend weekly meetings; assist in implementation of quarterly marketing plan, monitor budgets and track results.
• Develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on assisted living.
• Assist Customer Service

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Why You Should Work With Us:

As a Sinceri Senior Living company, we are a fun loving, employee-centric community like no other! Maybe that’s why we have been certified by our employees as a Great Place to Work ® for our 7th Year in a row. Create your healthcare career with us and learn about all the career growth opportunities we offer.

Sinceri Senior living is proud to be an Equal Employment Opportunity employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

Minors must be at least 16 years of age to be employed by Sinceri Senior Living.

Candidates submitted by unsolicited 3rd party recruiters will not be considered.