Marketing Director

RogueSearch; Orlando (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

RogueSearch in Orlando, FL, is seeking a Director of Marketing to lead strategic planning and execution for the Division, driving qualified leads and hitting net sign-up targets.

You will oversee the Marketing Team, collaborate with Division leadership on business issues, and manage budgets across paid, owned and earned channels, with strong emphasis on ROI and KPI reporting.

Qualifications

• Marketing leadership experience in production homebuilding.
• Bachelor’s degree preferred; high school diploma acceptable with relevant experience.

Responsibilities

• Lead marketing planning, efforts and execution for the Division.
• Oversee and manage Marketing Team direct report(s).
• Collaborate with Division/Area leadership to address business issues and marketing opportunities.
• Develop a point of view on marketing issues and influence leadership.
• Leverage paid, owned and earned media channels to message across media.
• Monitor performance against objectives, analyze ROI and adjust plans.
• Produce weekly and monthly KPI reports for leadership.
• Develop and approve annual marketing and media budget.
• Manage Division budget with quarterly updates on spend and projections.
• Establish lead goals by brand to hit net sign-up plans and monitor progress.

Skills

Marketing leadership

Strategic thinking

Team leadership

Budget management

ROI analysis

KPI reporting

Cross-functional collaboration

Education

Bachelor's degree

High School Diploma

Job description

• 2024 Fortune 100 Best Companies to Work For® by Great Place to Work® and Fortune top 50.
• Division will close over 2,000 homes in the market this year, being one of the largest divisions in the company.
• Division exceeds performance target consistently.

Responsibilities:

• As a key collaborative partner of the Division leadership team, the Director of Marketing is responsible for planning, developing and executing a sound marketing strategy to deliver sufficient volume of qualified leads necessary to meet Division net sign-up goals.

What you will do:

• Leads all marketing planning, efforts and execution for the Division.
• Oversee and manage Marketing Team direct report(s).
• Collaborate with Division/Area leadership to address business issues, identifying and assessing risks and marketing opportunities.
• Ability to think strategically to develop a point of view on complex marketing issues and influence Division/Area leadership on course of action.
• Leverage a deep understanding of the role of paid, owned and earned media channels to effectively message across a mix of media types.
• Monitors marketing performance against business objectives, analyzes ROI and adjusts plans/tactics as needed.
• Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership.
• With support of corporate media planning resources and in collaboration with Division/Area leadership, develop and approve annual marketing and media budget necessary to deliver plan.
• Effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment.
• Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates. Monitor progress against goals.
• Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.
• Lead the process for new community execution to ensure that the Division hits critical milestones, including target opening dates.
• Act as primary point-of-contact for Interior Design.
• Collaborate with corporate communications team on local PR needs.
• Identify key competitors and stay abreast of local marketing activity.
• Ability to successfully operate and adapt in an environment with changes to timelines and priorities
• Capable of confidently presenting and interacting the Divisions/Area leadership with strong ability to talk off script as it relates to marketing's role in addressing business issues.
• Ability to develop and guide direction of marketing team members.
• Ensures appropriate staffing to meet department needs.
• Utilizes recruiting and selection tools/processes to build organizational talent.
• Delegates work according to employee's abilities and skills.
• Evaluates employee's performance and plans for compensation actions in accordance with that performance.
• Provides developmental opportunities through identification of internal and external training opportunities.
• Creates opportunities for employee growth.
• Provides continuous coaching regarding functional and leadership standards (technical skills and behaviors).

What you will need:

• High School Diploma/Bachelor’s degree preferred.
• Marketing leadership experience in production homebuilding.