Marketing Director

TN HomeBuyers; Nashville (TN); On-site; USD 125,000 - 135,000; Full time

Benefits offered by this job

Competitive starting salary with bonus

Medical, dental, and vision insurance

Paid holidays and vacation

Retirement plan with company match

Job summary

TN HomeBuyers, Nashville's trusted real estate investment company, is seeking a Marketing Director to drive multi-channel lead generation and data-driven performance improvements. You will manage budgets, review TV and digital campaigns, and hold vendors accountable to KPIs.

The role requires strategic thinking, ownership, and a track record of optimizing ROI across channels while coordinating content and brand assets. Competitive salary and comprehensive benefits are offered.

Qualifications

• Experience managing multi-channel lead generation campaigns.
• Strong data literacy with the ability to interpret dashboards, identify patterns, and make data-driven decisions.
• Proven ability to hold external vendors or agencies accountable to KPIs and performance expectations.
• Experience in real estate, home services, direct response, or other high-urgency lead generation environments preferred.
• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.
• Comfortable using AI tools to improve workflow efficiency and output quality.
• Experience creating and coordinating marketing content, campaigns, and brand execution.

Responsibilities

• Own weekly marketing performance reporting, including lead volume, qualified opportunities, cost per lead, and channel-level performance.
• Manage marketing budget performance by identifying where spend should be scaled, reduced, paused, or reallocated.
• Review TV commercial performance, spot placement, creative rotation, and vendor reporting to ensure commercials are reaching the right audience at the right time.
• Hold PPC, SEO, direct mail, TV, paid social, and website vendors accountable to weekly targets, reporting standards, and corrective action plans.
• Oversee direct mail execution, list management, vendor coordination, split testing, and campaign tracking.
• Coordinate content creation, testimonials, reviews, social media activity, website updates, and brand assets.
• Research and propose new strategic ideas or shifts to maximize return on investment.
• Develop, create, and coordinate short- and long-form content across social media, YouTube, websites, and paid marketing channels.
• Partner with the internal team to evaluate marketing quality and improve conversion feedback loops.
• Use AI tools and marketing technology to improve reporting speed, campaign analysis, content workflow, and operational efficiency.

Skills

Multi-channel campaigns

Data literacy

Vendor management

Project management

AI tools

Content creation

Communication

Tools

AI tools

Job description

For over 20 years, TN HomeBuyers has been Nashville’s trusted real estate investment company, helping homeowners sell their houses the easy way, with no stress, no delays, and no surprises. Whether someone needs to sell quickly or simply wants a hassle-free process, we deliver clear, reliable solutions backed by our “Sell Your House the Easy Way” guarantee.

Our mission is to provide honest solutions for homeowners while strengthening the communities we serve. We believe meaningful work comes from solving real problems for real people, and we hold ourselves to a high standard of service, follow-through, and results.

Our team operates under five core values: Team First, Responsibility, Stewardship, Trustworthiness, and Loyalty. These principles guide how we work, how we serve our customers, and how we hold ourselves accountable to the commitments we make every day.

At TN HomeBuyers, we believe great outcomes come from people who take ownership, support their team, and consistently deliver on what they promise.

Position Overview

The Marketing Director is responsible for generating qualified opportunities through data-driven strategy, disciplined campaign management, and strong vendor accountability. This role oversees performance across all marketing channels, including PPC, SEO, social media, direct mail, TV, streaming, content creation, and other lead generation initiatives. The Marketing Director must understand the economics behind each channel, quickly identify performance trends, and make informed decisions that improve lead quality, appointment conversion, and return on ad spend. Success in this role requires analytical thinking, urgency, ownership, organization, and consistent follow-through.

Duties include:

• Own weekly marketing performance reporting, including lead volume, qualified opportunities, cost per lead, and channel-level performance
• Manage marketing budget performance by identifying where spend should be scaled, reduced, paused, or reallocated
• Review TV commercial performance, spot placement, creative rotation, and vendor reporting to ensure commercials are reaching the right audience at the right time
• Hold PPC, SEO, direct mail, TV, paid social, and website vendors accountable to weekly targets, reporting standards, and corrective action plans
• Oversee direct mail execution, list management, vendor coordination, split testing, and campaign tracking
• Coordinate content creation, testimonials, reviews, social media activity, website updates, and brand assets
• Research and propose new strategic ideas or shifts to maximize return on investment
• Develop, create, and coordinate short- and long-form content across social media, YouTube, websites, and paid marketing channels
• Partner with the internal team to evaluate marketing quality and improve conversion feedback loops
• Use AI tools and marketing technology to improve reporting speed, campaign analysis, content workflow, and operational efficiency

Ideal candidate experience and skill sets:

• Experience managing multi-channel lead generation campaigns
• Strong data literacy with the ability to interpret dashboards, identify patterns, and make math-driven decisions
• Proven ability to hold external vendors or agencies accountable to KPIs and performance expectations
• Experience in real estate, home services, direct response, or other high-urgency lead generation environments preferred
• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously
• Comfortable using AI tools such as ChatGPT or Claude to improve workflow efficiency and output quality
• Experience creating and coordinating marketing content, campaigns, and brand execution
• Ability to communicate directly, make decisions quickly, and operate with accountability in a performance-driven environment

What do I get?

• Competitive starting salary with bonus opportunities
• Medical, dental, and vision insurance
• Paid holidays and vacation
• Retirement plan with a company contribution match

Pay Range

$125,000 - $135,000 USD