Marketing Director

Vanderbloemen; Medina (OH); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation

Job summary

LifeStone Ministries in Medina, Ohio, seeks a visionary Director of Marketing to bridge our 125-year legacy with today’s digital world. You will oversee brand identity, lead generation, and customer acquisition for our curriculum lines, digital apps, and ministry initiatives.

You will manage multi-channel campaigns, content marketing, and the product lifecycle, coordinating with editors, design, and product teams to grow reach and deepen discipleship.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 7+ years of marketing experience, ideally in Christian publishing, non-profit ministry, or edtech.
• MBA or Seminary training is a plus.

Responsibilities

• Brand Ambassador: maintain a cohesive LifeStone brand across platforms.
• Growth Strategy: create multi-channel campaigns (SEO, SEM, social, email).
• Product Launch Leadership: plan go-to-market for new content.
• Product Management: oversee marketing lifecycle for curriculum lines and apps.
• Website, Email & Digital Content: manage messaging, newsletters, automation, content libraries.
• Content Marketing: develop high-value thought leadership content.
• Data-Driven Optimization: track KPIs like CAC and LTV.
• Content Planning: manage editorial calendar and seasonal campaigns.
• Social Media Management: lead social strategy across platforms.

Skills

Leadership

Spiritual alignment

Cross-functional teamwork

Education

Bachelor’s degree in Marketing, Communications, or a related field

MBA or Seminary training is a plus

Tools

HubSpot

Salesforce

Google Analytics

Job description

LifeStone Ministries is a non-profit Christian publishing ministry with a 125-year legacy of providing biblically and theologically sound resources. Our mission is to empower Christian disciples to make disciples. We serve churches, families, and homeschoolers through our Christian Life Series, Illuminate Bible Series, TAGlife Sunday School curricula, and digital discipleship tools. We are currently in a season of growth, modernizing our brand and expanding our digital footprint to reach the next generation of believers.

At LifeStone, you aren’t just selling a product; you are equipping the Body of Christ with the Word of God. You will work in a collaborative environment that values theological integrity as much as professional excellence. We offer a competitive salary, comprehensive benefits, and the opportunity to leave a lasting eternal impact.

About the Director of Marketing

We are seeking a visionary Director of Marketing to lead our growth efforts. This individual will be responsible for bridging the gap between our historic legacy and the modern digital marketplace. You will oversee all aspects of brand identity, lead generation, and customer acquisition for our curriculum lines, digital apps, and mission initiatives.

The Director of Marketing’s responsibilities include:

• Brand Ambassador: Craft and maintain the cohesive brand identity of LifeStone Ministries, ensuring a consistent voice that honors our mission across all platforms.
• Growth Strategy: Develop and execute multi-channel marketing campaigns (SEO, AEO, SEM, Paid Social, Email) to grow all products.
• Product Launch Leadership: Partner with the editors, graphic design, and product teams to create go-to-market strategies for new content.
• Product Management: Manage the marketing and product lifecycles for our diverse portfolio, including Sunday school products, VBS materials, homeschool curriculums, and our upcoming coffee product and retail store.
• Website, Email, & Digital Content Systems: Maintain website messaging, manage email newsletters, automated communication flows, and digital resource libraries.
• Content Marketing: Oversee the creation of high-value content that positions LifeStone as a thought leader in discipleship and biblical education.
• Data-Driven Optimization: Manage the marketing budget and utilize analytics to track KPIs, focusing on Customer Acquisition Cost (CAC) and Lifetime Value (LTV) for church partners
• Content Planning & Editorial Calendar: Manage a content-wide calendar, plan seasonal campaigns, and coordinate content needs with team and contractors
• Social Media Management: Oversee the organization’s social media strategy across platforms (Facebook, Instagram, YouTube, etc.) to promote engagement, events, and ministry stories. This includes overseeing the creation and publishing of original text, images, and video content while reviewing all comments and community interactions to foster growth and brand sentiment.

What you bring

The following describes many of the characteristics of the ideal candidate for the Director of Marketing:

Education and Experience

• Education: Bachelor’s degree in Marketing, Communications, or a related field (MBA or Seminary training is a plus).
• Experience: 7+ years of marketing experience, ideally in Christian publishing, non-profit ministry, or educational technology.

Knowledge, Skills, and Abilities

• Leadership: Proven ability to manage a creative team (design, content, social) and collaborate across departments.
• Spiritual Alignment: A deep, personal commitment to Jesus Christ and full alignment with LifeStone’s statement of faith.
• Technical Proficiency: Expertise in CRM systems (HubSpot,Salesforce, etc.), and Google Analytics.

What it’s like to live in Medina, Ohio

Medina is a charming city in northeastern Ohio with a population of about 26,000. Located roughly 30 miles south of Cleveland, it offers the perfect balance of small-town charm and convenient access to big-city amenities. Known for its welcoming community, excellent schools, and beautiful historic downtown, Medina is a great place for families, young professionals, and retirees alike.

Residents enjoy spending time around Medina’s picturesque Public Square, which is filled with locally owned shops, restaurants, and seasonal events throughout the year. Outdoor enthusiasts can explore nearby parks, hiking trails, and golf courses, while those looking for additional entertainment can easily make the short drive to Cleveland for professional sports, museums, concerts, and major attractions. Medina experiences all four seasons, with colorful autumns, snowy winters, warm summers, and beautiful springs. With its strong sense of community, safe neighborhoods, and high quality of life, Medina is a place where residents can truly feel at home.