Marketing Director

Commercial Savings Bank; Kentucky; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive base wage

Incentive compensation

Medical, dental, vision

Paid time off

401(k) match

Professional development

Job summary

The Commercial & Savings Bank in Millersburg, OH is seeking a Marketing Director to lead CSB's branding, community presence, and growth initiatives. You will set the marketing strategy and oversee campaigns, content, and creative work, partnering with retail, lending, and operations to translate business goals into measurable results.

The role combines strategic leadership with hands-on execution, guiding a team of marketers while remaining involved in campaigns and digital channels.

Qualifications

• A four-year degree in Marketing, Communications, Business, or a related field is preferred.
• A minimum of 7 years of progressive marketing experience, including at least 3 years in a leadership or management role.
• Experience in banking, financial services, or another regulated industry is strongly preferred.

Responsibilities

• Develop annual and long-term marketing strategy.
• Own the marketing budget and allocate spend.
• Lead product marketing for deposits and loans.
• Drive cross-channel campaigns with KPIs.
• Maintain CSB brand across touchpoints.
• Oversee website, digital ads, email, and social.
• Lead community engagement and events.
• Coordinate PR and executive communications.
• Establish marketing metrics and ROI.
• Supervise and coach marketing team.
• Set goals and performance standards.
• Partner with business units for growth.

Skills

Strategic Marketing

Budget Management

Brand Management

Digital Marketing

Analytics

Team Leadership

Communications

Education

Marketing/Business degree

7+ years marketing experience

3+ years leadership

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Director

Full Time Millersburg, OH, US

6 days ago Requisition ID: 1308

The Commercial & Savings Bank (CSB) has been an independent community bank for 145 years, with 17 locations across Holmes, Medina, Stark, Tuscarawas, and Wayne counties. CSB is recognized as a top employer in our region as a nine-year winner of the NorthCoast 99 award (www.northcoast99.org), which recognizes the 99 best employers for top talent in Northeast Ohio. This full-time position is located on-site at our Operations Center, in Millersburg, Ohio. In addition to a competitive base wage, CSB offers a wide variety of employee benefits listed below.

Summary: The Marketing Director leads CSB's marketing function and is accountable for building the bank's brand, deepening community presence, and — most importantly — driving measurable growth in deposits, loans, and customer relationships. This role combines strategic thinking with hands-on execution, setting direction for the marketing team while also contributing directly to campaigns, content, and creative work. The Director partners closely with retail, lending, and operations leaders to translate business goals into marketing programs that produce results.

Essential Functions:Essential duties and responsibilities include the following; however, other duties may be assigned. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Strategic Marketing Leadership
  • Develop and execute the bank's annual and long-term marketing strategy in alignment with CSB's business goals and growth targets.
  • Own the marketing budget; allocate spend across channels and initiatives to maximize return.
  • Translate executive priorities into marketing plans with clear objectives, timelines, and measurable outcomes.

Sales Growth & Campaign Strategy

• Partner with retail, commercial lending, and other revenue-generating teams to identify growth opportunities and design marketing programs that drive sales volume.
• Build and execute product marketing campaigns for deposit, loan, and treasury management products, with clear KPIs tied to business results (new accounts, loan production, balance growth, etc.).
• Track campaign performance and continuously refine tactics based on what's actually moving the numbers.
• Serve as a thought partner to line-of-business leaders on lead generation, cross-sell strategy, and customer acquisition.

Brand, Advertising & Creative

• Steward the CSB brand across all customer-facing touchpoints, ensuring consistency in voice, visual identity, and customer experience.
• Direct the development of advertising, creative, and collateral — including reviewing and contributing to copy, design, and messaging as needed.
• Manage relationships with external agencies, designers, printers, and media partners.

Digital Marketing, Website & Social Media

• Oversee the bank's website, digital advertising, email marketing, and social media presence.
• Ensure digital properties are current, on-brand, compliant, and optimized for conversion.
• Apply SEO, paid media, and marketing automation practices appropriate to a community bank.

Community Relations, Sponsorships & Events

• Lead the bank's community engagement strategy, including sponsorships, charitable giving, and event presence.
• Coordinate signature bank events and represent CSB at community functions as appropriate.
• Ensure community investments are aligned with the bank's brand, values, and strategic market priorities.

Internal & External Communications

• Oversee internal communications that keep employees informed and connected to the bank's strategy and brand.
• Manage public relations activities, including press releases, media relations, and executive communications.
• Serve as a key communications partner during organizational announcements, product launches, and, as appropriate, crisis communications.

Market Research & Analytics

• Monitor market trends, competitor activity, and customer behavior to inform strategy and identify opportunities.
• Establish marketing metrics and reporting; deliver regular performance updates to senior management and the Board as requested.
• Use data to evaluate ROI on marketing programs and guide future investment decisions.
• Supervise the marketing team, including hiring, coaching, performance management, and professional development.
• Set clear goals, priorities, and standards of performance; create an environment where the team can do its best work.
• Act as a player-coach — leading the team while remaining hands-on in the work when needed.

Regulatory & Compliance Alignment

• Ensure all marketing materials and communications comply with applicable banking regulations, including advertising, disclosure, and fair lending requirements.
• Partner with Compliance to maintain appropriate review processes for marketing content.

Demonstrate a commitment to CSB's vision, mission, and core values, and seek to align one's behavior in a way that gives these foundational principles the best chance at becoming a reality.

Education: A four-year degree in Marketing, Communications, Business, or a related field is preferred. A minimum of 7 years of progressive marketing experience, including at least 3 years in a leadership or management role. Experience in banking, financial services, or another regulated industry is strongly preferred. An equivalent combination of education and experience may be considered.

Summary of Employee Benefits:

• Competitive base wage
• Incentive compensation and profit sharing
• Comprehensive benefits including medical, dental, vision, short- and long-term disability, and group life insurance – (plan and/or benefits eligibility requirements apply)
• Paid time off for vacation, illness, bereavement, and jury duty
• 401(k) with an employer match and on-site advisers
• Employee Assistant Program (EAP) with free access to mental health resources
• Comprehensive wellness program with financial incentives to promote a healthy lifestyle
• Training and professional development opportunities to help you reach your long-term goals
• Paid holidays available immediately upon hire
• Volunteerism opportunities to give back to our local communities

The Commercial & Savings Bank is an Equal Opportunity Employer.