Marketing, Development, & Alumni Manager

University of Wisconsin-Madison; Madison (WI); Hybrid; USD 72,000 - 88,000; Full time

Job summary

University of Wisconsin–Madison is seeking an Advancement Manager for the Positive Youth Development (PYD) Institute. The role leads planning, execution, and evaluation of integrated marketing, donor engagement, 4‑H alumni relations, and public relations to advance the Institute's mission and priorities.

The position oversees initiatives to raise awareness, deepen alumni relations, and support fundraising efforts.

Qualifications

• Five years of relevant professional experience in marketing and communications, or philanthropy.
• Demonstrated leadership experience directing projects, campaigns, or teams with proven outcomes.
• Experience developing and implementing marketing, communications, fundraising, or stakeholder engagement strategies.
• Experience building relationships with diverse stakeholder groups, including alumni groups.

Responsibilities

• Plans and directs staff implementation of advancement initiatives and programs in alignment with the strategic plan.
• Collaborates with unit leadership to deliver directed program messaging to internal and external audiences.
• May serve as the unit liaison to internal and external stakeholder groups providing organizational information on business-relations issues, opportunities, and activities and representing the interests of the unit.
• Evaluates advancement strategy effectiveness and provides recommendations for improvement.
• Identifies, promotes, and maintains external partnerships.
• May exercise supervisory authority over at least 2.0 FTE or equivalent employees.

Skills

Marketing

Communications

Fundraising

Stakeholder engagement

Leadership

Education

Bachelor's degree in marketing & communications or related fields

Tools

CRM software

Marketing technology

Job description

Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process.

Job Category

Academic Staff

Employment Type

Regular

Job Profile

Advancement Manager

Job Summary

The Marketing, Development, & Alumni Manager for the Positive Youth Development (PYD) Institute provides leadership for the planning, implementation, and evaluation of integrated marketing, development, donor engagement, 4-H alumni relations, and public relations strategies that advance the Institute's mission and strategic priorities.

This position develops and executes initiatives and deliverables that increase awareness and understanding of Positive Youth Development and 4-H programs, strengthen engagement with 4-H alumni and supporters, cultivate entry-level donor relationships, and support fundraising activities.

Working collaboratively with Institute leadership, Extension colleagues, campus partners, including the Wisconsin Foundation & Alumni Association (WFAA), volunteers, donors, 4-H alumni, and external stakeholders, this position oversees advancement efforts that build visibility, promote program impact, foster lifelong engagement with 4-H, and generate resources to support youth development programming across Wisconsin.

This multifaceted position is designed with responsibility prioritization:

• 4-H PYD Marketing & communications: 50%
• Development (donor engagement & events): 20%
• 4-H alumni engagement: 20%
• Public relations: 10%

This full-time, dynamic position reports directly to the PYD Institute Administrative Assistant Director and is part of the PYD Institute Administrative Team. This position works closely with the PYD Institute Director, the PYD Administrative Assistant Director, the PYD Financial & Development Assistant, and the WFAA Senior Director of Development for the Division of Extension. The successful candidate will be expected to actively and positively contribute to a collaborative team, demonstrate highly effective teamwork skills, meet deadlines, provide leadership for student staff members in service to this position’s responsibilities, and attend events, educational programs, staff retreats, and in-person meetings throughout the year.

Statewide Location

Division of Extension headquarters are located within Madison, WI with the preferred location at 3500 University Avenue, but the position location is flexible and will be determined based on programmatic needs, successful candidate’s preferences, and availability of suitable space.

Partial Remote

This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location. Remote work requires an approved remote work agreement (RWA). A RWA requires successful candidates to possess their own high-speed internet and phone to perform the work on a university provided computer. Per University policy, transportation between home and assigned work location is not payable/reimbursable and will be at the expense of the employee.

This position has the possibility of working up to 2 days remote per Extension's Remote Work Policy.

Evening/Weekend Work

This position may be required to work occasional nights and weekends to meet the program needs and priorities of the communities served.

Travel Expectations

It is expected that employees will make individual arrangements for transportation adequate to meet position responsibilities and essential job functions. Read more about UW-Madison Driver Authorization.

Applicants are required to: Have a valid drivers license and a reliable source of independent transportation for periodic in-state work travel, and/or comply with requirements for UW-Madison vehicle use authorization.

Key Job Responsibilities

• Plans and directs staff implementation of advancement initiatives and programs in alignment with the strategic plan
• Collaborates with unit leadership to deliver directed program messaging to internal and external audiences
• May serve as the unit liaison to internal and external stakeholder groups providing organizational information on business-relations issues, opportunities, and activities and representing the interests of the unit
• Evaluates advancement strategy effectiveness and provides recommendations for improvement
• Identifies, promotes, and maintains external partnerships
• May exercise supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 FTE or equivalent employees

Department

About Extension

Extension embodies the Wisconsin Idea by developing and connecting the research and educational resources of UW–Madison with residents and communities to address local, statewide, and national issues. We teach, learn, lead and serve, transforming lives and communities.

About The Institute

The Extension Institute of Positive Youth Development prepares the youth of today to become the effective, empathic adults of tomorrow. Our research-based youth enrichment programs like teens in governance build youth and adult capacity that help both sides grow. 4-H clubs, camps and afterschool programs give young people the hands‑on experiences they need to develop an understanding of themselves and the world.

Compensation

Minimum Posted Salary

The minimum annual (12 months) starting salary for the position is $80,000 but is negotiable based on experience and qualifications

Benefits

Employees in this position can expect to receive benefits such as generous vacation, holidays, and paid time off; competitive insurances and savings accounts; retirement benefits. Benefits information can be found at (https://hr.wisc.edu/benefits/)

Required Qualifications

• Five years of relevant professional experience in marketing and communications, or philanthropy.
• Demonstrated leadership experience directing projects, campaigns, or teams with proven outcomes.
• Experience developing and implementing marketing, communications, fundraising, or stakeholder engagement strategies.
• Experience building relationships with diverse stakeholder groups, including alumni groups.

Preferred Qualifications

• Previous supervisory experience.
• Fundraising/annual giving experience with demonstrated ability to meet benchmarks.
• Experience in Higher Education settings or Cooperative Extension experience.
• 4-H Positive Youth Development experience and/or knowledge
• Experience building organizational capacity through training and support in marketing, fundraising, and stakeholder engagement.
• Customer Relationship Management (CRM) and marketing technology experience.
• Budget management experience.

Education

Bachelor's degree in marketing & communications, public relations, nonprofit management or related fields such as business, education, youth development, or community development.

Michele Blakeman (Human Resources)

[e-mail]

[phone]

Stuart Henn

[e-mail]

[phone]

Institutional Statement on Diversity

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

The University of Wisconsin-Madison is an Equal Opportunity Employer.

Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgrounds and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website.

To request a disability or pregnancy-related accommodation for any step in the hiring process (e.g., application, interview, pre‑employment testing, etc.), please contact the Divisional Disability Representative (DDR) in the division you are applying to. Please make your request as soon as possible to help the university respond most effectively to you.

Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW‑Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.