Marketing Designer

Abrams, Inc.; New York (NY); Hybrid; USD 68,000 - 73,000; Full time

Benefits offered by this job

Generous benefits

Hybrid schedule

Vacation time

Job summary

ABRAMS is seeking a Marketing Designer in New York, NY, to craft print and digital marketing assets across Adult, Children's, and Diary of a Wimpy Kid programs. The role blends creative design with branding discipline in a fast-paced publisher setting.

You’ll collaborate with two managers, ensure consistency with established guidelines, and contribute to campaigns that engage readers. Hybrid schedule with in-office presence three days weekly.

Qualifications

• Proficient in Adobe Creative Suite on Mac; strong Photoshop, InDesign, Illustrator.
• Experience with After Effects or motion graphics.
• Knowledge of print/digital file prep, color management, Pantone.
• Creative thinker with initiative and ability to work independently.
• Strong communication and collaboration across teams.
• Ability to manage multiple projects with tight deadlines.

Responsibilities

• Design branded marketing and publicity assets for print and digital campaigns.
• Support campaigns for titles across Adult and Children's lists and Diary program.
• Maintain visual consistency and branding across assets.
• Collaborate with managers to plan schedules and deadlines.
• Liaise with vendors and freelancers as needed.

Skills

Adobe Creative Suite

Photoshop

InDesign

Illustrator

After Effects

Typography

Brand design

Time management

Tools

Die-lines templates

Mac OS

Excel

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Designer

Marketing Full-Time Regular New York, NY, US

3 days ago Requisition ID: 1291

Salary Range: $67,626.00 To $73,000.00 Annually

If you're looking to grow your career at a company where creativity meets legacy, ABRAMS is the place for you. As a trailblazer in illustrated publishing since 1949, ABRAMS continues to set the standard for beautifully crafted books across art, design, culture, and children's literature. We're looking for a Marketing Designerto join our team! If you're a creative thinker with a knack for innovation and a love for helping readers discover their next favorite book, this is your chance to thrive in a fun, collaborative, and inspiring environment.

The Marketing Designer role is a unique opportunity to design both print and digital marketing assets, defined and divided evenly between our bestselling and award-winning Adult and Children's publishing lists and our Diary of a Wimpy Kid Book Publishing Program, including materials for festivals, events, conventions, and tours. The ideal candidate will have a solid knowledge of marketing and brand design with real-world experience. You're a self-starter who's unafraid to jump in and take initiative, and you thrive in a fast-paced, creative environment. You're energized by the opportunity to develop competitive marketing designs and maintain the look of existing branded campaigns with established guidelines. You have excellent communication skills and are engaged with the analytics of campaigns to improve conversion. If you're ready to bring your creativity, initiative, and eye for detail to a collaborative marketing team, we'd love to hear from you.

This position is a union role represented by UAW Local 2110 and is subject to the terms of the Collective Bargaining Agreement.

What you'd be doing:

• Dual reporting and actively supporting two managers: the Associate Creative Director, Marketing Design, and the Associate Art Director, Diary of a Wimpy Kid.
• Develop, execute, and translate designs for branded marketing and publicity campaigns to support the release and backlist of key titles across all areas of the consumer experience, including retail promotions (digital and brick-and-mortar), floor displays, merchandising and promotional materials (paper and premium), print and digital advertising, social media assets, animated GIFs and eBlasts, book tour materials, etc.
• Assist the Associate Directors on larger-scale campaigns, maintaining and/or expanding upon existing visual identities and designs supporting the Marketing, Brand, Publicity, and School & Library teams.
• Own the creative process for assigned projects/campaigns from brief submission through routing, release, prototyping, and hard proofing, and maintain branded visual consistency across all campaign assets; liaise with Book Design to gather assets; brainstorm with team members as needed to define the scope of elements.
• Manage the schedule for assigned projects, proactively tracking on-time release in collaboration with project managers, marketers, and team members; manage file organization, backups, and archiving within marketing design servers for assigned projects. Collaborate cross-departmentally and assist directors in supportingfreelancers when needed.
• Work cross-functionally to ensure all creative materials meet design objectives, partner requirements, and approval deadlines across multiple projects.
• Share current best practices and trends in design, actively suggesting ways to incorporate these learnings into campaigns.

We're looking for someone who is/has:

• Proficient in Adobe Creative Suite on a Mac platform, with strong skills in Photoshop, InDesign, and Illustrator (preferred; working knowledge of Microsoft Office, particularly Excel and Word).
• After Effects and/or motion graphics experience.
• Working knowledge of print and digital file preparation and optimization, technical standards, color correction, design and manipulation of vector graphics, image retouching, and visual best practices, including layouts and typography, with familiarity in the Pantone Color System and color optimization of files.
• Imaginative and innovative thinker, excited to push the creative envelope and experiment with new techniques and technologies.
• Proactive, solution-oriented, and highly motivated, with the ability to work independently while thriving in a collaborative team environment.
• Nimble multi-tasker with strong time management skills, comfortable shifting course and pivoting as needed.
• Strong attention to detail, even when working quickly under tight deadlines.
• Ability to work with vendor-provided die-lines and templates for a wide range of promotional items, including corrugated materials and premium products.

Highly preferred candidates also have:

• 5+ years of experience in marketing design and creative services.
• Large-format file preparation experience and a broad scope Adobe Illustrator skill set.
• Some familiarity with the current competitive publishing landscape.

This position is in New York, NY, and follows a hybrid work schedule, requiring in-office presence three days per week.

The base salary range for this position is $67,626 - $73,000 per year. The final offer will be determined based on factors such as experience, skills, and qualifications.

What We Offer:

• Generous paid holidays and Summer Fridays.
• Company-paid year-end office closure between Christmas Eve and New Year's Day each year.
• Comprehensive health benefits, including short-term and long-term disability.
• Retirement savings (401k) and life insurance.
• Vacation, Personal, and Sick time off.

About ABRAMS

Founded in 1949 as the first U.S. publisher to specialize in art and illustrated books, ABRAMS has a long-standing reputation for publishing visually stunning, critically acclaimed, and bestselling works. Today, ABRAMS continues to lead in the creation and distribution of high-quality books across a wide range of categories—including art, photography, design, fashion, entertainment, cooking, craft, and popular culture—as well as award-winning children's and young adult titles under imprints such as Abrams Books for Young Readers, Amulet Books, and Abrams Appleseed.

Headquartered in the creative heart of New York City, ABRAMS is home to a passionate team of editors, designers, marketers, and publishing professionals who bring bold ideas to life in collaboration with celebrated authors, artists, chefs, photographers, and cultural icons. Our books are distributed globally and have helped shape conversations in classrooms, kitchens, museums, and living rooms around the world.

ABRAMS is deeply committed to diversity, equity, and inclusion-both in the stories we publish and in the culture we foster. Through programs like the ABRAMS Amplify Award, we uplift and support underrepresented voices in children's publishing. Internally, we promote inclusive hiring practices and an environment where employees of all identities, backgrounds, and lived experiences are encouraged to bring their full selves to work.

At ABRAMS, creativity, integrity, and collaboration are the foundation of everything we do. If you're inspired by books that make a difference and want to be part of a team that values art, impact,