Marketing Database Coordinator

Little-Creek-Casino-Resort; Shelton (WA); On-site; USD 55,000 - 75,000; Full time

Job summary

Little Creek Casino Resort in Shelton, Washington seeks a Database Marketing Coordinator to compile and distribute information from the player tracking system to support marketing and other departments in developing player programs.

You will analyze MVP Club member play, manage the database, develop reports, and coordinate direct marketing projects while maintaining strict confidentiality of all data. Evening and weekend work may be required.

Qualifications

• Bachelor degree in Marketing, Business Management or Database Management/Computer Science (as listed).
• Experience in database marketing, direct mail, and gaming marketing preferred.

Responsibilities

• Establish setups in tracking systems for campaigns relating to Player Rewards and promotions.
• Coordinate and implement all direct marketing projects including mail, e-mail, tele-messaging, and newsletters.
• Maintain standards for database maintenance and collaborate with MIS/Marketing/Finance to track play and promotions.
• Liaison with player tracking system vendor and manage reporting mechanisms.
• Handle segmentation and tiered offers; create coupons/offers and monitor accuracy.

Skills

Database marketing

Direct marketing

Data analysis

Marketing analytics

SQL knowledge

Education

Bachelor Degree in Marketing/Business

Tools

SQL

Microsoft Office

Job description

Description

The Database Marketing Coordinator will compile and distribute information available through the player tracking system. This information will assist marketing and other Executive departments to create player development strategies. Responsibilities will include analysis of MVP Club member's play, database management, development of reports, coordination and implementation of all direct marketing projects and maintaining strict confidentiality of all data.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Establish setups in tracking system and/or any other relative system for all projects/campaigns relating to Player Rewards, slot and table game promotions, special events and entertainment, direct marketing, and Resort and Casino groups.
• Coordinate and implement all direct marketing projects, including direct mail, e-mail, tele-messaging, and player newsletter.

ADDITIONAL DUTIES

• Develop, implement and maintain standards and procedures for database maintenance.
• Collaborate with MIS, Marketing, Finance, and other departments as deemed necessary, to develop procedures for tracking slot and table games play, promotions and events.
• Serve as liaison to player tracking system vendor, keep up to date with all tracking and new products and maintain all report mechanisms.
• Handle segmentation of database and implementation of tiered offers.
• Create all coupons/offers in systems; proof the direct marketing matrix/list; and monitor the tier upgrade, monthly liability clearance on accuracy and timely manner.
• Evening, holiday and/or weekend work may be required

ESSENTIAL BEHAVIORAL EXPECTATIONS

• Maintain confidentiality.
• Accountable to team members and the organization, for example, attends all meetings and trainings.
• Display sensitivity to Native American Culture and actively seek to learn more about the Squaxin Island Tribe.
• Operate within the parameters of the Little Creek Casino Resort Human Resources’ policies, departmental policies, and all other applicable regulations.
• Practice, support, and maintain the mission, vision, and values of Little Creek Casino Resort (LCCR).
• Perform other work-related duties as assigned to support the success of LCCR.
• Learn and implement LCCR’s “7 Waterways” of best guest practices.
• Build upon and diligently practice personal emotional intelligence, including self-awareness, self-management, self-regulation, social awareness, and relationship management.
• Demonstrate emotional intelligence in your explicit behaviors in your interpersonal work relationships with all team members, managers and supervisors, and our guests.
• Uphold LCCR values of focusing on engagement, strengths, and emotional intelligence.

PERSONAL COMPETENCIES

We foster a team-oriented environment at LCCR and depend on the Database Marketing Coordinator to represent our enterprise in a courteous and professional manner with special attention to maintaining the integrity and security of our player database while executing impactful marketing campaigns.

Analytical Proficiency: The ability to interpret and utilize data in decision-making processes. This competency includes understanding data patterns, using analytical tools, and transforming raw data into actionable marketing strategies.

Attention to Detail: With numerous responsibilities, from database management to direct marketing, ensuring accuracy and precision in all tasks is crucial. This means checking and double-checking data, understanding marketing campaigns' intricacies, and ensuring all work meets the highest standards.

Effective Communication: Whether it's communicating with various departments or presenting information to top management, the ability to convey complex information in a clear and concise manner is crucial. This includes both written and verbal communication.

Project Management: Given the multitude of tasks, ranging from setting up tracking systems to coordinating direct marketing projects, effective project management is essential. This involves setting priorities, meeting deadlines, and ensuring all projects align with LCCR's overall strategy.

Adaptability: The gaming and casino industry can be dynamic, with changing promotions, events, and offers. The ability to adapt to changes, learn quickly, and adjust strategies as needed is vital for success in this role.

S.I.G.E. TRIBAL - STATE COMPACT & ACCOUNTING & INTERNAL CONTROL

DUTIES AND RESPONSIBILITIES:

Responsible for Internal Control and Compact compliance regarding Casino Operations and ensure compliance with regulations of the Tribal Gaming Commission.

SUPERVISORY RESPONSIBILITIES

NA

Requirements

QUALIFICATIONS:

Knowledge, Skills and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Language Skills:

• Ability to read, Analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
• Ability to respond to common inquiries or complaints from customers, employees, regulatory agencies or members of the business community.
• Ability to effectively present information to top management.

Reasoning Ability:

• Capable of rational problem resolution, collecting data, establishing facts, and to draw valid conclusions.
• Ability to interpret a variety of technical instructions in mathematical or diagram form and deal with several abstract variables and derive conclusive results.

Other:

• Knowledge necessary to develop and maintain quality and quantity databases.
• Basic knowledge of casino, slot and table games. Knowledge of IGT and/or QCI a plus.
• Must be proficient in PC based computer systems, including Microsoft Office products, Work, Excel, Access, Power Point, windows, database applications, spreadsheet development, etc.
• Basic knowledge of SQL a plus.

EDUCATION and/or EXPERIENCE:

• Bachelor Degree in Marketing, Business Management, or Database Management / Computer Science.
• Minimum Three-year work experience in database management
• Must have experience in the following marketing areas: direct mail, database marketing, gaming experience preferred.
• Relevant and direct experience may be considered in lieu of degree requirement.

Certificates, Licenses, Registrations:

• Class III Gaming License issued from the Squaxin Island Gaming Commission

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
• The employee is required to stand 2 to 3 hours consecutively at a time, walk and sit.
• The employee is occasionally required to climb or balance; stoop, kneel, crouch, or crawl; and taste or smell.
• The employee must occasionally lift and / or move up to 30 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.