Marketing Data Scientist: Bayesian Modeling & Attribution

Experimentation Jobs; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

BetterHelp is seeking a Data Scientist specializing in Marketing Inference to enhance their marketing strategies through data analysis. Partner with the marketing team, you will be responsible for developing Bayesian Marketing Mix Models and overseeing marketing uplift tests.

Your role will involve translating data insights into actionable business decisions, significantly impacting marketing efficiency across the platform. The position is located in the United States and is ideal for someone passionate about leveraging data for marketing success.

Qualifications

• Experience with Bayesian Marketing Mix Models.
• Strong analytical skills for interpreting large datasets.
• Ability to translate statistical findings into business strategies.

Responsibilities

• Partner with marketing to mine large datasets.
• Develop and maintain Marketing Mix Models.
• Monitor marketing uplift tests and derive business insights.

Job description

BetterHelp is seeking a Data Scientist specializing in Marketing Inference to enhance their marketing strategies through data analysis. Partner with the marketing team, you will be responsible for developing Bayesian Marketing Mix Models and overseeing marketing uplift tests.

Your role will involve translating data insights into actionable business decisions, significantly impacting marketing efficiency across the platform. The position is located in the United States and is ideal for someone passionate about leveraging data for marketing success.