Marketing Data Analyst II

Arthrex; United States; On-site; USD 65,000 - 90,000; Full time

Job summary

Arthrex Marketing Data Analyst II role in Naples, FL, focuses on turning data into actionable insights to drive strategic marketing decisions. You will work with Marketing Operations, Analytics, and Product teams to mature data-driven tools and dashboards.

The position emphasizes analytics, storytelling, and collaboration in a fast-paced, world-class organization with opportunities for growth and development.

Qualifications

• Experience with Google Analytics and tracking website performance.
• Strong SQL skills and experience with BigQuery for data analysis.
• Proven ability to build dashboards in Tableau/Power BI.
• Ability to translate data into actionable marketing insights.
• Collaborates with cross-functional teams and communicates clearly.

Responsibilities

• Implement and manage Google Analytics to track traffic and conversions.
• Analyze campaigns and identify optimization opportunities.
• Extract data from GA and A/B tests to inform decisions.
• Load data into BigQuery for in-depth analysis and modeling.
• Create dashboards and reports to share insights with stakeholders.
• Ensure data security and regulatory compliance in handling analytics.

Skills

Google Analytics

SQL

BigQuery

Tableau

Power BI

Data visualization

Data analysis

Stakeholder communication

Tools

Google Analytics

SQL

BigQuery

Tableau

Power BI

Job description

Requisition ID: 66588

Title: Marketing Data Analyst II

At Arthrex, we are dedicated to helping surgeons treat their patients better through innovative orthopedic medical devices, surgical technologies, and medical education. Headquartered in beautiful Naples, Florida, Arthrex is a global leader in orthopedics and a company driven by innovation, excellence, and a passion for improving patient outcomes.

We are seeking a highly analytical, detail-oriented Marketing Data Analyst to join our dynamic Marketing team. This role is ideal for someone who thrives on transforming data into actionable insights, enjoys solving complex business challenges, and wants to make a meaningful impact in a fast-paced, collaborative environment. If you’re passionate about data, storytelling through analytics, and helping drive strategic marketing decisions for a world-class organization, we’d love to hear from you.

Join a company known for its exceptional culture, industry-leading innovation, and commitment to employee growth and development.

Main Objective

The Marketing Data Analyst works with Marketing Operations, Data & Analytics Center of Excellence, Product Management, and other stakeholders to provide comprehensive data analysis, unlock opportunities through valuable insights and drive decision support solutions leveraging the best-in-class data & analytics tools. The analyst will help mature the use of data with user-friendly analytical tools, dashboards, and advanced analytics so that relevant information can be efficiently gathered, shared, and interpreted by our business teams and their partners.

Essential Duties and Responsibilities

• Implement and manage Google Analytics to track website traffic, user behavior, and conversion rates.
• Utilized Google Analytics to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement.
• Extract data from Google Analytics to provide insights on website user journeys and identify conversion funnel bottlenecks.
• Extract and transform data from various sources and load it into BigQuery for in-depth analysis.
• Write SQL queries and utilize BigQuery's data processing capabilities to analyze large datasets effectively.
• Collaborate with cross-functional teams to analyze operational processes within the Marketing Department.
• Use data-driven insights to streamline marketing operations, reduce costs, and optimize resource allocation.
• Identify and recommend process improvements based on operational analytics findings.
• Create visually engaging and informative reports and dashboards using data visualization tools (e.g., Tableau, Power BI).
• Share regular reports with key stakeholders, translating complex data into actionable insights.
• Maintain data security and compliance with relevant regulations, such as GDPR or CCPA, in data handling and analysis practices.
• Stay updated with industry trends, tools, and best practices in data analytics, digital marketing, and data warehousing.
• Continuously expand skillset in data analysis, statistical modeling, and data visualization.
• Collaborate with marketing teams, IT, and other departments to gather data requirements and share insights.
• Clearly communicate findings and recommendations to both technical and non-technical stakeholders.
• Occasional travel for training, meetings, or trade shows may be required.

Problem Solving

Develop solutions to a variety of complex problems.

Use innovative solutions to solve problems and modify solutions when competing policies are present.

Discretion/Latitude

Work under very general supervision. Work is reviewed for soundness of judgment and overall adequacy and accuracy.