Marketing Data Analyst (Contract)

LeanScale, Inc.; United States; Remote; USD 110,000 - 150,000; Full time

Job summary

Coalition is seeking a Marketing Data Analyst to own analytics for marketing performance across insurance and security. You will connect data from CRM, marketing automation, ad platforms, and web analytics, delivering data-driven recommendations to leadership.

The role emphasizes insight over reporting, with dashboards that stay healthy and narratives for executive reviews. Collaboration with Marketing, Operations, Data teams, and Sales is core.

Qualifications

• Five+ years of experience in B2B marketing analytics.
• Proficient with Looker and other BI tools.
• Strong communication with executive stakeholders.

Responsibilities

• Run end-to-end funnel and campaign analysis across insurance and security businesses.
• Bring data-backed recommendations to marketing leadership.
• Synthesize data from CRM, marketing automation, ad platforms, web analytics, and Sales engagement.
• Design measurement framework, benchmarks, and definitions for marketing investments.
• Own analytical narrative for monthly CMO Data Review and quarterly QBRs.
• Design and maintain dashboards for weekly, monthly, and quarterly reporting.
• Collaborate with Marketing, Data Engineering, Data Science, and Sales Operations.

Skills

Marketing analytics

B2B analytics

Communication

Funnel mastery

Looker

Google Analytics

Ad platforms

Tools

Looker

Salesforce

Marketo

Outreach

Chili Piper

Google Analytics

Job description

About us

Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. Founded in 2017, Coalition combines comprehensive insurance coverage and innovative cybersecurity tools to help businesses manage and mitigate potential cyberattacks.

Opportunities to make an impact with bold thinking are real-and happening daily at Coalition.

About the role

As Marketing Data Analyst, you will own the analytical point of view on marketing performance across Coalition's insurance and security businesses. You will connect data from across the marketing and sales stack, explain what is driving results, and bring marketing leadership recommendations that change what we do next. This role is weighted toward insight over reporting. Dashboards matter and you will keep them healthy, but the true value you're going to bring is analysis and the judgment behind it. You will partner closely with marketing operations, sales operations, data engineering, data science, and marketing leadership.

Responsibilities

Funnel & Campaign Analysis: Run end-to-end analysis across both the insurance and security businesses, from awareness and demand capture through intent, pipeline, and closed revenue. The two funnels behave differently and you will need to understand each, including the go to market motions that go into them so you can identify where the funnel is leaking, which channels are carrying weight, and what should change.

Insights & Recommendations: Get past simple metrics to the insight. Bring campaign managers, growth leads, and marketing leadership data-backed recommendations they can act on. That includes calls on what to repeat, what to cut, and where to move our collective marketing efforts.

Data Synthesis: Pull together CRM, marketing automation, ad platform, web analytics, and sales engagement data to answer questions no existing dashboard can. Often, data arrives messy, from sources that don’t join cleanly. You should be able to reach an answer on your own, and to elevate upstream data issues to Data Engineering, Data Science, or Sales Operations when the fix belongs there.

Measurement Framework Design: Establish how we goal, measure, and optimize areas of marketing investment that do not yet have a consistent standard. Help define the metrics, set the benchmarks, and get marketing and sales agreeing on the definitions and what matters.

Executive Reviews: Own the analytical narrative for the monthly CMO Data Review and the quarterly Marketing and GTM QBRs. You help decide what the story is and surface what leadership needs to see.

Reporting & Dashboards: Design and maintain performance dashboards for weekly, monthly, and quarterly stakeholder reporting. Keep metric definitions and tracking integrity sound so the numbers hold up under scrutiny. Build toward self-service so teams can answer routine questions without you.

Cross-Functional Collaboration: Serve as the primary liaison connecting Marketing with Data Engineering, Data Science, and Sales Operations to ensure data alignment, tracking integrity, and cohesive reporting.

Skills and Qualifications

Experience: 5+ years of experience in B2B marketing analytics

BI Tools: Experience with Looker

Modern Tooling: Active usage and understanding of Salesforce, Marketo, Outreach, Chillipiper, Google Analytics, and Ad Platforms.

Funnel Mastery: Deep understanding of B2B marketing funnels, attribution concepts, and performance metrics (CAC, LTV, conversion rates, pipeline velocity).

Communication: Exceptional ability to verbally and visually communicate complex analytical findings clearly to non-technical stakeholders and executive leadership.

Why Coalition?

Work at Coalition is centered on the joint mission to Protect the Unprotected. We have built a remote-first, highly inclusive culture that welcomes people from diverse backgrounds. We trust each other to take responsibility, share ownership of outcomes, and put in the work together to protect businesses from digital risk. Coalition's exceptional growth stems from its ability to address real-world problems for organizations of all sizes while remaining true to our founding values of character, humility, responsibility, purpose, authenticity, and inclusion.

We're always looking for collaborative, inquisitive individuals to join #OurCoalition.

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All legitimate communication from Coalition comes from @coalitioninc.com emails, and open roles are listed only on our Careers page . We never ask for payment, banking details, or personal identification before an offer is accepted through our secure systems. If you believe you've been a victim of fraudulent recruiting, follow guidance from the Federal Trade Commission (FTC).

Anti-Discrimination Notice

Coalition is proud to be an Equal Opportunity employer. Our policy is to provide equal employment opportunities to all individuals, without discrimination or harassment on the basis of any characteristic protected by applicable laws in each country where we operate. This commitment includes, but is not limited to, ensuring equal treatment in recruitment, selection, training, promotion, transfer, compensation, and all other aspects of employment. Coalition does not tolerate discrimination or harassment of any kind, and we are dedicated to fostering an inclusive and supportive workplace.

Accommodations

Coalition is committed to providing reasonable accommodations to qualified individuals with disabilities, including applicants and employees, in accordance with applicable laws and regulations in each country where we operate. Our policy is to support equal opportunity in the hiring process by considering qualified applicants regardless of disability or other protected characteristics, unless providing accommodation would impose an undue hardship or disproportionate burden. If you require accommodation to complete an application, interview, pre-employment testing, or participate in the selection process, please contact us at [e-mail] . We also consider all qualified applicants, including those with criminal histories, in line with applicable laws and regulations in each jurisdiction.

To all recruitment agencies: Coalition does not accept unsolicited agency resumes. Do not forward resumes to our email alias, employees, or other physical or virtual organization locations. Coalition is not responsible for any fees related to unsolicited resumes.