Marketing Customer Lifecycle & Communications Program Lead

OneMain Financial; Baltimore (MD); Híbrido; USD 85.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

401(k) matching

Employee stock purchase plan

Tuition reimbursement

Paid time off

Sick leave

Paid holidays

Volunteer time

Descripción de la vacante

OneMain Financial is seeking a Marketing Customer Lifecycle & Communications Program Lead to drive data‑driven lifecycle strategies that engage customers and coordinate cross‑channel testing. You will connect Analytics, Operations, Product, Technology, and Compliance to execute impactful programs.

The role requires strong customer focus, rigorous testing, and the ability to influence outcomes with autonomy and accountability while partnering with leaders across the enterprise.

Formación

• 5+ years of strategic marketing experience in customer acquisition or loyalty.
• Ability to align marketing with business strategy and goals.
• Proven experience with campaign development from briefs to launch.
• Strong analytical skills to drive marketing initiatives.
• Excellent communication and ability to work with all management levels.
• Experience in financial services or customer engagement is a plus.

Responsabilidades

• Drive lifecycle communications to engage customers at key moments.
• Coordinate cross-channel testing across email, SMS, mail, and AI agents.
• Identify opportunities to lift performance through data-driven experiments.
• Operationalize automated communications with minimal disruption.
• Develop targeting criteria and testing segments with analytics.
• Lead forums to socialize progress and align with business units.
• Measure communications and address risks with partners.
• Champion scalable processes and platform transitions.
• Partner with Analytics, Product, Operations, Technology, and Compliance.
• Create presentations reporting metrics and insights for future tests.

Conocimientos

Strategic marketing

Cross-functional collaboration

Campaign management

Data-driven testing

Communication skills

Stakeholder management

Financial services experience

Educación

Bachelor’s degree in marketing or related field

Herramientas

Adobe Campaign

Descripción del empleo

Role Overview

TheMarketing Customer Lifecycle & Communications Program Lead is responsible forleading high‑impact, data‑driven lifecycle communication strategies that drive customer engagement. This role owns theexecutionof cross‑channel testinginitiativesand serves as a key connector across Analytics, Operations,Product,Technology, and Compliance teams.

This personbrings a strong customer‑centric lens, a rigorous testing mindset, and the ability toexecute andinfluence outcomes across the enterprise-operatingwithautonomy andaccountability while partnering closelywithleaders andstakeholders.

Key Responsibilities

• Drivecommunication initiatives that support customer engagement duringkeymoments in the customer journey
• Coordinatecross‑channel testing across email, SMS, direct mail,AI agent,and operations
• Identifyand influenceopportunities to drive incrementalliftthroughdata-drivenexperimentationandowncorrespondingstrategies
• Operationalize automated communications in partnership with execution channels with minimal customer or operational disruption.
• Partner with analytics to develop targeting and selection criteria for test/learn campaigns;identifytest segments based on results and provide testing and targeting recommendations.
• Lead frequentforumsto socialize progress,createalignmentand strengthenvisionwithbusiness units
• Manageongoingmeasurementofcommunications, proactivelyidentifyrisksand deliver resolution in collaboration with partners
• Championnew models and processes that increase process control,reliabilityand scalability
• Lead marketing communications platform transitions withsmart testing and enhancement
• Serve as a trusted partner to Analytics, Product, Operations, Technology, and Compliance teams, aligning marketing communications with enterprise initiatives
• Developanddeliverpresentations that report on key metrics, summarize results, and provide insights to inform future test strategies with clarity and confidence.

Qualifications

• 5+ years of strategic marketing experience in customer acquisition and/or loyalty marketing along with a relevantBachelor’sdegree.
• Ability to understand the company business strategy and support through marketing initiatives
• Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch
• Proven analytical skills to drive strategic and tactical marketing initiatives.
• Excellent communication skills and the ability to effectively work with all levels of management.
• Adept in creative problem solving, with outstanding organizational, interpersonal, and multitasking skills, as well as the ability to juggle multiple fast paced, deadline-drivenprojects.
• Excel at fostering collaboration and influencing outcomes across cross-functional partners
• Proficiencyin Microsoft Office suite and ability to create powerful storylines and presentations to gain buy-in across the organization
• Financial services, lendingexperienceand/orcustomerengagementexperience desired.
• Experience with Adobe Campaign or other campaign management platforms is a plus.

Location : Baltimore, MD hybrid schedule

Baltimore, MD Target base salary range is $85,000-110,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.

Who we Are

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well‑being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer‑first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full‑and some part‑timers with:

• Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
• Up to 4% matching 401(k)
• Employee Stock Purchase Plan (10% share discount)
• Tuition reimbursement
• Paid time off (15 days’ vacation per year, prorated based on start date)
• Paid sick leave as determined by state or local ordinance (prorated based on start date)
• 11 Paid holidays (4 floating holidays, prorated based on start date)
• Paid volunteer time (3 days per year, prorated based on start date)