Marketing Creative Specialist

Keller Logistics Group; Kentucky; Hybrid; USD 55,000 - 80,000; Full time

Job summary

Keller Logistics Group is seeking a Marketing Creative Specialist to produce visual assets for pipeline campaigns, including print, digital, and video. You will lead Adobe-driven design work, adapt assets for HubSpot campaigns, and ensure brand consistency across channels.

The role emphasizes production and execution over copywriting, with 20%-40% on-site work at company facilities in Kentucky. A strong portfolio in B2B marketing is required.

Qualifications

• Expert-level command of Adobe Creative Suite and design tools.
• Experience producing sales collateral, web graphics, and multi-page documents.
• Ability to design and produce campaign visuals for various channels.
• Familiarity with print production and coordination with vendors.
• A/V and motion graphics capabilities for social and ads.

Responsibilities

• Lead creative production for B2B campaigns and enablement assets.
• Design and update marketing collateral, landing pages, and emails.
• Produce on-site photography/video at facilities and events.
• Create display ads and trade show collateral; ensure print-ready files.
• Develop templates and design systems; maintain brand governance.
• Collaborate across teams to translate briefs into production-ready creatives.

Skills

Adobe Creative Suite

Graphic design

Video editing

Motion graphics

Web design

Branding

Project management

QA/QA processes

Tools

Illustrator

InDesign

Photoshop

Figma

HubSpot

Job description

This position is a Marketing Creative Specialist responsible for producing the visual and multimedia assets that drive the department’s pipeline-generating campaigns. The role centers on expert Adobe design, sales collateral and web graphics, video and multimedia creative, and the execution of campaign briefs into production-ready creative across channels. This is a creative production role, not a writing or scripting role.

Duties and Responsibilities

Creative & Graphic Design

• Serve as the department's lead creative producer with expert-level command of Adobe Creative Suite (Illustrator, InDesign, Photoshop).
• Design production-ready sales collateral, one-pagers, and enablement assets that support the B2B pipeline.
• Produce graphics and visual updates for the website.
• Lay out and design multi-page documents and printed collateral (white papers, brochures) in InDesign.
• Edit images and produce campaign visuals in Photoshop.
• Design for web and digital surfaces in Figma (landing pages, UI layouts, prototypes) in addition to the Adobe suite.
• Design branded presentation and pitch deck templates for sales enablement (design, not copywriting).
• Create display ads (static and animated) and trade show collateral (booths, banners, printed pieces), preparing print-ready files and coordinating with print vendors.
• Maintain consistent brand governance across all assets.

Video & Multimedia Creative

• Produce and edit short-form video creative for social, ads, and campaigns.
• Develop motion graphics and animated assets.
• Capture on-site photo and video at facilities and trade shows/events (warehouses, equipment, on-location footage) for authentic 3PL content.

Campaign Execution & HubSpot Creative

• Read and execute campaign briefs, translating them into production-ready creative.
• Produce creative assets for HubSpot campaigns, including email visuals, landing page graphics, and CTAs, and hand them off to marketing operations for deployment.
• Repurpose and adapt creative across channels (blog, email, social, ads, landing pages) for visual and format consistency.
• Design conversion-focused landing pages that support campaign and pipeline goals.
• Produce paid social ad creative at volume (Meta, LinkedIn), treating creative as the primary targeting and performance lever and generating variants for testing.
• Be prepared to create for any platform or channel as the mix evolves, including emerging social, AI/answer platforms, and new ad formats.

Strategy & Industry Understanding

• Understand how strong graphic design supports a prosperous B2B pipeline and design to that end.
• Design for measurable outcomes by building creative variants for A/B testing and iterating based on performance data.
• Apply working knowledge of AEO/SEO impact in the 3PL industry to creative, including image optimization, visual discoverability, and asset structure.
• Maintain brand and ICP alignment across creative; adapt visuals to audience and segment.
• Monitor competitor creative and visual trends.

AI & Tooling

• Use AI tools to accelerate creative production and asset variation while maintaining brand and quality standards.
• Build and maintain reusable creative templates and design systems for consistency.

Soft Skills

• Strong creative eye and visual communicator who values design quality.
• Tactical executor who turns briefs into finished assets on schedule.
• Highly organized and able to manage multiple asset types and timelines.
• Self-directed and able to maintain consistent output.
• Willing to learn freight/logistics industry nuances.

Shared Expectations

• Collaborative approach with 20%-40% on-site presence.
• High agency and ownership of outcomes.
• Strong understanding of how creative feeds HubSpot reporting and workflows.
• AI-literate with disciplined QA processes.