Marketing Creative Associate

First New York; City of Albany (NY); On-site; USD 60,000 - 75,000; Full time

Job summary

First New York Federal Credit Union's Marketing Team seeks a Marketing Creative Associate who blends graphic design with digital, UI/UX, and WordPress to support campaigns, member communications, website content, social media, and events.

You will work with the team to keep branding modern, accessible, accurate, and consistent with our brand, producing print and digital materials, infographics, and visual storytelling that helps members understand financial information.

Qualifications

• Associate or bachelor’s degree in Graphic Design, Visual Communications, Digital Design, Marketing, or related field preferred.
• 3+ years of professional experience in graphic design, digital design, or creative production.
• Strong portfolio demonstrating experience across print, digital, web, social media, and campaign design.

Responsibilities

• Design creative materials across print and digital channels, including advertising, direct mail, branch materials, presentations, email, social media, digital displays, events, and other marketing collateral.
• Develop campaign concepts and visual assets supporting First New York's products, services, community initiatives, financial education, and organizational priorities.
• Maintain consistent application of First New York's brand standards, including logos, colors, typography, photography, imagery, and overall visual identity.
• Create infographics, charts, and visual storytelling that make financial information easier for members to understand.
• Support website creative and content in partnership with the Marketing Team, including graphics, banners, landing-page content, imagery, and routine updates within WordPress.
• Apply UI/UX, responsive design, and accessibility best practices to create clear, intuitive, mobile-friendly digital experiences.
• Develop page concepts, wireframes, mockups, and digital assets to support website enhancements and other digital experiences.
• Prepare production-ready files and coordinate with printers, vendors, photographers, and external creative partners.
• Manage multiple creative projects and deadlines while maintaining organized design files, templates, photography, and brand assets.
• Review creative materials for accuracy, consistency, accessibility, and overall quality before publication.
• Utilize approved generative AI and emerging creative tools to support concept development, content adaptation, imagery, and production efficiency.
• Stay current with graphic design, digital, UI/UX, accessibility, and creative technology trends.

Skills

Adobe Creative Cloud

UI/UX fundamentals

WordPress

Typography & layout

HTML/CSS basics

Education

Associate or bachelor's degree in Graphic Design, Visual Communications, Digital Design, Marketing, or related field

Tools

WordPress

Adobe Photoshop

Illustrator

InDesign

Job description

Description

The Marketing Creative Associate is a key member of First New York Federal Credit Union's Marketing Team, responsible for creating engaging, consistent, and member-friendly creative across print and digital channels.

This role combines graphic design with digital, UI/UX, and WordPress experience to support marketing campaigns, member communications, website content, social media, community initiatives, events, and internal communications. Working collaboratively with the Marketing Team, this position helps ensure First New York's creative is modern, accessible, accurate, and consistent with our brand.

Duties & Responsibilities

Graphic Design & Brand

• Design creative materials across print and digital channels, including advertising, direct mail, branch materials, presentations, email, social media, digital displays, events, and other marketing collateral.
• Develop campaign concepts and visual assets supporting First New York's products, services, community initiatives, financial education, and organizational priorities.
• Maintain consistent application of First New York's brand standards, including logos, colors, typography, photography, imagery, and overall visual identity.
• Create infographics, charts, and visual storytelling that make financial information easier for members to understand.

Digital, Website & UI/UX

• Support website creative and content in partnership with the Marketing Team, including graphics, banners, landing-page content, imagery, and routine updates within WordPress.
• Apply UI/UX, responsive design, and accessibility best practices to create clear, intuitive, mobile-friendly digital experiences.
• Develop page concepts, wireframes, mockups, and digital assets to support website enhancements and other digital experiences.

Creative Production & Project Support

• Prepare production-ready files and coordinate with printers, vendors, photographers, and external creative partners.
• Manage multiple creative projects and deadlines while maintaining organized design files, templates, photography, and brand assets.
• Review creative materials for accuracy, consistency, accessibility, and overall quality before publication.

Creative Innovation

• Utilize approved generative AI and emerging creative tools to support concept development, content adaptation, imagery, and production efficiency.
• Stay current with graphic design, digital, UI/UX, accessibility, and creative technology trends.

Requirements

Education & Professional Experience

• Associate or bachelor's degree in Graphic Design, Visual Communications, Digital Design, Marketing, or a related field preferred.
• 3+ years of professional experience in graphic design, digital design, or creative production.
• Strong portfolio demonstrating experience across print, digital, web, social media, and campaign design.
• Financial services, credit union, or other regulated-industry experience is a plus.

Design & Creative Skills

• Advanced proficiency with Adobe Creative Cloud, particularly Photoshop, Illustrator, InDesign, and Acrobat.
• Strong understanding of graphic design, layout, typography, branding, and visual communication.
• Working knowledge of UI/UX principles, responsive design, and digital accessibility.
• Experience with Figma, Adobe XD, or similar wireframing and prototyping tools preferred.
• Experience with generative AI and AI-assisted creative tools preferred.

Web & Digital Skills

• Professional experience working within WordPress is required.
• Basic understanding of HTML and CSS, with the ability to make minor formatting and styling adjustments within WordPress.
• Ability to create and adapt digital assets for websites, landing pages, email, social media, and other digital channels.
• Understanding of how design translates across desktop, mobile, and other digital experiences.

Core Competencies

• Strong attention to detail, including design accuracy, proofreading, file organization, and version control.
• Strong organizational, communication, and project-management skills.
• Ability to manage multiple projects and priorities while meeting deadlines.
• Ability to take creative direction, incorporate feedback, collaborate effectively, and independently move assignments through completion.

Work Schedule:

Monday - Friday

Work Location:

Fully On-Site