Marketing Coordinator, Seafood Group

Diversified USA; Portland (ME); Hybride; USD 55 000 - 65 000; Plein temps

Avantages offerts par ce poste

Flexible hybrid work

Paid time off

Training & development

Healthcare benefits

Wellness program

Résumé du poste

Diversified is seeking a Marketing Coordinator for the Seafood Group in a hybrid role based near Portland, ME. You will drive campaigns for Seafood Expo Global and Seafood Processing Global, craft compelling content, and manage email, social and web marketing to attract visitors and exhibitors.

Travel is required, with remote/hybrid options discussed. You will collaborate with Marketing and Sales teams, leveraging tools like WordPress, Canva, and Marketo, and you will help track performance to

Qualifications

• 2+ years of marketing, communication, customer service or related work experience.
• Experience with marketing automation software and social media marketing platforms, plus proficiency in tools such as WordPress, Elementor, Marketo, Workfront, and/or Canva.
• Digital knowledge and design skills, including Formstack and/or Canva, are desired; familiarity with Later Social and/or Adobe Premiere is a plus.
• Experience with the Microsoft Office suite and social media platforms including Facebook, Instagram, and LinkedIn.
• Strong copywriting and editing skills, with excellent oral and written communication and a customer service mindset.
• Strong project management, planning, and organizational skills with great attention to detail, and the ability to meet deadlines in a fast-paced, multi-tasking role.
• A collaborative attitude, creative thinking, proactive initiative, and a love of continuous learning, with the flexibility to adapt quickly and work both independently and with the team.

Responsabilités

• Campaign Planning: Develop and execute visitor and exhibitor campaigns for Seafood Expo Global and Seafood Processing Global, including annual promotion schedules and on-time delivery.
• Email Marketing: Build and deploy email campaigns that drive lead generation, sales, and registration.
• Copywriting and Content: Write compelling copy for emails, websites, and marketing materials with consistent messaging.
• Social Media: Develop a plan and create posts to boost engagement and conversions.
• Collateral and Website: Coordinate design, production, and distribution of marketing collateral and keep the event site updated.
• Sponsorships and Product Showcase: Liaise with exhibitors on sponsorships and help with Product Showcase updates across site and media.
• Paid Marketing and Conference Promotion: Collaborate with cross-functional teams on paid efforts and promote programming to boost registrations.
• Attendee Experience and Reporting: Support registrants, assist onsite logistics and analyze campaign performance to suggest improvements.

Connaissances

Marketing tools

WordPress

Elementor

Marketo

Workfront

Canva

Later Social

Adobe Premiere

Microsoft Office

Copywriting

Outils

WordPress

Elementor

Marketo

Workfront

Canva

Formstack

Later Social

Adobe Premiere

Description du poste

ABOUT DIVERSIFIED:

We are Diversified, a global B2B events and media company that strengthens business communities by fostering a space, in person and online, for professionals and businesses to connect and grow. The company serves as a trusted partner across several industries including active lifestyle, business management, clean energy, commercial marine, healthcare, seafood, technology and more. Established in 1949 and headquartered in Portland, Maine, the global company has divisions and offices around the world in Australia, Canada, Hong Kong and the United Kingdom. Diversified is a third-generation, family-owned business. Join our team as a Marketing Coordinator, Seafood Group!

ABOUT THE ROLE:

You'll be a key support for the Seafood team, helping shape how visitors and exhibitors discover and experience Seafood Expo Global and Seafood Processing Global. Working alongside the Marketing Manager, you'll turn great ideas into campaigns, copy, and content that bring new and returning audiences to the show. Your work will expand the event's reach and elevate its presence across the industry. If you love a fast-paced, creative role where no two days look the same, this is a great place to grow. This is a hybrid role. You must be in a commutable distance to our Portland, Maine office.

WHAT YOU'LL DO:

• Campaign Planning: Partner with the Marketing Manager and Sales Managers to develop and execute visitor and exhibitor campaigns for Seafood Expo Global and Seafood Processing Global, including maintaining annual promotion schedules and delivering on time.
• Email Marketing: Build and deploy email campaigns for visitors and exhibitors that drive lead generation, sales, and registration.
• Copywriting and Content: Write compelling copy for emails, websites, and other marketing materials, keeping messaging and brand identity consistent across every channel.
• Social Media: Develop and implement a social media plan that supports your campaigns, writing and creating posts that boost engagement and conversion.
• Collateral and Website: Coordinate the design, production, and distribution of marketing collateral and digital assets, and keep the event website updated with fresh visitor and exhibitor content.
• Sponsorships and Product Showcase: Liaise with exhibitors to fulfill sponsorship deliverables, and work with the Project Manager on Product Showcase and Product Award updates across the website and digital media.
• Paid Marketing and Conference Promotion: Work with cross-functional teams and the internal digital marketing team on paid efforts, and collaborate with the Marketing Manager and Conference team to promote programming and increase conference registrations.
• Attendee Experience and Reporting: Respond to attendee inquiries, help set up and test registration websites, assist with onsite logistics and signage, and analyze campaign performance, post-event surveys, and registration data to recommend improvements.

WHAT YOU'LL BRING:

• Experience: 2+ years of marketing, communication, customer service or related work experience.
• Marketing Technology: Experience with marketing automation software and social media marketing platforms, plus proficiency in tools such as WordPress, Elementor, Marketo, Workfront, and/or Canva.
• Design and Digital Skills: Digital knowledge and design skills, including Formstack and/or Canva, are desired; familiarity with Later Social and/or Adobe Premiere is a plus.
• Everyday Tools: Experience with the Microsoft Office suite and social media platforms including Facebook, Instagram, and LinkedIn.
• Writing and Communication: Strong copywriting and editing skills, with excellent oral and written communication and a customer service mindset.
• Organization: Strong project management, planning, and organizational skills with great attention to detail, and the ability to meet deadlines in a fast-paced, multi-tasking role.
• Team Mindset: A collaborative attitude, creative thinking, proactive initiative, and a love of continuous learning, with the flexibility to adapt quickly and work both independently and with the team.

TRAVEL

Travel is required. Estimated travel requirement is 3+ times per year and may include international travel.

WHY DIVERSIFIED?

• Work Environment: We offer the flexibility to work fully remote or enjoy a hybrid work schedule. Let our culture speak for itself.
• Work-Life Balance: Generous paid time off programs including vacation, sick leave and paid family and medical leave.
• Training & Development: From training conferences to professional development seminars, we invest in resources, including LinkedIn Learning for all staff, that empower employees to excel in their careers.
• Comprehensive Healthcare: Inclusive benefits beyond traditional healthcare coverage, including no-cost-to-you services. Free access to all employees and their families to a national network of licensed clinical psychologists, interactive self-paced programs, life coaches and 24/7 support.
• Wellness Benefits: Employees can earn credit towards their health insurance premiums by engaging in our Wellness Program which supports physical, mental, and emotional well-being through offering fitness challenges, webinars, and nutrition education.

The good-faith hiring range for this role is $55,000.00-65,000.00 annually. This role also includes eligibility for a 5% bonus based on annual revenue and operating profit metrics. Final offers are determined by each candidate's relevant experience, skills, and internal pay equity.

We are dedicated to creating, promoting, and nurturing a safe & inclusive work environment and we expect the same from each of our employees. We value diverse talents and welcome individuals with unique backgrounds, working styles, and skillsets. We believe that our differences make us a better team and stronger community by allowing us to make better decisions, be more innovative, and better serve our customers and business partners. We invite you to learn more about us.