Marketing Coordinator (Enrollment Management)

The Johns Hopkins University; Baltimore (MD); Remote; USD 28,000 - 52,000; Part time

Job summary

The Johns Hopkins University CTY Enrollment Services is seeking a part-time Marketing Coordinator to support day-to-day marketing activities and email campaigns. This remote role spans 10–16 hours weekly, with scheduling between 9 a.m. and 5 p.m.

EST, and will collaborate with the Marketing & Communications team across departments. The position focuses on content creation, analytics, and coordination of digital marketing efforts, including newsletters, social media support, and vendor

Qualifications

• High school diploma or GED required.
• Three years of related experience in marketing/communications.
• Additional education may substitute for required experience per policy.

Responsibilities

• Assist with development of marketing materials and plans for recruitment efforts.
• Coordinate information flow to audiences via email lists and newsletters.
• Create and deploy digital assets and email campaigns using Emma or similar tools.
• Gather content and support creation of marketing materials for internal and external audiences.
• Provide backup support for social media and website maintenance.

Skills

Writing

Project Coordination

Email Marketing

Digital Communications

Content Marketing

Campaign Management

Branding

Education

High school diploma or GED

Bachelor’s Degree (preferred)

Tools

Google Analytics

Salesforce

Job description

We are seeking a Marketing Coordinator who will provide day-to-day support to the Marketing & Communications team, leadership, and/or departments. Performs a broad range of marketing and communications tasks in support of specific efforts, raising awareness and brand profile, and engaging a variety of audiences. This role supports CTY email marketing coordination, production, and reporting. This is a casual, fully remote position budgeted to work 10-16 hours per week, M-F, between 9 a.m. and 5 p.m. EST.

Specific Duties & Responsibilities

• Assist with the development of marketing materials and plans in support of the marketing and recruitment efforts of a school/department, and the school’s departments, centers, and institutes.
• Serve as the liaison to departments, centers and institutes, and development and alumni relations for school-wide initiatives
• Manage peer communications calendar.
• Gather and write content for, and support the creation of, printed and digital marketing materials for internal and external audiences and peers.
• Serve as backup support for social media and website maintenance.
• Create and deploy digital assets in support of marketing and communications, including e-newsletters, announcement emails, display ads, etc.
• Coordinate information flow and distribution to various audiences via email lists, electronic newsletters, conference handouts, and related materials.
• Compile analytics for digital efforts and support the creation and coordination of marketing performance reports.
• Develop and create instructional and promotional content that incorporates images/image galleries, video, slideshows, and other multimedia elements.
• Serve as liaison for school events and in support of school events team.
• Work with external vendors for graphic design services, printing, promotional materials, marketing automation services, etc.
• Provide general marketing and project management support for the Marketing & Communications team.
• Build and update bulk and automated marketing emails using existing templates in Emma.
• Create test lists and conduct email testing for formatting and dynamic content.
• Facilitate the email proofreading process.
• Create banner ads using images or text blocks within Emma.
• Segment and upload email lists into the ESP.
• Create UTM tracking codes and pull campaign response metrics.
• Assist with developing and updating standard operating procedures for email marketing.
• Identify value-added content from existing CTY materials for inclusion in marketing emails.
• Other duties as assigned.

Minimum Qualifications

• High school diploma or graduation equivalent.
• Three years of related experience.
• Prior experience in a marketing/communications setting.
• Additional education may substitute for required experience to the extent permitted by the JHU equivalency formula.

Preferred Qualifications

• Bachelor’s Degree.
• Social media or project management certifications.
• Experience with events, media, and public relations.

Technical Skills & Expected Level Of Proficiency

• Writing - Developing
• Project Coordination - Developing
• Email Marketing - Developing
• Digital Communications - Developing
• Content Marketing - Developing
• Campaign Management - Developing
• Branding - Developing

Technical Qualifications Or Specialized Certifications

• Design experience a plus.
• Google Analytics experience a plus.
• Salesforce experience a plus.

Classified Title: Marketing Coordinator

Role/Level/Range: ATO 37.5/03/OF

Starting Salary Range: $20.00 - $37.80 HRLY ($20-$25 targeted range; Commensurate w/exp.)

Employee group: Casual / On Call

Schedule: M-F, Varies

FLSA Status: Non-Exempt

Location: Remote

Department name: CTY Enrollment Services

Personnel area: Academic and Business Centers