Marketing Coordinator - Email Marketing

Socket.dev; New York (NY); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

401K Profit Sharing Plan

Flexible Spending Account

Health Savings Account

Dependent Care Account

Unlimited Vacation Days

7 days paid sick leave

9 paid Holidays

Referral Bonus Program

Pet Friendly Offices

Job summary

Bisnow is seeking a Marketing Coordinator to lead event marketing across top markets, driving attendee sales through email, messaging, ads, newsletters and social channels.

You will analyze data with Iterable, Google Analytics, and SocialFlow to optimize conversions, refine campaigns and boost revenue opportunities. Hybrid role, collaborating with sales, production, editorial and events teams in a fast-paced CRE environment.

Qualifications

• 1–3 years of marketing experience in media, live events or a digital role.
• Must have experience in email marketing, ideally focused on event promotion or other promotional campaigns.
• Experience building, optimizing and reporting on multichannel marketing campaigns.
• Strong Excel and analytical skills.
• Ability to work independently and juggle multiple priorities, but flexibility to pivot and respond to change.
• Team-oriented, but able to work independently.
• Experience with Iterable or another email marketing tool, Google Analytics, Canva and event marketing experience is a must.

Responsibilities

• Lead event marketing for various top tier markets. Own all aspects of the marketing plan and execution focused on driving attendee ticket sales including email marketing, promotional messaging, ad placement, newsletters, social media & more.
• Analyze & refine data using reporting tools including Iterable, Google Analytics, and SocialFlow; understand conversion rates, optimize performance and identify opportunities.
• Improve product and event performance using data and analytics, as well as marketing best practices, to strengthen our portfolio and drive sales.
• Partner with sales and marketing team to drive demand gen for advertisers, working on content marketing, ad campaigns, search engine marketing, and more tools to deliver inbound leads to sales.
• Collaborate with production and sales teams to create strategies and messaging that resonates with local audiences.

Skills

Email marketing

Multichannel campaigns

Analytics

Excel

Google Analytics

Canva

Iterative testing

Tools

Iterable

Google Analytics

Canva

Job description

The Bisnow marketing team gets to drive results and touch every part of the business. From managing our brand presence to building messaging that resonates with our audiences to driving revenue opportunities and supporting new initiatives. Bisnow marketing focuses on impact. Internally this position is called the Marketing Coordinator. As a member of the team, you'll get the chance to collaborate across teams on a daily basis, partnering with tech, production, event coordination, editorial, and sales to promote our products, build our brand, and connect the commercial real estate industry. This is a hybrid role in office 3 days a week and from home 2 days per week; located at 123 William Street.

BISNOW OVERVIEW

Bisnow is the leading B2B media platform powering the commercial real estate industry. We connect CRE professionals through award-winning news, high-impact events, marketing solutions, recruiting services, and sales enablement tools that drive real business results.

With 1.7M+ subscribers and 400+ events annually across 47 markets in the U.S., Canada, the UK, Ireland, and the Netherlands, we don’t just cover the industry, we help move it forward.

We inform. We connect. We create opportunities that turn into deals. Global mindset. Hyper-local execution more than 1.5 million subscribers and convening more than 100,000 commercial real estate professionals every year. We host hundreds of events, publish thousands of thought-provoking stories, drive qualified leads and create opportunities that make deals happen. At Bisnow, we love to think globally but connect and inform our audience hyper-locally.

Key Responsibilities

• Lead event marketing for various top tier markets. Own all aspects of the marketing plan and execution focused on driving attendee ticket sales including email marketing, promotional messaging, ad placement, newsletters, social media & more.
• Analyze & refine data - using reporting tools including Iterable, Google Analytics, and SocialFlow, understand conversion rates, optimize performance and identify opportunities to drive marketing forward and increase revenue opportunities.
• Improve product and event performance using data and analytics, as well as marketing best practices, to strengthen our portfolio and drive sales.
• Partner with sales and marketing team to drive demand gen for advertisers, working on content marketing, ad campaigns, search engine marketing, and more tools to deliver inbound leads to sales.
• Collaborate with production and sales teams to create strategies and messaging that resonates with local audiences.

What are we looking for?

• Must have 1 - 3 years of marketing experience in media, live events or a digital role.
• Must have experience in email marketing, ideally focused on event promotion or other promotional campaigns.
• Experience building, optimizing and reporting on multichannel marketing campaigns.
• Strong excel and analytical skills.
• Ability to work independently and juggle multiple priorities, but flexibility to pivot and respond to change.
• Team-oriented, but able to work independently.
• Experience working with Iterable or another email marketing tool, Google Analytics, Canva, and event marketing experience is a must.

What's in it for you?

• Competitive compensation structure!
• Medical, Dental and Vision Insurance - effective the 1st of the month following your start date.
• Short and Long Term Disability Insurance - this includes maternity and paternity leaves as well.
• 401K Profit Sharing Plan
• Flexible Spending Account
• Health Savings Account
• Dependent Care Account
• Unlimited Vacation Days
• 7 days paid sick leave
• 9 paid Holidays
• Referral Bonus Program
• Pet Friendly Offices
• You’ll get to work with incredibly smart, passionate, driven, ambitious, kind, caring and mindful people and will rarely experience an overload of policies, bureaucracy or toxicity (the latter, we do not tolerate).

Our values demand that we be curious, self-aware, fearless, consistent. We say yes to seemingly insurmountable challenges because we dare ourselves to push further. And we go the distance because we are individually and collectively entrepreneurial, always asking: Why can’t it be done? We find a way because we care more than the competition. We embrace team and disown ego. We are ruthlessly disciplined and unabashedly kind. We unreservedly challenge the status quo and vigorously fight for new levels of excellence. We believe the difference between good and great is exceptional communication. We obsess over creating value for our team and our customers. We push ourselves and our industry to be more inclusive, to champion diversity and to fight racism, gender bias and all forms of inequality. We never peak.

Bisnow will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require Bisnow's sponsorship to continue to work legally in the United States.