Marketing Coordinator, Digital

HealthStream, Inc; Nashville (TN); Hybrid; USD 50,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Digital Marketing Coordinator, where you'll play a pivotal role in enhancing healthcare through innovative digital strategies. This exciting position involves driving performance via SEO, analytics, and campaign optimization, all while collaborating with talented professionals dedicated to healthcare innovation. You'll have the chance to make a significant impact on the digital landscape, ensuring that healthcare organizations thrive in a competitive environment. With a focus on continuous learning and professional growth, this role offers a unique opportunity to contribute to meaningful change in the healthcare sector.

Benefits

Comprehensive insurance

Mental and physical health support

Work-from-home flexibility

Fitness reimbursements

Volunteer time off

Wellness workshops

Career development opportunities

Free parking

Qualifications

• Bachelor's degree in Marketing or related field required.
• Experience in B2B and e-commerce digital marketing is essential.

Responsibilities

• Drive performance through SEO and analytics for B2B and e-commerce initiatives.
• Collaborate with teams to implement SEO best practices and monitor performance.

Skills

SEO

Google Analytics

Campaign Optimization

Data Analysis

Problem-Solving

Communication

Education

Bachelor's Degree in Marketing

Tools

Google Tag Manager

SEMrush

WordPress

Shopify

Job description

Company Overview

HealthStream is a leader in healthcare workforce solutions, helping organizations improve performance through innovative applications in learning, clinical development, credentialing, and scheduling. Our platform streamlines daily tasks, fosters engagement, and promotes safety, creating a thriving workplace where healthcare professionals excel.

Why Join Us

At HealthStream, you'll have the opportunity to impact the future of healthcare by collaborating with talented professionals dedicated to innovation. We offer competitive pay, comprehensive benefits, and a supportive environment that encourages creativity and teamwork.

Our mission is to enhance healthcare quality by empowering providers. With over 30 years of commitment, we deliver innovative solutions and foster growth. Join us to be at the forefront of healthcare technology and make a recurring industry impact.

Our culture values:

• Mission-driven work
• Diversity and inclusion
• Competitive compensation and bonuses
• Comprehensive insurance
• Mental and physical health support
• Work-from-home flexibility
• Fitness reimbursements
• Volunteer time off
• Wellness workshops
• Buddy program for new employees
• Collaborative environment
• Career development opportunities
• Continuous learning
• Inspiring workspaces
• Free parking at Nashville and San Diego centers

We promote collaboration, contribution, and growth, offering flexible schedules and paid time off, including hybrid work options and volunteer days. Our Resource Centers in Nashville and San Diego provide inspiring spaces for collaboration and social events.

We are committed to healthcare innovation and quality patient care. Join us to help realize this vision. HealthStream is an equal opportunity employer, prohibiting discrimination based on age, race, gender, disability, or other protected categories.

Position Overview

As a Digital Marketing Coordinator, you will drive performance through SEO, analytics, campaign optimization, and website improvements for B2B and e-commerce initiatives. You will collaborate with the Director of Website and Performance Marketing to increase search visibility, enhance site performance, and foster measurable growth across digital channels.

Key Responsibilities

• Support SEO strategies through on-page and technical optimizations, AI strategies, keyword research, and competitive analysis.
• Monitor and analyze organic search performance using tools like Google Analytics, Search Console, SEMrush, etc.
• Analyze search intent for AI-driven search engines and support SEO initiatives to improve visibility in AI-generated results.
• Assist with CRO strategies across websites and landing pages.
• Collaborate with web development, creative, and marketing teams to implement SEO best practices.
• Conduct website audits to identify and resolve issues affecting UX, accessibility, and SEO.
• Track and report KPIs related to SEO, traffic, and campaign performance.
• Help set up and optimize paid campaigns with external or internal teams.
• Evaluate campaign effectiveness using A/B testing and analytics.
• Support tag implementation, goal setting, and event tracking with tools like Google Tag Manager.
• Identify opportunities for website and campaign improvements based on data analysis.

Qualifications

Requirements

• Bachelor's Degree in Marketing, Advertising, or related field
• Experience in B2B and/or e-commerce digital marketing
• Knowledge of SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog)
• Experience with website analytics and reporting
• Familiarity with CMS platforms (WordPress, Shopify, Sitefinity, etc.)
• Understanding of paid media (Google Ads, Microsoft Ads)
• Basic HTML, CSS, and UX knowledge is a plus

Qualifications

• Strong analytical and problem-solving skills
• Ability to interpret data and develop actionable strategies
• Organized, detail-oriented, with multi-project management skills
• Excellent communication and collaboration skills
• Experience with Google Tag Manager and event tracking
• Ability to present performance metrics clearly
• Proactive and adaptable in a fast-paced environment
• Interest in continuous learning, including AI and emerging marketing technologies
• Ability to work independently and in teams
• Effective prioritization skills

Benefits

HealthStream offers a comprehensive benefits package, including:

• Medical, Dental, Vision insurance
• Paid Time Off, Parental Leave
• 401(k) and Roth options
• Flexible Spending and Health Savings Accounts
• Life and Disability Insurance
• Medical Bridge, Critical Illness, and Accident Insurance
• Identity and Legal Protection
• Pet Insurance
• Employee Assistance Program
• Fitness Reimbursements

Are you passionate about improving healthcare and empowering professionals? Join HealthStream and become a HealthStreamer to make a difference in healthcare!