Marketing Coordinator

Better Health Group; Tampa (FL); On-site; USD 42,000 - 56,000; Full time

Job summary

Better Health Group in Tampa, FL is seeking a Marketing Coordinator to support the execution of marketing campaigns, events, and initiatives that promote our medical services and strengthen our brand, while delivering high-quality patient-centered communications.

You will collaborate with internal teams and external vendors, develop compelling content, manage schedules, track results, and contribute ideas to expand our reach across multiple channels, all within budget.

Qualifications

• Bachelor’s degree in marketing, communications, business administration, or a related field preferred.
• 1+ year of marketing coordination or related experience.
• Basic understanding of marketing channels and content management systems.
• Creative mindset with ability to contribute ideas for campaigns.
• Understanding of marketing tactics across multiple channels and mediums.
• Proficient with Google Suite for real-time collaboration.
• Confidential handling of data; cross-functional work ability.
• Excellent organizational and communication skills.

Responsibilities

• Support the Marketing department's initiatives with planning, executing, and tracking campaigns.
• Track traditional marketing and advertising including direct mail, print, radio, and outdoor.
• Conduct market research and identify trends and channels.
• Monitor and report on marketing activity and ROI.
• Collaborate with internal and external stakeholders.
• Develop knowledge of the business and audience.
• Assist with budget management for campaigns.

Skills

Creative mindset

Multichannel marketing

Content creation

Cross-functional collaboration

Communication

Presentation skills

Data confidentiality

Attention to detail

Time management

Results-oriented

Education

Bachelor’s degree in marketing/communications/business administration

Tools

Google Workspace

CMS basics

Job description

Overview

Our mission is Better Health. Our passion is helping others.

What’s Your Why?

• Are you looking for a career opportunity that will help you grow personally and professionally?
• Do you have a passion for helping others achieve Better Health?
• Are you ready to join a growing team that shares your mission?

Why Join Our Team:

At Better Health Group, it’s our commitment, our passion, and our culture that sets us apart. Our Team Members make a difference each and every day! They support our providers and payors, ensuring they have the necessary tools and resources to always deliver best-in-class healthcare experiences for our patients . We don’t just talk the talk - we believe in it and live by it. Be part of a team that shares your passion and drive, and start living your purpose at Better Health Group.

Responsibilities

Position Objective: The Marketing Coordinator is an administrative role responsible for assisting with the execution of marketing campaigns, events, and initiatives to promote our medical services and enhance our brand visibility. The incumbent will be responsible for assisting our marketing efforts by collaborating with various teams, developing content, and utilizing project coordination to lead our initiatives.

• Support the Marketing department's initiatives with the planning, executing, and tracking of marketing programs and campaigns
• Track all traditional marketing and advertising including direct mail, print, radio, and outdoor
• Conduct market research and identify trends, publication media kits, and other advertising channels
• Monitor, review, and report on all marketing activity and results
• Collaborate with internal and external stakeholders
• Develop wide domain knowledge of our business and audience
• Support planning and execution of marketing events for new clinics
• Work closely with external vendors (printers, media outlets, etc.) to ensure the timely and cost-effective delivery of campaign materials
• Track and report on the performance of traditional marketing campaigns, using key metrics to measure success and ROI
• Assist with budget management for traditional marketing campaigns, ensuring costs stay within allocated limits
• Assist with internal creative teams and external agencies to develop compelling and effective creative assets
• Additional duties as assigned

Position Requirements / Skills:

• Bachelor’s degree in marketing, communications, business administration, or a related field, preferred
• 1+ year(s) experience in marketing coordination or related experience
• Basic understanding of marketing channels and content management systems
• Creative mindset with the ability to contribute ideas for marketing campaigns and initiatives
• Understanding of marketing tactics across multiple channels and mediums
• Proficient with Google Suite (Drive, Docs, Sheets, Slides) for real-time collaboration
• Demonstrated ability to handle data with confidentiality
• Ability to work cross-functionally with multiple teams; ability to work independently with minimal supervision
• Excellent organizational, time-management, and multi-tasking skills with strong attention to detail
• Excellent written and verbal communication skills; must be comfortable communicating with senior-level leadership, providers, and health plans
• Strong interpersonal and presentation skills
• Strong critical thinking and problem-solving skills
• Must be results-oriented with a focus on quality execution and delivery
• Appreciation of cultural diversity and sensitivity toward target patient populations

Physical Requirements:

• Requires standing, walking, pushing, bending, kneeling, and reaching
• Ability to sit for extended periods of time
• Requires corrected vision and hearing to normal range

Key Attributes/ Skills:

• Has a contagious and positive work ethic, inspires others, and models the behaviors of core values and guiding principles
• An effective team player who contributes valuable ideas and feedback and can be counted on to meet commitments
• Is able to work within our Better Health environment by facing tasks and challenges with energy and passion
• Pursues activities with focus and drive, defines work in terms of success, and can be counted on to complete goals

Organization

Better Health Group