The Marketing Coordinator implements marketing content and maintains accurate information across digital customer touchpoints. This position coordinates new store setup across marketing and ordering platforms, manages menus, SEO/local listings, and supports the marketing team's promotions, partnerships, and events.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Responsibilities
- Execute content management plans across marketing channels and digital media platforms, and support the Marketing Specialist in content management strategy.
- Implement the promotional calendar and ensure correct advertising placement from internal and external stakeholders.
- Assist marketing team members in the creation and deployment of assets.
- Pull member communications reporting to support communications strategy and deliverability efforts.
- Manage and verify all store listings across search channels, the website, ordering interfaces, and the app.
- Lead search engine optimization (SEO) and local listings to improve search engine results page (SERP) rankings.
- Coordinate and execute new store setup, including digital signage and in-store audio in collaboration with IT.
- Onboard new stores to marketing and ordering platforms, test and troubleshoot.
- Set up new stores for first-party mobile ordering and third-party delivery through Olo, DoorDash, and Uber Eats.
- Update kiosk and mobile ordering menu management, including menu information, promotions, and digital assets.
- Support new menu item rollouts and promotions by updating kiosk and mobile ordering menus and assets.
- Coordinate technical support of ordering and delivery platform issues.
- Track and maintain gift card and PumpPal card inventory.
- Support the Marketing Specialist in coordinating the Georgia Southern partnership, promotional events, sports sponsorship opportunities, and activations.
- Assist with charitable giving events, including the annual Fueling the Community Golf Tournament, under the Marketing Specialist’s coordination.
Knowledge, Skills, and Abilities:
- Good communication and interpersonal skills
- Critical thinking and problem-solving skills
- Strong organizational and project coordination skills
- Ability to manage multiple deadlines and priorities
- Demonstrate flexible and efficient time management and ability to work independently
- Customarily exercise discretion and independent judgment
- Self-motivated with a ready-to-learn attitude
EDUCATION AND REQUIREMENTS
Required:
- Proficiency with Microsoft Office, particularly Excel
Preferred:
- Bachelor's degree in Marketing, Communications, Business, or related field
- Canva, Illustrator, Photoshop skills preferred
- WordPress or website design skills preferred
- Experience with marketing technology platforms
- Experience with restaurant, retail, or multi-location businesses
PHYSICAL REQUIREMENTS
- Prolonged periods of sitting/standing at a desk and working on a computer
- Must be able to lift up to 15 pounds at times