Marketing Coordinator

Blue Community; Raleigh (NC); On-site; USD 70,000 - 95,000; Full time

Job summary

Blue Community is seeking a marketing analytics-focused professional in the Raleigh area to optimize campaigns using automated marketing systems and digital tools. You will collaborate with agencies and vendors, implement segmentation and personalization strategies, and analyze performance data to improve targeting.

The role emphasizes cross-functional teamwork and expertise with Marketing Cloud, Marketo, Google Analytics, AdWords, and SEO tools to drive data-driven decisions.

Qualifications

• Experience with automated marketing systems (Marketing Cloud, Marketo, etc.) is highly preferred.
• Experience with Google suite products, Analytics, AdWords, Webmaster Tools, and Tag Manager.
• Experience with data driven marketing, segmentation, personalization and targeting techniques.
• Experience working cross-functionally with agencies, vendors.

Skills

Data-driven marketing

Segmentation and personalization

Cross-functional collaboration

Tools

Marketing Cloud

Marketo

Google Analytics

AdWords

Webmaster Tools

Tag Manager

SEO software

Social media tools

Job description

Qualifications

• Science 37 - Raleigh, NC - experience is a plus.
• Experience with automated marketing systems (i.e. Marketing Cloud, Marketo, etc) highly preferred
• Experience using digital tools and resources including Google suite of products (Analytics, AdWords, Webmaster Tools, and Tag Manager), SEO software and Social media tools.
• Experience and understanding of data driven marketing, segmentation, personalization and targeting techniques
• Experience in working cross-functionally with agencies, vendors,