Marketing Coordinator

Financial Educators Federal Credit Union; Meridian (ID); On-site; USD 45,000 - 65,000; Full time

Job summary

Financial Educators Federal Credit Union in Meridian, Idaho is seeking a Marketing Coordinator to drive campaigns across digital channels, in-person events, and in-branch experiences, enhancing brand awareness and member engagement.

You will manage media purchases with partners under the AVP of Marketing & Creative Services, track asset lifecycles, generate performance reports, and oversee CapEds email communications while ensuring Opt-In compliance and product knowledge.

Qualifications

• Experience implementing and monitoring marketing campaigns across digital channels, events, and in-branch experiences.
• Ability to develop reports on campaign performance using standard analytics platforms.
• Experience managing email platforms with compliance considerations (opt-in) for member communications.
• Knowledge of credit union products and promotions is a plus.

Responsibilities

• Implements and actively monitors marketing campaign assets in all media channels to increase brand awareness, drive lead generation and facilitate member engagement.
• Primary contact for media purchases and deployment with media partners.
• Tracks assets, maintains asset lifecycle, archives resources.
• Develops and generates reports on campaign performance.
• Serves as the primary administrator of CapEds email platform for member communication, coordinating with Risk Management to ensure Opt-In compliance.
• Maintains knowledge of all Credit Union products, services, and promotions.
• Performs other duties as assigned.

Job description

This job was posted by https://idahoworks.gov : For more information, please see: https://idahoworks.gov/jobs/2627291

Role This Marketing Coordinator contributes to the obtainment of CapEds business objectives and mission by implementing and tracking marketing campaigns across digital channels, in person events, and in-branch experiences.

Essential Functions & Responsibilities

• Implements and actively monitors marketing campaign assets in all media channels to increase brand awareness, drive lead generation and facilitate member engagement.


• Under the guidance of the AVP of Marketing & Creative Services, functions as the primary contact for all media purchases and deployment with media partners.


• Tracks internal and external marketing assets and performs asset lifecycle maintenance activities, such as archiving and asset expiration. Curates a library of campaign resources for internal use.


• Develops and generates reports on campaign performance, utilizing industry standard processes and platforms.


• Serves as the primary administrator of CapEds email platform for member communication, coordinating with Risk Management to ensure Opt-In regulations are met and updating processes to meet compliance.


• Maintains knowledge of all Credit Union products, services, and promotions.


• Contributes to efficient Credit Union operations by performing other job-related duties as assigned.