Marketing Coordinator

Samsonite Company Stores, LLC in; Mansfield (MA); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Samsonite is seeking a dynamic Wholesale Marketing Coordinator to support wholesale and omnichannel marketing efforts. You will build content, manage campaigns, and optimize digital shelves while working cross-functionally with sales, product marketing, and the D2C division.

The role is on-site 4 days per week with potential for one remote day per week, emphasizing digital excellence and travel lifestyle passion.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• Proficient with Microsoft Excel, Word, PowerPoint, and Teams.
• Strong understanding and passion for digital marketing.
• Excellent written and verbal communication, plus presentation skills.
• Analytical mindset with data-driven decision making.
• Ability to multi-task and meet deadlines.
• 1+ years of digital or content marketing experience.
• Intermediate Excel skills.

Responsibilities

• Build and maintain product content for sales channels.
• Schedule, analyze, and optimize advertising campaigns.
• Assist in creating launch packages for new collections.
• Assist in digital shelf optimization.
• Collaborate with sales, product marketing, and D2C teams.
• Ensure consistency of product copy and standardize processes.
• Develop internal and external presentations.
• Support weekly marketing initiatives and meetings.
• Work with D2C marketing on initiatives.
• Manage samples and shipments to photoshoots.

Skills

Digital marketing

Content marketing

Communication

Analytical

Multi-tasking

Education

Bachelor's degree in Marketing or related field

Tools

Excel

Word

PowerPoint

Teams

Job description

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

Job Description

Your role at Samsonite:

Samsonite is looking for a dynamic and data-driven Wholesale Marketing Coordinator that will support wholesale and omnichannel marketing efforts.

Reporting to the Senior Digital Marketing Manager - Wholesale, you will build and maintain product content, schedule, analyze, and optimize advertising campaigns, and assist in creating comprehensive launch packages for new collections. You will also assist in digital shelf optimization. You will work cross functionally with sales, product marketing, and the direct-to-consumer division to seek solutions and streamline processes to achieve growth across our brands and customers.

The ideal candidate is passionate about travel and is enthusiastic about achieving digital excellence. You will work on-site 4 days per week with the opportunity to work remotely one day per week.

• Manage and maintain our internal product information management (PIM) and digital asset management tools (DAM)
• Build enhanced content for website product detail pages
• Accountable for content marketing initiatives across all channels to drive traffic and engagement that deliver sales and customer retention
• Collaborate with the creative team to brainstorm, develop and test new ideas and share meaningful insights and recommended next steps.
• Optimize product content for maximum sell-through for all channels of distribution
• Stay current on new developments and emerging technologies in the digital environment; utilize learnings to drive marketing strategy
• Assist in developing internal and external presentations
• Ensure consistency of product copy by standardizing processes
• Participate in weekly marketing initiatives and project meetings
• Work with D2C marketing team to develop marketing initiatives
• Manage samples and shipments to and from photoshoots

We're excited if you have:

• Bachelor's degree required; marketing, business, or related field preferred
• Computer skills, including proficiency with Microsoft Excel, Word, PowerPoint & Teams.
• Strong understanding and passion for the digital marketing industry
• Excellent written and verbal communication, as well as presentation and public-speaking skills
• Ability to troubleshoot team and vendor problems and suggest a course of action to correct
• Analytical understanding of data and methodologies used to inform decision making that drives performance
• Ability to multi-task and meet strict deadlines
• 1+ years of experience in digital marketing or content marketing preferred
• Intermediate Microsoft Excel skills preferred

About the Team

Why you'll love working here:

• Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
• Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers us to bring our authentic selves and unique differences to work every day.
• Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.

Marketing Coordinator (Finance)

About Us

Who we are:

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

Samsonite is looking for a dynamic and data-driven Wholesale Marketing Coordinator that will support wholesale and omnichannel marketing efforts.

Reporting to the Senior Digital Marketing Manager - Wholesale, you will build and maintain product content, schedule, analyze, and optimize advertising campaigns, and assist in creating comprehensive launch packages for new collections. You will also assist in digital shelf optimization. You will work cross functionally with sales, product marketing, and the direct-to-consumer division to seek solutions and streamline processes to achieve growth across our brands and customers.

The ideal candidate is passionate about travel and is enthusiastic about achieving digital excellence. You will work on-site 4 days per week with the opportunity to work remotely one day per week.

• Manage and maintain our internal product information management (PIM) and digital asset management tools (DAM)
• Build enhanced content for website product detail pages
• Accountable for content marketing initiatives across all channels to drive traffic and engagement that deliver sales and customer retention
• Collaborate with the creative team to brainstorm, develop and test new ideas and share meaningful insights and recommended next steps.
• Optimize product content for maximum sell-through for all channels of distribution
• Stay current on new developments and emerging technologies in the digital environment; utilize learnings to drive marketing strategy
• Assist in developing internal and external presentations
• Ensure consistency of product copy by standardizing processes
• Participate in weekly marketing initiatives and project meetings
• Work with D2C marketing team to develop marketing initiatives
• Manage samples and shipments to and from photoshoots

We're excited if you have:

• Bachelor's degree required; marketing, business, or related field preferred
• Computer skills, including proficiency with Microsoft Excel, Word, PowerPoint & Teams.
• Strong understanding and passion for the digital marketing industry
• Excellent written and verbal communication, as well as presentation and public-speaking skills
• Ability to troubleshoot team and vendor problems and suggest a course of action to correct
• Analytical understanding of data and methodologies used to inform decision making that drives performance
• Ability to multi-task and meet strict deadlines
• 1+ years of experience in digital marketing or content marketing preferred
• Intermediate Microsoft Excel skills preferred

About the Team

Why you'll love working here:

• Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
• Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers us to bring our authentic selves and unique differences to work every day.
• Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.

What we value:

At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.

Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.