Marketing Coordinator

Brookdale Senior Living in; Homewood (AL); On-site; USD 42,000 - 62,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

401(k)

Life insurance

Employee discounts

Referral program

Job summary

Brookdale Senior Living seeks a Marketing Coordinator (Finance) to support sales teams and execute community marketing plans. You will manage leads, assist with events, coordinate move-ins, and maintain materials and reports within the lead management systems.

The role emphasizes collaboration with sales leaders, adherence to marketing plans, and strong organizational skills to ensure timely execution and resident satisfaction across communities.

Qualifications

• High school diploma or GED required.
• Minimum of one year administrative experience, preferably in retirement/hospitality/medical industry.
• Additional education can substitute years of experience.

Responsibilities

• Provide marketing support to sales staff and community marketing plans.
• Coordinate move-in process and onboarding for new residents.
• Maintain sales reports and marketing materials inventory.
• Input leads and track activity in lead management systems (SMS, Artiva).
• Support events and lead-generation activities for the community.

Skills

Marketing support

Customer service

Communications

Microsoft Office

CRM systems

Time management

Event planning

Education

High school diploma or GED

Tools

Artiva

SMS

Microsoft Office

Job description

Marketing Coordinator (Finance)

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity

Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.

Part and Full Time Benefits Eligibility

• Medical, Dental, Vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages for hourly associates (outside of CA)
• Optional voluntary benefits including ID theft protection and pet insurance

Full Time Only Benefits Eligibility

• Paid Time Off
• Paid holidays
• Company provided life insurance
• Adoption benefit
• Disability (short and long term)
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
• Tuition reimbursement

Base pay in range will be determined by applicant's skills and experience. Temporary associates are not benefits eligible but may participate in the company's 401(k) program.

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

The application window is anticipated to close within 30 days of the date of the posting.

Education and Experience

• High school diploma or General Education Degree (GED) required.
• A minimum of one year administrative experience required, preferably in the retirement, hospitality, or medical industry with a proven track record of focus on customer service is required.
• Additional education can be substituted for years of experience.

Certifications, Licenses, and Other Special Requirements

None

Management/Decision Making

Uses limited independent judgment to make decisions based on precedents and established guidelines. Solves problems using standard procedures and precedents. Knows when to refer issues to supervisor and when to handle them personally.

Knowledge and Skills

Has a working knowledge of a skill or discipline that requires basic analytic ability. Has an overall understanding of the work environment and process. Has working knowledge of the organization. Ability to greet staff and visitors in a courteous and friendly manner. Knowledge of Medicare and Medicaid regulations to include applicable processes, if required in the community. Knowledge of state regulations impacting or directing the delivery of services, if applicable. Ability to effectively listen and communicate verbally and in writing. Ability to effectively manage time, tasks and projects in a dynamic environment. Ability to build trust and act honestly in relationships with others. Ability to assess and understand customers' expectations, needs and circumstances. Ability to work effectively with diverse personalities and to treat people with dignity, respect, fairness and maturity. Ability to operate personal computers and related software including Microsoft Office applications. Ability to learn and operate the customer relationship database. Ability to keyboard accurately and efficiently.

Physical Demands and Working Conditions

• Standing
• Walking
• Sitting
• Use hands and fingers to handle or feel
• Reach with hands and arms
• Talk or hear
• Ability to lift: up to 50 pounds
• Vision
• Requires interaction with co-workers, residents or vendors
• Possible exposure to communicable diseases and infections
• Requires Travel: Occasionally

Brookdale is an equal opportunity employer and a drug-free workplace.

• Provides marketing support services to the sales staff to ensure the timely administration of sales and marketing efforts.
• Provides marketing support to the community in accordance with marketing and business plans. Utilizes sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and meet or exceed community revenue goals. Provides administrative support for the Sales Department. Attends daily sales meetings.
• Communicates daily with community sales leader and other key associates regarding the status of all prospective move‑ins. Utilizes the sales systems to record pre‑residency steps and to facilitate communication.
• Serves as liaison between new resident and community by coordinating the move‑in process for new residents in an efficient and welcoming manner, as needed. Ensures paperwork completion, including PPOC (Physician Plan of Care), residence preparation, mover scheduling, community support. Sets up pendants, keys, mailboxes, cable, and coordinates storage for new residents.
• Coordinates with maintenance and operations on unit turn over (UTOs) and maintains unit availability listings for the sales team. Works with community sales leader to identify units to be made ready for sales pipeline.
• Assists community sales leader in scheduling and executing on events including lead generation and lead advancement events and maintaining and organizing RSVP lists for events.
• Ensures sales office is stocked with marketing information and move‑in packets. May request and order marketing materials through company systems.
• Represents the community and increases awareness through participation in outside events, professional groups, and community involvement as directed by the community sales leader. Uses relevant community knowledge and research to assist in planning, coordinating, and implementing monthly prospect and/or referral source activities and events as specified by the community marketing plan and community sales leader.
• May answer phone calls, serve as a backup for Sales, and log leads in SMS according to UP system.
• Maintains office “hot board” and prepares data for weekly and monthly reports. Provides sales performance information to community sales leader.
• Maintains working knowledge of the lead management system and uses to develop reports. Inputs sales and marketing activities, as directed, in a timely manner and according to systems standards. Ensures accurate information is input into systems (e.g., Artiva, SMS, etc.).

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.