Marketing Coordinator

Gondola; Greensboro (NC); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading marketing firm in Greensboro is seeking a Marketing Coordinator to lead and optimize digital marketing campaigns. The ideal candidate will have a strong background in social media, SEO/SEM, and analytics. Responsibilities include developing campaign strategies, managing online presence, and analyzing data for continuous improvement. This role offers an opportunity for creative input in a dynamic environment.

Qualifications

• Experience with digital marketing campaigns across multiple channels.
• Proven experience as Digital Marketing Specialist or similar role.
• Excellent understanding of digital marketing concepts and best practices.

Responsibilities

• Plan and execute digital marketing campaigns.
• Manage SEO efforts and optimize online presence.
• Measure performance of digital marketing efforts using analytics tools.

Skills

Social media

Google Ads (SEM)

SEO/SEM

Email campaigns

Web analytics tools

Creative content writing

Communication skills

Education

BS/BA in marketing or relevant field

Tools

Google Analytics

Mailchimp

Constant Contact

Job description

# Marketing Coordinator## •### @GSOGargoylesPosted on 9/21/2025•Full-time## Job DescriptionWe are looking for an experienced Marketing Coordinator to help lead the planning, execution and optimization of our marketing efforts. The ideal candidate will have a passion for all things marketing, design, social media and will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. This role will join our Zawyer Sports Marketing Department to help with our marketing efforts in Greensboro and other markets as needed. Finalists will be contacted for interviews.**Responsibilities*** Maneuver digital marketing campaigns through all areas of the project life cycle* Clearly understand and implement digital marketing campaigns which fit client needs* Plan and monitor the ongoing client’s/teams presence on google, social media (Twitter, Facebook, Instagram, TikTok etc.)* Plan and execute email campaigns for teams/clients* Available for events in the community and at games to get content.* Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness* Manage SEO efforts (keyword, image optimization etc.)* Prepare online newsletters and promotional emails and organize their distribution through various channels* Provide creative ideas for content marketing and update website* Collaborate with graphic designers* Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) to provide to client* Acquire insight in online marketing trends and keep strategies up-to-date* Maintain partnerships with media agencies and vendors* Incorporate feedback from marketing team and Zawyer management* Knowledge of hockey, basketball, and baseball a plus**Skills*** Experience with social media, Google Ads (SEM), Meta Paid Social, and email campaigns* SEO/SEM* Proven experience as Digital Marketing Specialist or similar role* Excellent understanding of digital marketing concepts and best practices* Experience with email platforms, such as Mailchimp, Constant Contact, etc* Working knowledge of ad serving tools (e.g., DART, Atlas)* Extensive knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)* Skills and experience in creative content writing* Analytical mindset and critical thinking* Excellent communication and interpersonal skills* Knowledge of JavaScript, SQL, and HTML is a plus* Google Analytics certified preferred* BS/BA in marketing or relevant fieldJob Type: Full-timeWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.LocationOn-sitePayPay not disclosed