Marketing Coordinator

Downtown-Dallas,-Inc.; Dallas (TX); On-site; USD 45,000 - 65,000; Full time

Job summary

Downtown Dallas Inc. is seeking a Marketing Coordinator to support marketing and communications initiatives, manage websites, newsletters, and materials while ensuring brand consistency.

You will collaborate with internal teams and vendors, maintain campaigns, and analyze performance using tools like Google Analytics and Google Ads.

The role emphasizes content development, CMS management, and coordination across projects to promote Downtown Dallas' programs and events.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• Minimum of two (2) years of marketing, communications, or related professional experience.
• Experience managing website content using a Content Management System (CMS).
• Experience with email marketing platforms and newsletter management.
• Experience with Google Analytics, Google Ads, and SEO best practices.
• Experience using Monday.com or similar project management software preferred.
• Experience with Adobe Creative Suite preferred.
• Familiarity with Downtown Dallas and its stakeholders is preferred.

Responsibilities

• Website Management: Maintain and optimize DDI's websites; update content and assets; conduct audits for accuracy, functionality, and SEO; coordinate updates with stakeholders; monitor performance with Google Analytics; manage Google Ads campaigns.
• Marketing Communications: Produce marketing collateral, presentations, newsletters, and organizational communications; manage email lists and campaigns; support annual reports and branding guidelines.
• Marketing Operations & Project Coordination: Manage marketing projects using Monday.com; coordinate with internal teams, vendors, and consultants; maintain project docs and calendars; support planning and implementation.
• Digital Communications & Information Management: Distribute organizational alerts via AlertMedia; coordinate event messaging; use LexisNexis for media research and reporting; maintain digital asset libraries and marketing files; support marketing technology improvements.

Skills

Written communication

Project management

Editing

Content development

Attention to detail

Team collaboration

Education

Bachelor's degree in Marketing/Communications/PR/Business or related field

Tools

Content Management System (CMS)

Google Analytics

Google Ads

SEO

Monday.com

Adobe Creative Suite

Email marketing platforms

AlertMedia

LexisNexis

Job description

Description

The Marketing Coordinator is responsible for supporting Downtown Dallas Inc.'s marketing and communications initiatives through website management, content development, email marketing, marketing collateral, and project coordination. This position ensures DDI's websites, newsletters, and marketing materials are accurate, engaging, and up to date while maintaining brand consistency across all communications. The Marketing Coordinator collaborates with internal departments, vendors, and external partners to manage marketing projects, coordinate communications, and support organizational initiatives through tools such as Monday.com, AlertMedia, and LexisNexis.

Job Duties and Responsibilities

Website Management

• Manage the day-to-day maintenance and optimization of DDI's websites.
• Create, edit, and update website content, including copy, business listings, event information, photography, and other digital assets.
• Conduct regular website audits to ensure content accuracy, functionality, and SEO optimization.
• Coordinate website updates with internal departments, vendors, and leadership.
• Monitor website performance using Google Analytics and provide recommendations for improvements.
• Develop, execute, and monitor Google Ads campaigns, including audience targeting, creative updates, and performance reporting.

Marketing Communications

• Coordinate the creation and production of marketing collateral, promotional materials, presentations, and organizational communications.
• Curate, write, edit, design, and distribute weekly e-newsletters and email communications.
• Maintain email distribution lists and monitor email marketing performance.
• Support the production of the Annual Report, special publications, and organizational reports.
• Ensure all communications align with DDI's brand standards, messaging, and editorial guidelines.
• Assist with copywriting, proofreading, and editing for internal and external communications.

Marketing Operations & Project Coordination

• Manage marketing projects and workflows using Monday.com, ensuring timelines, approvals, and deliverables remain on schedule.
• Coordinate projects with internal teams, vendors, agencies, and consultants.
• Maintain project documentation and marketing calendars.
• Support departmental planning and implementation of marketing initiatives.

Digital Communications & Information Management

• Manage and distribute organizational alerts and emergency communications through AlertMedia.
• Coordinate AlertMedia messaging for planned events, operational updates, and emergency notifications.
• Utilize LexisNexis for media research, stakeholder information, and reporting.
• Maintain digital asset libraries, marketing files, and organizational records.
• Assist with implementing and improving marketing technology platforms and communication systems.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• Minimum of two (2) years of marketing, communications, or related professional experience.
• Experience managing website content using a Content Management System (CMS).
• Experience with email marketing platforms and newsletter management.
• Experience with Google Analytics, Google Ads, and SEO best practices.
• Experience using Monday.com or similar project management software preferred.
• Experience with Adobe Creative Suite preferred.
• Familiarity with Downtown Dallas and its stakeholders is preferred.

Knowledge, Skills & Abilities

• Excellent written, verbal, and interpersonal communication skills.
• Strong proofreading, editing, and content development skills.
• Exceptional organizational and project management abilities.
• Ability to manage multiple projects while meeting deadlines.
• Strong attention to detail and accuracy.
• Ability to work independently and collaboratively.
• Ability to maintain confidentiality and exercise sound judgment.

Computer Skills

• Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint).
• Experience with website CMS platforms.
• Working knowledge of Google Analytics, Google Ads, and SEO.
• Experience with email marketing software.
• Proficiency with Adobe Creative Suite is preferred.
• Experience using Monday.com or similar project management software.