Marketing Content Writer

ACCO Brands Corporation; Lake Zurich (IL); Hybrid; USD 88,828,000 - 100,289,000; Full time

Benefits offered by this job

Medical, dental, vision plans

401(k) match

Parental leave

Life and disability insurance

Critical illness and long-term care

Employee assistance programs

Job summary

ACCO Brands Corporation is seeking a Marketing Content Writer to craft engaging ecommerce product descriptions and marketing copy across brand and customer sites.

You will edit, proofread, and optimize content using AI-enabled tools, ensuring accuracy, brand voice, and editorial judgment while aligning with SEO strategies. This hybrid Illinois-based role collaborates with marketing, product teams, and designers to drive growth and customer engagement.

Qualifications

• Bachelor’s degree required in Communications, Marketing, English or related field.
• 3–5 years of professional ecommerce writing experience; product descriptions highly desirable.
• Strong grammar, spelling, punctuation, and syntax.
• Ability to write in multiple voices for diverse audiences.
• Adaptability in adopting emerging content technologies and AI tools responsibly.
• Understanding of SEO, AEO, and AI-driven search experiences.

Responsibilities

• Write ecommerce copy for product descriptions, emails, and digital copy.
• Maintain high standards, fact-check, and edit for quality control.
• Collaborate with marketing to capture accurate product info and benefits.
• Ensure copy matches the correct brand voice and CMS platforms.
• Load and maintain marketing copy and attributes in databases using Excel and CMS.
• Coordinate with Marketing Content Manager and Product Managers to meet deploy dates.
• Participate in meetings and work with internal and external stakeholders.
• Utilize AI tools to accelerate research, drafting, and optimization.
• Evaluate AI-generated content for accuracy, brand alignment, and customer relevance.
• Apply SEO and emerging AI content best practices for discoverability.

Skills

Strong writing skills

SEO/AEO knowledge

AI content tools

Cross-functional collaboration

Editorial judgment

AI prompts & evaluation

Education

Bachelor’s degree in Communications, Marketing, English or related field

Tools

Microsoft Word

Microsoft Excel

PowerPoint

CMS

Microsoft Copilot

Job description

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A company with a pioneering past and a purposeful future.

At ACCO Brands, we are united by a common purpose, to empower our consumers to feel good when they work, learn, and play. For more than a century we have developed and nurtured brands that enable people to work with more productivity, learn with more confidence, and play with more enjoyment. We are passionate about a winning culture where we grow together, driving business, professional growth, and success. We invite you to be part of a team that is grounded in a history of category-leading brands and products and focused on positioning our company for the future.

Job Summary

ACCO Brands is seeking a Marketing Content Writer to join our team. The Marketing Content Writer writes, edits, and proofreads a variety of marketing materials for digital platforms. The primary focus of the role is to create engaging product descriptions that educate consumers and promote sales of office and school products on internal brand websites and external customer websites. The role leverages AI-enabled tools to support research, ideation, content development, optimization, and workflow efficiency while maintaining responsibility for content quality, accuracy, brand voice, and editorial judgment.

Responsibilities

• Write ecommerce copy to meet marketing expectations for ecommerce website, category pages, emails and other digital copy as necessary
• Maintain high standards of copywriting and exercise quality control on all copy, including obtaining approvals, fact-checking and editing/proofreading
• Work closely with marketing teams to capture accurate source and product information and identify benefits for the customer
• Ensure copy is written in the correct voice for each brand
• Load and maintain marketing copy and product attributes in various online databases using Microsoft Excel and CMS to leverage content across digital media outlet
• Track changes and updates in project management systems
• Work closely with Marketing Content Manager and Product Managers on each project to ensure deploy dates are met
• Participate in marketing/creative meetings when new projects are being requested, and work collaboratively with internal team and external stakeholders
• Use AI-enabled tools, including Microsoft Copilot, to accelerate content research, ideation, drafting, summarization, and optimization activities.
• Evaluate, edit, fact-check, and refine AI-assisted content to ensure accuracy, compliance, brand alignment, and customer relevance.
• Apply SEO, AEO, and emerging AI-search content best practices to improve discoverability across digital channels and AI-powered experiences.
• Stay current on evolving AI-enabled content tools, workflows, and best practices and contribute to continuous improvement of content creation processes.

Qualifications

• Bachelor’s degree required with focus in Communication, Marketing, English or related field
• Minimum of 3-5 years professional writing experience for ecommerce direct to consumer; experience writing product descriptions highly desirable
• Superior understanding and application of grammar, spelling, punctuation, and syntax
• Exceptional writing skills with the ability to write in a range of voices and styles for diverse audiences and concisely communicate complex or demanding subject matter
• Demonstrates adaptability and curiosity in adopting emerging content technologies and applying them responsibly to improve productivity, quality, and customer experience.
• Understanding of SEO, AEO, and AI-driven search experiences, including how content structure, clarity, accuracy, and authority influence discoverability and performance across traditional search engines and AI-generated responses.
• Experience working in cross-functional teams with interaction with graphic designers, usability experts, product managers, legal and compliance, and line-of-business owners
• Strong external and internal relationship, presentation, and communication skills
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Experience preferred using AI-enabled productivity and content creation tools (e.g., Microsoft Copilot) to support research, ideation, drafting, optimization, and workflow efficiency while demonstrating strong writing, editing, fact-checking, critical thinking, and editorial judgment.
• Ability to write effective prompts, evaluate AI-generated outputs, identify inaccuracies or bias, and apply appropriate human review to ensure content quality and brand integrity.

Salary Range: $31 - $35 per hour

#LI-Hybrid

About Us:

You know our brands. You love our brands. You just may not know they are ours.

If you have touched a PowerA® gaming controller, a Five Star® notebook, a Swingline® stapler, a Quartet® dry erase board, or a Kensington® computer mouse, you have touched part of ACCO Brands Corporation. With annual revenues of more than $1.5 Billion, ACCO Brands (NYSE: ACCO) designs, markets, manufactures, and sells branded academic, consumer, and business products globally. The power of our brands, our unmatched global customer reach, and our strategic market strengths put us in a position to achieve global leadership and growth. We're proud of our long history of industry leadership and innovation and are focused on delivering exceptional value to our customers by providing unique, cutting-edge, branded products.

What we offer:

• Comprehensive medical, prescription, dental, and vision plans
• 4% 401(k) match with immediate eligibility and vesting
• Competitive time off, available from the first day of employment
• Parental leave
• Company-paid life and disability benefits
• Critical illness, accident, and long-term care insurance options
• Employee and family assistance programs

Growing together is how we win.

With trusted brands, strong leadership, and a clear purpose, you’ll find opportunities to grow in your career, contribute to meaningful work, and be a part of a culture that values creativity and putting our consumers and customers first.

ACCO Brands has developed and maintains a written Affimative Action Program (“AAP”) for protected veterans and individuals with disabilities. A copy can be requested from Human Resources. We are committed to providing equal employment opportunities to all employees and applicants.

Equal Opportunity Employer

ACCO Brands is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, marital status, national origin, physical or mental disability, veteran status, or any other characteristic protected by applicable law. The company strives to create a winning culture with a leadership promise to provide equal access and opportunity for all to grow, succeed, and contribute to their full potential.

AODA

Accommodation for applicants with disabilities will be provided in all parts of the recruiting process as required under the ACCO Brands Canada AODA policy. Applicants are asked to make their needs known in advance.