Marketing Content Leader

020 Cisco Systems, Inc.; San Francisco (CA); On-site; USD 196,000 - 249,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid parental leave

Disability insurance

Life insurance

Paid time off

Bonus potential

Equity / RSUs

Job summary

Cisco Systems, Inc. in San Francisco is seeking a Senior Manager, Content Strategy to lead a team creating demand-gen content across the funnel, including thought leadership reports and promotional assets.

You’ll shape strategy, partner with product marketing, sales, and regional marketers, and drive measurable engagement using AI as a co-pilot. You'll mentor 4–6 writers/editors, build scalable content programs, and own content quality across formats while advancing responsible AI practices and

Qualifications

• 8–10 years in content strategy/content marketing
• Track record of full-funnel content strategies that drive demand
• Strong hands-on writing and editing across formats

Responsibilities

• Build and lead a team of makers.
• Architect strategy that drives pipeline across the funnel.
• Write and edit anchor assets including long‑form reports and web pages.
• Edit email, social, and paid media copy for brand voice and engagement.
• Present strategies and results to senior leadership with clarity.

Skills

Content strategy

Team leadership

AI in content creation

B2B technology marketing

Tools

Asana

Workfront

Job description

The application window is expected to close on: 10/08/2026 Content is a key element of how Cisco's enterprise networking campaigns come to life and we're looking for a Senior Manager, Content Strategy to lead the team that creates it. This is a rare chance to build, not just maintain: to reimagine how content gets created in the age of AI, experiment with new formats, and create content buyers genuinely value —the kind that builds trust and drives our most important priorities as a result. You'll own the strategy and execution of demand-generating content across the funnel, from thought leadership reports to conversion and promotional assets. You'll partner with product marketing, sales, campaign strategists and planners, demand channel experts, and regional marketers to turn insights into content that addresses customer needs, stands out in a noisy market, and drives measurable engagement. You'll treat AI as an creative collaborator to move faster, think bigger, and continuously raise the bar, while guiding your team to leverage AI as a co-pilot throughout the content creation process.

What You’ll Do

• Build and lead a team of makers.
• Mentor and develop 4–6 writers and editors and manage agency partners, helping each become sharper, more confident, and more AI-fluent.
• Architect strategy that drives pipeline.
• Build demand generation content strategies by synthesizing customer and sales feedback, search and gen AI trends, and product messaging to map content directly to top company priorities.
• Set the pace on AI.
• Pioneer how AI transforms content at scale, then codify what works into practices the whole team can build on.
• Serve as the coach and standard-bearer for responsible, high-impact AI use.
• Set the creative bar.
• Own content quality across all asset types, flexing between formats and pushing the team to break through.
• Go deep on marquee work.
• Write and edit anchor assets, including long-form reports, web pages, video scripts, and more for quality, originality, and strategic alignment.
• Sharpen promotional content.
• Edit email, social, and paid media copy for messaging, brand voice, and engagement.
• Influence across the org.
• Prioritize content that serves the audience first while balancing business objectives, aligning technical and senior stakeholders.
• Tell the performance story.
• Present strategies and results to senior leadership with clarity on what's working, what isn't, and what's next.
• Measure what matters.
• Analyze performance and use engagement metrics to refine strategy and drive toward pipeline, managing workflows in tools such as Asana and Workfront.

Minimum Requirements

• 8–10 years in content strategy/content marketing
• A track record of building full-funnel content strategies that drive demand
• Strong hands-on writing and editing across formats, from long-form reports to promotional copy.

Preferred Requirements

• 5 years of people preferred leader experience.
• A genuine excitement for AI and a hands-on track record of using AI tools to create better content, faster, plus the ability to upskill a team in AI-powered workflows.
• Experience in B2B technology marketing and writing for an enterprise networking buyer.
• Excellent stakeholder management and influencing skills, plus strong analytical and presentation skills.
• Experience managing workflows and employees, contractors, and agencies in tools such as Asana and Workfront.

Why Cisco?

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you.

Salary and Benefits

The starting salary range posted for this position is $196,300.00 to $248,700.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies: 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full‑time employees Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next Additional paid time away may be requested to deal with critical or emergency issues for family members Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: .75% of incentive target for each 1% of revenue attainment up to 50% of quota; 1.5% of incentive target for each 1% of attainment between 50% and 75%; 1% of incentive target for each 1% of attainment between 75% and 100%; and Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non‑quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

• New York City Metro Area: $196,300.00 - $286,000.00
• Non-Metro New York state & Washington state: $174,200.00 - $253,900.00 * For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. ** Employees in Illinois, whether exempt or non‑exempt, will participate in a unique time off program to meet local requirements.

Cisconians power the future. We make impact as a team, innovating fast and fearlessly to create meaningful solutions on a large scale. The depth and breadth of our technology doesn't just benefit our customers – it also means limitless opportunities for us to experiment and learn. We understand the power each of our unique backgrounds bring when we work together. Because of that, we have a global network of thinkers, doers, experts, and curious creators who help one another do their life’s best work.