Marketing Consultant VI, B2B Performance Marketing

Kaiser Permanente; Pasadena (CA); On-site; USD 166,000 - 214,000; Full time

Job summary

Kaiser Permanente in California, Pasadena, is seeking a senior growth marketing leader for the B2B Commercial Group Marketing team to identify growth opportunities across the end-to-end B2B buying-group journey and translate performance signals into practical growth strategies that drive measurable business outcomes.

You will partner with sales, analytics, marketing technology, and cross-functional teams to uncover opportunities and friction, develop lifecycle and engagement programs, and

Qualifications

• Minimum five years experience in a leadership role with or without direct reports.
• Bachelor's degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field. Minimum ten years experience in marketing, communications, or a related field.
• Two years in health care or another regulated industry preferred.

Responsibilities

• Lead funnel performance strategy and growth planning across the buying group.
• Architect lifecycle and pipeline acceleration strategies with cross-functional partners.
• Drive cross-functional growth orchestration and accountability across teams.
• Lead and implement integrated marketing communications programs.
• Develop strategic go-to-market plans and manage channel partnerships.

Skills

Ambiguity management

Attention to detail

Business knowledge

Communication

Critical thinking

Cross-group collaboration

Decision making

Dependability

Diversity & inclusion support

Drives results

Facilitation skills

Health care industry

Influencing others

Integrity

Learning agility

Organizational savvy

Problem solving

Teamwork

Topic-specific communication

Education

Bachelor's degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field

Job description

Job Summary

Our B2B Commercial Group Marketing team is seeking a senior growth marketing leader responsible for identifying growth opportunities and diagnosing barriers across the end-to-end B2B buying-group journey, translating performance signals into growth strategies, orchestrating lifecycle and customer engagement programs, and establishing clear accountability for marketing's contribution to business outcomes.

Job Summary

Our B2B Commercial Group Marketing team is seeking a senior growth marketing leader responsible for identifying growth opportunities and diagnosing barriers across the end-to-end B2B buying-group journey, translating performance signals into growth strategies, orchestrating lifecycle and customer engagement programs, and establishing clear accountability for marketing's contribution to business outcomes.

Working in partnership with sales, analytics, marketing technology, and cross-functional marketing teams, this individual will derive insights from complex and incomplete data, uncover sources of opportunity and friction, develop growth initiatives that accelerate engagement and conversion across buyers, influencers, decision makers, and brokers, and drive coordinated action that improves commercial outcomes.

The ideal candidate will have proven experience bridging growth strategy, funnel diagnosis, lifecycle marketing, cross-functional leadership, and business impact accountability.

Top 3 Responsibilities

• Lead funnel performance strategy and buying-group growth planning

Own the identification, diagnosis, and prioritization of growth opportunities across the B2B buying-group journey by synthesizing customer, campaign, sales, and business performance signals. Identify sources of opportunity, conversion barriers, and growth constraints, then translate findings into lifecycle, engagement, conversion, and pipeline acceleration strategies that improve progression, pipeline contribution, and business outcomes.

• Architect lifecycle and pipeline acceleration strategies

Develop and optimize lifecycle marketing, nurture, conversion, and pipeline acceleration strategies that improve engagement and movement across buyers, influencers, decision makers, and brokers. Partner across sales and marketing functions to create more relevant experiences and accelerate buying-group progression.

• Drive cross-functional growth orchestration and accountability

Lead coordinated growth initiatives across marketing, sales, analytics, marketing technology, and experience teams by aligning priorities, establishing meaningful performance measures, and driving action that improves funnel effectiveness and commercial outcomes.

Essential Responsibilities

• Practices self-leadership and promotes learning in others by soliciting and acting on performance feedback; building collaborative, cross-functional relationships; communicating information and providing advice to drive projects forward; adapting to competing demands and new responsibilities; providing feedback to others, including upward feedback to leadership; influencing, mentoring, and coaching team members; fostering open dialogue amongst team members; evaluating and responding to the strengths and weaknesses of self and unit members; and adapting to and learning from change, difficulties, and feedback.
• Drives the execution of multiple work streams by identifying customer and operational needs; developing and updating new procedures and policies; gaining cross-functional support for objectives and priorities; translating business strategy into actionable business requirements; obtaining and distributing resources; setting standards and measuring progress; removing obstacles that impact performance; guiding performance and developing contingency plans accordingly; solving highly complex issues; and influencing the completion of project tasks by others.
• Leads and conducts complex market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.
• Leads and drives the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.
• Leads and drives the development and implementation of complex strategic go-to-market plans by managing relationships with channel partners; assessing and validating channel partner needs and performance on an ongoing basis; investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.
• Leads the development and execution of integrated marketing communications programs and strategies by integrating business-to-business, business-to-consumer, and line of business; analyzing information from market research teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.
• Leads and drives complex marketing projects by developing and updating project plans; identifying and managing cross-functional stakeholder contacts; assembling teams based on project needs and team member strengths; forecasting and adhering to project budget; participating in vendor selection; defining scope of vendor contracts; managing vendor relationships; presenting project updates; and managing project financials and deliverables.
• Provides direction and subject matter expertise to creative team by gathering data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; developing and writing complete creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with the customer and relevant stakeholders; and presenting the brief.

Knowledge, Skills and Abilities: (Core)

• Ambiguity/Uncertainty Management
• Attention to Detail
• Business Knowledge
• Communication
• Critical Thinking
• Cross-Group Collaboration
• Decision Making
• Dependability
• Diversity, Equity, and Inclusion Support
• Drives Results
• Facilitation Skills
• Health Care Industry
• Influencing Others
• Integrity
• Learning Agility
• Organizational Savvy
• Problem Solving
• Short- and Long-term Learning & Recall
• Teamwork
• Topic-Specific Communication

Knowledge, Skills and Abilities: (Functional)

• Analytical Skills
• Business Planning
• Digital Marketing
• Emotional Intelligence
• Financial Acumen
• Getting Work Done Through Others
• Marketing
• Negotiation
• Project Management
• Social Media
• Strategic Alignment
• Strategic Program Management
• Vendor Management
• Written Communication

Minimum Qualifications

• Minimum five (5) years experience in a leadership role with or without direct reports.
• Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field and Minimum ten (10) years experience in marketing, communications, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.

Preferred Qualifications

• Three (3) years experience managing operational or project budgets.
• Two (2) years in health care or another heavily regulated industry (e.g., Banking).

Kaiser Permanente is an equal opportunity employer committed to fair, respectful, and inclusive workplaces. Applicants will be considered for employment without regard to race, religion, sex, age, national origin, disability, veteran status, or any other protected characteristic or status.

Primary Location: California,Pasadena,Green Street/IDS

Scheduled Weekly Hours: 40

Shift: Day

Workdays: Mon, Tue, Wed, Thu, Fri

Working Hours Start: 08:00 AM

Working Hours End: 05:00 PM

Job Schedule: Full-time

Job Type: Standard

Worker Location: Flexible

Employee Status: Regular

Employee Group/Union Affiliation: NUE-PO-01|NUE|Non Union Employee

Job Level: Individual Contributor

Department: Po/Ho Corp - HP Prod - Direct Mktg Admin - 7016

Pay Range: $165700 - $214390 / year

Kaiser Permanente strives to offer a market competitive total rewards package and is committed to pay equity and transparency. The posted pay range is based on possible base salaries for the role and does not reflect the full value of our total rewards package. Actual base pay determined at offer will be based on labor market data, internal alignment, and a candidate's years of relevant work experience, education, certifications, skills, and geographic location.

Travel: Yes, 10 % of the Time

Work Setting: Flexible

Worker location must align with Kaiser Permanente's Authorized States policy.

Kaiser Permanente is an equal opportunity employer committed to fair, respectful, and inclusive workplaces. Applicants will be considered for employment without regard to race, religion, sex, age, national origin, disability, veteran status, or any other protected characteristic or status.