Marketing Communications Specialist

DNP Imagingcomm America Corporation | Barcode Division; Mount Pleasant (Westmoreland County); On-site; USD 52,000 - 76,000; Full time

Job summary

DNP Imagingcomm America Corporation, Barcode Division, is seeking a creative Marketing Communications Specialist to join our Mount Pleasant, PA office. You will develop written, visual, and digital content across channels, translating technical product information into clear, engaging messages for B2B audiences.

Work closely with engineers and product teams to support campaigns, SEO, CMS updates, social media, blog posts, and brand-aligned communications.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 1-5 years of experience in Marketing and/or Advertising.
• Portfolio of writing samples demonstrating clear, concise, and persuasive communications across multiple audiences and platforms.
• Ability to translate complex technical concepts into engaging content for diverse audiences.
• Proficiency in Microsoft Office suite and Adobe Creative Suite; familiarity with Canva and CMS/website management.

Responsibilities

• Write, edit, and manage content across marketing channels including social media, email, blogs, and website content.
• Create graphics and visual assets using design tools and ensure alignment with brand standards.
• Maintain and update website content through the company CMS and ensure user-friendly pages.
• Support campaign execution, product launches, and promotional initiatives across channels.
• Conduct market and competitive research to identify trends and opportunities; assist with reporting and performance tracking.

Skills

Content writing

Editing

Storytelling

SEO

Messaging

Audience targeting

Multichannel

Project management

Education

Bachelor's degree in Marketing

Tools

Adobe Creative Suite

Canva

WordPress

CMS

Microsoft Office

Job description

DNP Imagingcomm America is seeking a creative, detail-oriented Marketing Communications Specialist to join our growing B2B manufacturing organization. This full-time, in-office position is based in Mount Pleasant, PA.

The Marketing Communications Specialist develops written, visual, and digital content across a variety of marketing channels, helping communicate the value of DNP's products and solutions while supporting business objectives. Working closely with the broader marketing team, this role translates complex technical information into clear, engaging messaging for diverse audiences.

The ideal candidate is a strong writer with a passion for content creation and storytelling. Success in this role requires the ability to quickly learn technical concepts and communicate them effectively through compelling content that informs, engages, and drives results.

Content Development & Writing

• Write, edit, and manage creative, engaging content across a variety of marketing channels, including:
• Social media platforms (LinkedIn, Facebook, and Instagram)
• Customer communications and email marketing campaigns (Constant Contact)
• Blog posts, articles, and thought leadership content
• Website content, including product, industry, and company pages
• Develop compelling, audience-focused messaging that captures attention, communicates value, and aligns with established brand standards and voice
• Collaborate with engineers, product managers, and other internal subject matter experts to create accurate and impactful content
• Translate complex technical concepts and product information into clear, accessible, and engaging communications for a variety of audiences
• Optimize content for search engine optimization (SEO), user engagement, and digital performance, as appropriate
• Ensure all content is accurate, consistent, and aligned with organizational goals, marketing strategies, and brand guidelines
• Contribute creative ideas for content campaigns that support lead generation, customer engagement, and brand awareness initiatives

Graphic Design & Visual Content

• Create graphics and visual assets for social media, websites, blogs, email campaigns, and other marketing materials using Adobe Creative Suite, Canva, or similar design tools
• Ensure all visual content aligns with brand standards and enhances overall messaging and audience engagement
• Support basic video creation and editing projects as needed

Website & CMS Support

• Maintain and update website content through the company’s CMS, including blog posts, landing pages, product information, and images
• Ensure website content is accurate, consistent, user-friendly, and aligned with brand standards

Brand & Campaign Execution

• Support the execution of marketing campaigns, product launches, and promotional initiatives across multiple channels
• Ensure consistent brand messaging, tone, voice, and visual identity in all marketing communications

Marketing Research & Support

• Conduct ongoing market and competitive research to identify industry trends, customer needs, and opportunities that support marketing and business growth objectives.
• Assist with content planning, campaign tracking, and marketing performance reporting.
• Collaborate with cross-functional teams to gather content and support marketing initiatives
• Stay current on marketing trends and best practices, particularly within B2B manufacturing and industrial markets
• Other duties as assigned by management.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 1-5 years of experience in Marketing and/or Advertising
• Portfolio of writing samples demonstrating proficiency in developing clear, concise, and persuasive communications across multiple audiences and platforms.
• Understanding brand management and ability to design within the confines of corporate brand requirements.
• Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook)
• Working knowledge of Adobe Creative Suite (InDesign, Photoshop, and Illustrator) and Canva, as well as familiarity with social media management tools and platforms.
• Excellent written and verbal communication skills, with the ability to develop clear, concise, and compelling messages tailored to diverse audiences and communication channels.
• Strong analytical skills to track and interpret marketing data.
• Ability to manage multiple projects and meet deadlines
• A team player who is adaptable, creative, and eager to learn.
• Passion for creating clear, compelling content that engages audiences and drives meaningful connections.
• Strong ability to translate complex technical concepts into accessible, audience-focused communications.
• Creative storyteller with strong written, visual, and digital communication skills.
• Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines effectively.
• Collaborative team player who works well with technical subject matter experts and cross-functional stakeholders.
• Proactive, curious, and adaptable, with a commitment to continuous learning and professional growth.

Supervisory Responsibilities

This job has no supervisory responsibilities and this position reports directly to the Marketing Manager.

• Physical DemandsThe employee is frequently required to talk or hear, sit, type, stand, and walk. The employee is occasionally required to use hands to finger, handle, or feel and reach with hands and arms. Specific vision abilities required by this job include close vision, depth perception, peripheral vision, and ability to adjust focus.
• Ability to work in an office setting, and spend primary working hours at a desk using a computer and other office equipment such as printers, copiers, postage machines, etc.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions

Safety Requirements: Ability to wear required PPE if in any manufacturing area.

DNP Imagingcomm America Corporation's Barcode Division is a leading manufacturer of thermal transfer ribbons for barcode, labeling, packaging, and product identification applications. Headquartered in Mount Pleasant, Pennsylvania, DNP has manufactured thermal transfer ribbons in the United States since 1995 and serves customers worldwide with innovative products, exceptional quality, and responsive support. Backed by the global expertise of Dai Nippon Printing Co., Ltd. (DNP), DNP helps organizations print with confidence. For more information, visit www.dnpribbons.com.