Marketing Communications Specialist

TechDigital Group; Miami (FL); On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to drive digital engagement through innovative e-newsletters, social media strategies, and lead generation efforts. This role involves managing impactful content across various platforms, including LinkedIn and email campaigns, while collaborating with marketing managers on account-based marketing initiatives. The ideal candidate will have a solid background in SEO, PPC, and social media marketing, alongside experience with tools like Marketo and Adobe Creative Suite. Join a forward-thinking team where your creativity and expertise will contribute to exciting virtual events and campaigns that resonate with a broad audience.

Qualifications

• 3-5 years of experience in SEO, PPC, and social media marketing.
• Experience with Marketo and knowledge of Google Ads platforms.

Responsibilities

• Manage internal and external newsletters and promotional emails.
• Coordinate and optimize ABM campaigns with Marketing Managers.

Skills

SEO

PPC

Social Media Marketing

Lead Generation

Content Creation

Education

Bachelor's Degree in Marketing or related field

Tools

Marketo

Google Ads

Sprout Social

Adobe Photoshop

Adobe In-Design

Livestorm

Google Analytics

Job description

Main Job Functions:

1. E-Newsletters (Internal/External):
   • Internal: Edit digital weekly newsletters (using Poppulo).
   • External: Create and manage production of promotional and operational emails (using Marketo) according to our brand guidelines and manage calendar of emails scheduled.
2. Social Media:
   • Manage social media channel (LinkedIn) through Sprout Social with impactful content/visuals and calendar of posts to increase # of followers (organically and sponsored).
   • Create posts for social media (including interactive content) according to our brand guidelines.
3. Lead generation: Ensure leads are distributed to the necessary sales role type.
4. ABM Campaigns: Partner with Marketing Managers to coordinate and optimize ABM campaigns.
5. Virtual Events: Market and manage virtual events (live and on-demand webinars, virtual booths, etc) with Livestorm platform.

Secondary Job Functions:

1. Coordinate production of digital ads, brochures and flyers.
2. Assist with event and trade show collateral, promotion and logistics.
3. Assist in managing digital archives.
4. Assist in lead generation operations.

Requirements:

1. Must have 3-5 yrs minimum experience with SEO, PPC and/or social media marketing.
2. Experience with Marketo (or similar platforms).
3. Knowledge of the Google Ads, LinkedIn advertising platforms.
4. Google AdWords and Google Analytics certifications a plus.
5. Solid experience in Adobe Photoshop, In-Design.
6. Healthcare, medical diagnostics, pharma background preferred (or experience creating collateral for these clients).