Marketing & Communications Specialist

Nashville Public Radio; Janesville (WI); On-site; USD 42,000 - 68,000; Full time

Job summary

The Marketing and Communications Specialist at CFSW produces the creative, social media, and marketing work that carries CFSW's message to donors, advisory boards, and the communities the Foundation serves. From strategy set by the Director of Marketing and Communications, the Specialist turns that direction into finished materials and content across print, digital, and social channels.

The role works closely with Donor Services Representatives to support funds, advisory boards, and community

Qualifications

• Bachelor's degree in marketing, communications, graphic design, or equivalent.
• 2–3 years of marketing, design, or communications experience.
• Canva or similar design software producing on-brand materials.
• Strong writing ability for social media content in a brand voice.
• Familiarity with AI tools and applying them daily.
• Ability to manage several projects concurrently and adapt.
• Ability to work independently and take feedback.

Responsibilities

• Create materials for donor pages, annual report, and campaigns.
• Develop signage and presentation assets for capital campaigns.
• Produce social media content and short-form videos; manage content calendar.
• Coordinate branding, templates, and assets; assist staff with marketing needs.

Skills

Bachelor's degree

2-3 years experience

Canva

Strong writing

AI tools

Project management

Independent work

Education

Bachelor's degree or equivalent

Tools

Adobe Creative Suite

WordPress

Claude AI

Hootsuite

Monday.com

Job description

Description

The Marketing and Communications Specialist produces the creative, social media, and marketing work that carries CFSW's message to donors, advisory boards, and the communities the Foundation serves. Working from strategy set by the Director of Marketing and Communications, the Specialist turns that direction into finished materials and content across print, digital, and social channels. The role works closely with Donor Services Representatives to support funds, advisory boards, and community outreach, and helps maintain brand consistency while providing general marketing support as priorities shift.

What You'll Do

Creative Production

• Design materials for component fund requests, including donation-page graphics and print collateral
• Collaborate with the team to produce the Foundation's annual report
• Develop signage and presentation materials for capital campaigns serving CFSW funds and partner nonprofits
• Create graphics and select images for social media and marketing use
• Prepare materials, signage, and toolkits for community events

Social Media and Digital Content

• Write and schedule posts for Facebook, LinkedIn, and Instagram
• Create short-form video content, such as reels, to strengthen engagement
• Maintain a content calendar to keep posting consistent and in tune with current/local events and news
• Make light content updates to the CFSW website (Director owns most site changes)
• Work with Donor Services Representatives and Advisory Boards to turn grant and scholarship outcomes into social and short-form content

Brand Support and Marketing Operations

• Review materials for brand consistency and flag items outside brand standards
• Maintain templates and approved assets and distribute them to staff and Donor Services Representatives
• Provide general marketing support as organizational priorities change
• Respond to routine marketing questions when the Director is out of office, escalating significant matters as needed
• Identify regional events and information sessions that benefit the community and CFSW, and help coordinate staffing

What You'll Need

• Bachelor's degree in marketing, communications, graphic design, or a similar field, or equivalent experience
• 2-3 years of experience in marketing, design, communications, or a related field
• Skill in Canva or comparable design software, producing clean, on-brand materials
• Strong writing ability for social media content in a defined brand voice
• Ability to use AI tools appropriately and effectively in daily work
• Ability to manage several projects at once and adapt to a workload that shifts through the year
• Ability to work independently, accept direction and feedback, and escalating significant matters appropriately

Nice to Have

• Adobe Creative Suite experience (InDesign, Illustrator, Photoshop)
• Logo and brand identity design experience
• Short-form video, photography, or video editing skills
• Familiarity with WordPress for light website updates
• Experience with Claude or similar AI tools
• Experience with Hootsuite or similar social media tools
• Experience with Monday.com or similar project management tools
• Nonprofit or community foundation experience
• Demonstrated storytelling skills — turning a fund or program outcome into a compelling story