Marketing Communications Specialist

Service Coordination Inc; Baltimore (MD); Remote; USD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a Marketing and Communications Specialist to join their mission-driven team. This remote role will play a pivotal part in enhancing brand visibility and engagement through strategic marketing initiatives. The ideal candidate will collaborate across departments to create compelling content, manage projects, and support community outreach efforts. With a focus on empowering individuals with disabilities, this position offers the chance to make a meaningful impact while developing your marketing skills in a supportive environment. If you're passionate about storytelling and brand development, this is the perfect opportunity for you!

Qualifications

• 3+ years in marketing or communications roles with a focus on brand and content.
• Strong storytelling and editing skills to engage diverse audiences.

Responsibilities

• Assist in planning and executing marketing campaigns to boost awareness.
• Support content creation for newsletters, websites, and social media.

Skills

Project Management

Content Creation

Brand Development

Digital Marketing

Storytelling

Communication Skills

Analytical Skills

Interpersonal Skills

Education

Bachelor's Degree

Tools

Adobe Creative Suite

Google Analytics

MS Office

Job description

Position Title: Marketing and Communications Specialist
Employment Status: Full-time
Reports to: Director of Brand Engagement
Creation Date: 3/10/2025
Agency Division: Marketing & Communications
FLSA Status: Exempt
Pay Grade: 5

This is a remote position that may require periodic travel to events throughout the DMV.

SCI Summary: SCI supports people with disabilities, behavioral challenges, medically complex needs, transitioning youth, the elderly, and other populations using Maryland Department of Health's Targeted Case Management and Supports Planning work models.

Position Summary: The Marketing & Communications Specialist will be a key contributor to the growing Brand and Marketing function at Service Coordination Inc. (SCI), a mission-driven nonprofit dedicated to empowering individuals with disabilities and complex needs. This newly created role will provide essential administrative and project management support for SCI's marketing and brand initiatives, ensuring alignment with our mission while uplifting and reinforcing SCI's value across all communication channels. Reporting to the Director of Brand Experience, the Marketing & Communications Specialist will collaborate on the development and execution of strategic marketing, branding, and engagement initiatives, working across departments to connect resources, develop compelling content, maintain project plans, and manage campaign schedules. The Marketing & Communications Specialist will work closely with the Marketing Manager and Director of Brand Experience to lead cross-functional marketing efforts, ensuring that SCI's impact is effectively communicated to external audiences, stakeholders, and the communities we serve.

SCI Team Member Expectations: All SCI Team Members are expected to: ensure services provided follow the organization's mission statement, core operating values, and policies and procedures; follow HIPAA, confidentiality and security procedures and principles; collaborate with peers, leadership, and support areas of the organization; actively participate in and contribute to leadership and other staff meetings and training; maintain compliance with federal, state, and local employment laws and regulations; follow self-direction and person-centered planning procedures and philosophy; and foster a culture that values diversity.

Essential Duties:

Marketing & Brand Support

• Assist in the planning, execution, and tracking of marketing campaigns to enhance awareness and engagement with SCI's mission.
• Support the creation and distribution of SCI-branded marketing materials, including brochures, reports, email communications, and presentations.
• Assist in ensuring all marketing and communication efforts maintain brand consistency, accuracy, and alignment with SCI's messaging framework.
• Support and maintain brand assets, templates, and guidelines to ensure internal and external compliance with SCI's visual and messaging standards.

Content Development & Storytelling

• Support and edit engaging content for marketing channels like newsletters, the website, and other digital channels to showcase SCI's impact.
• Assist in gathering and sharing stories, testimonials, and case studies that highlight the experiences of individuals supported by SCI.

Project Management Support

• Support projects including marketing plans and campaign schedules, ensuring timely execution of deliverables.
• Support cross-functional collaboration, serving as a bridge between departments to collect information and facilitate marketing initiatives.
• Assist in tracking marketing efforts by monitoring engagement metrics, campaign performance, and analytics to inform future strategies.

Digital & Social Media Support

• Assist in content development and engagement monitoring on digital platforms.
• Support the execution of marketing campaigns, including list management and performance tracking.
• Work with the team to analyze digital performance metrics and provide recommendations for content optimization.

Event & Community Engagement Support

• Support event marketing efforts, including promotion, material development, and on-site logistics when applicable.
• Assist in coordinating community outreach initiatives, ensuring alignment with SCI's mission and brand strategy.
• Assist with development and distribution of marketing materials and brand assets.
• Liaise with Design and Communications team to develop, update and manage project/campaign deliverables.
• Serve as point of contact for internal support requests and, with Director of Brand Experience, manage Marketing & Communications intake process.
• Manage branded merchandise requests and related vendor relationships.

Supervisory Duties:
• None

Education Required:
• Bachelor’s Degree

Experience Required:

• 3+ years of professional experience in a marketing, communications or brand role.
• Knowledge in brand development, experiential marketing, content creation, audience engagement and market research methods.
• Experience supporting organizational processes and project management within a marketing or communications team.
• Understanding of various marketing channels, tools and platforms including digital (web, SEO, social media) and print.
• Excellent storytelling, editing, presentation, and communication skills.
• Detail-oriented, highly organized, creative, and self-starter mindset.
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google AdWords etc.).
• Passion for SCI's mission and a commitment to empowering individuals with disabilities and complex needs.
• A coachable professional with a growth mindset who values mentorship, thrives in a continuous learning environment, demonstrates adaptability and a positive temperament.

SCI Value Related Competencies:

• People Come First (Customer Focus): Thinks and acts with people we support in mind when making decisions. Dedicated to meeting the expectations and requirements of internal and external stakeholders, uses information and feedback to improve services.
• Building Relationships and Connections: Interpersonal savvy. Relates to all kinds of people. Builds appropriate rapport, uses diplomacy and tact, diffuses high-tension situations comfortably. Establishes and maintains meaningful connections within the community and the organization (internal and external stakeholders).
• Education (Informing Others): Quickly finds common ground to solve problems. Is seen as a cooperative team player. Provides coaching and mentoring to Team Members. Consistent communicator, provides Team Members with the tools they need to perform their jobs in a timely manner. Explores all available options to make the best decision for internal and external stakeholders.
• Diversity: Values, appreciates and honors the ways in which cultural differences can create value in organizations. Is service-oriented: Demonstrates a commitment to the philosophies for services and the goal of independence for the people we serve. Raises awareness in communities to appreciate the similarities and unique gifts of each person. Interacts with all kinds of Team Members equitably, deals effectively with all races, nationalities, cultures, disabilities, ages, and genders, supports equal and fair treatment and opportunity for all.
• Driving Solutions (Perseverance): Pursues all initiatives with energy, drive, and the goal to succeed.

Job-Specific Competencies:

• Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Balances Stakeholders: Anticipating and balancing the needs of multiple stakeholders.
• Builds Networks: Effectively building formal and informal relationship networks inside and outside the organization.
• Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
• Ensures Accountability: Holding self and others accountable to meet commitments.
• Interpersonal Savvy: Relating openly and comfortably with diverse groups of people.
• Resourcefulness: Securing and deploying resources effectively and efficiently.
• Situational Adaptability: Adapting approach and demeanor in real time to match the shifting demands of different situations.

Physical Demands: Generally, presents standard office environment. Must be able to remain in a stationary position >95% of the time. Continually operates a computer, keyboard and mouse, and other office productivity machinery, such as a calculator, copy machine, printer, and mobile Smartphone device. Constantly positions self to comfortably maintain computer equipment. May occasionally be required to move about in an office setting or position office equipment weighing between 10-25 pounds. Vision abilities required by this job include close vision. Ability to operate a motor vehicle. The person in this position frequently communicates with other people. Must be able to exchange accurate information in these situations. IT Roles must be able to position self to maintain computers and equipment, including under desks and in server room(s). Frequently moves equipment weighing up to 50 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job. This job description is subject to change at any time.