Marketing & Communications Manager – Tennessee

Christian Woman & Co; Gallatin (TN); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Empower Ministry is seeking a seasoned Marketing & Communications Manager to lead the brand, marketing and digital content for a national ministry launch. Based on site in Gallatin, TN, you will partner with the CMPO to shape strategy, direct creative work, and own the editorial calendar across channels.

Responsibilities include executing campaigns, coordinating multimedia production, managing the marketing budget and vendors, and ensuring communications are on-brand, accessible, and impactful

Job description

The Isaacson Foundation, doing business as Empower Ministry, is a faith-based, non-profit organization on a mission to develop quality people to equip Christian leaders to live out their God-given potential to advance the Kingdom. A top priority is creating a resource center to curate best-in-class tools and resources for ministry leaders, free-of-charge forever. Our ultimate goal is to save more souls by empowering successful Church leaders to amplify their impact, enhance operational effectiveness, and strengthen their ministries for lasting success. Learn more about initiatives onwww.empowerministry.com , and be sure to check out our blogs. As a start-up organization, Empower Ministry wants teammates to work on site at our office in Gallatin, Tennessee, to support culture, camaraderie, and efficiency. We are non-denominational; the Apostles’ Creed is our foundational belief.

The Marketing & Communications Manager is the Chief Marketing & AI Product Officer’s (CMPO’s) primary hands-on marketing leader and trusted operator during a critical build phase for Empower Ministry’s brand, marketing, and communications function. This is a hands-on role for an experienced marketing strategist who can think strategically alongside the CMPO and then personally drive the work to completion — shaping campaigns and creative direction, executing digital marketing and advertising across channels, coordinating multimedia production, owning the editorial calendar (including social) end to end, managing all marketing-, brand-, communications-, and digital-related content on the Empower Ministry Resource Center, and keeping the operational backbone running — the marketing budget, vendors, and technology stack.

This role carries real ownership and judgment, not just task execution. The Manager is expected to represent the CMPO’s voice and standards on marketing and brand matters, make sound calls independently within that mandate, and loop the CMPO in on decisions that need executive judgment. As the marketing function grows, this role is positioned to take on direct reports and/or manage third party relationships.

This is an ideal role for a seasoned marketing and communications leader who wants to help build a national ministry brand from the ground up and who is equally comfortable setting strategy, directing creative work, running the operational details, and rolling up their sleeves to execute.

PrimaryResponsibilities

• Partner with the CMPO to shape brand and marketing strategy, campaign concepts, and creative direction across channels, bringing independent point of view and recommendations, not just execution.
• Lead the development of visual concepts, messaging, and campaign materials, directing designers, vendors, and freelance contributors on the CMPO’s behalf.
• Translate the CMPO’s strategic vision into clear, execution-ready briefs and creative direction for internal and external contributors.
• Own the development of collateral and materials for the Church Brand Development initiative and the planned national Benefits of Faith campaign.
• Prepare and, where appropriate, present strategy materials, one-pagers, and campaign recaps to leadership, the board, and partner audiences.

Digital Marketing, Advertising, and Multimedia Execution

• Execute digital marketing across all channels — including the Empower Ministry website, email and newsletter communications, digital advertising, search engine optimization (SEO), and search engine marketing (SEM) — carrying out the digital strategy the CMPO owns.
• Coordinate the production of multimedia content, such as video series and podcasts, working with internal contributors, producers, and outside vendors to keep output on schedule, on-brand, and aligned with the CMPO’s editorial direction.
• Coordinate and execute advertising campaigns, including the planned national Benefits of Faith campaign, and track advertising spend and campaign performance. The CMPO retains ownership of the advertising fund and ROI accountability.
• Compile and analyze marketing performance data across all channels, and prepare clear performance reporting for the CMPO to share with leadership and the board.

Marketing Operations, Budget, and Systems

• Track and reconcile the marketing budget against plan — monitoring spend across campaigns, channels, and vendors, coordinating invoices and purchase orders, and flagging variances to the CMPO, who retains budget authority and ROI accountability.
• Administer marketing vendor and subscription relationships — maintaining the roster of tools and services, tracking renewal dates and contract terms, and coordinating renewals and cancellations with the CMPO and COO, without creating or negotiating contracts.
• Administer the marketing technology stack — including the email and newsletter platform, social scheduler, analytics and tag configuration, UTM governance, and lead-capture forms — coordinating integrations and data flows with the CTO’s team, which owns the underlying platform and infrastructure.

Communications Management

• Own and manage internal communications — including recurring updates and reporting to staff, the board, and the EML Network — ensuring every piece is clear, consistent, and aligned with the Empower Ministry voice and brand in alignment with the CMPO’s direction.
• Own and manage external communications — the organization’s public voice across its channels, including the Resource Center — drafting and refining messaging on the CMPO’s behalf and ensuring it is clear, on-brand, and consistent.
• Execute press, public relations, and media relations activities on behalf of Empower Ministry, including drafting press releases and media materials, coordinating with outside PR or media partners, and managing media inquiries in alignment with the CMPO’s direction.
• Ensure all communications and published content are reviewed under the brand and communications review policies before going live, meeting the standard that requires marketing review of every piece.
• Serve as the hands-on editorial reviewer and copy chief for external-facing, brand-bearing, and broadly distributed materials — performing the communications check (grammar, clarity, tone, and accuracy) that the Editorial Review standard requires before materials are finalized, published, or distributed.
• Manage content rights, permissions, and licensing — including photo, video, and testimonial releases and consent (with particular care for materials featuring congregants, ministry leaders, and minors at events), third-party content licensing, and copyright and attribution — and ensure marketing communications meet applicable consent and opt‑out requirements.
• Draft and coordinate donor, Priority Impact Partner, and other communications on the CMPO’s behalf, ensuring they are clear, on-brand, and consistent.
• Support crisis and rapid-response communications — preparing holding statements and coordinating timely responses to sensitive or reputational matters — with press contact and public statements routed to and authorized by the CEO, consistent with the Media and Public Statements policy in alignment with the CMPO’s direction.
• Ensure marketing and communications content meets recognized accessibility standards — including readable structure, alt text for images, sufficient color contrast within the brand palette, and accessible email formatting — so materials reach the full audience. Design- and product-level accessibility is owned by the Product and Brand Experience Designer.

Social Media & Editorial Content Calendar

• Own the social media and overarching editorial calendar end to end — planning, coordinating, and scheduling content across all Empower Ministry channels.
• Set the content cadence and priorities in alignment with key initiatives, the annual calendar of events, and campaign priorities, in partnership with the CMPO.
• Coordinate with internal stakeholders and outside contributors to source content, gather assets, and secure approvals ahead of publishing.
• Write, edit, and direct social media and digital content, ensuring consistency with the Empower Ministry brand voice and visual identity.
• Monitor content performance and engagement, and use those insights to continuously refine the content strategy in partnership with the CMPO.
• Manage community engagement across Empower Ministry’s social channels — responding to comments and messages, moderating discussion, and escalating sensitive or time-critical matters to the CMPO — consistent with the Empower Ministry voice and brand.

Resource Center Content Ownership (Marketing, Brand, Communications, and Digital)

• Own and manage all marketing-, brand-, communications-, and digital-related content on the Empower Ministry Resource Center — ensuring it is well-organized, clearly laid out, current, and consistent with the Empower Ministry brand.
• Curate and design the marketing-, brand-, communications-, and digital-related resources on the Resource Center — selecting and organizing the strongest existing resources from open networks and creating new ones where gaps exist. (This is content and creative design, not actual instructional design.)
• Lead the development and upkeep of marketing-related toolkits and resources for local churches, such as the Church Brand Development toolkit — including assessment or diagnostic tools, SEO and website guidance, and plug-and-play materials — in collaboration with the Ministry Resources team and subject-matter experts.
• Maintain a curated list of marketing-related vendors on the Resource Center, incorporating endorsed vendors or those that are part of the foundation’s group purchasing organization (GPO) program as appropriate. This role does not create or negotiate vendor contracts.