Marketing & Communications Manager

The-Helix-School; San Rafael (CA); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Professional development support

Job summary

The Helix School and Helix Adult Academy seek a Marketing & Communications Manager to advance brand awareness, fundraising, and audience engagement. The role spans two locations and supports both school and adult academy, with hybrid work arrangements and collaboration with leadership teams.

You will design campaigns, manage digital channels, produce collateral, and measure engagement metrics to improve storytelling and conversions. An emphasis on accessibility and belonging guides all work.

Qualifications

• Bachelor's degree required in communications, marketing, or related field.
• Minimum 5 years leading marketing, communications, fundraising, or PR for nonprofit/educational orgs.
• Proven experience designing events and donor-facing campaigns.
• Excellent writing, editing, storytelling, and audience-centric communications.
• Ability to manage multiple tasks independently and strategically.

Responsibilities

• Guard the Helix brand and maintain brand standards across channels.
• Develop a shared communications calendar for both Helix School and THAA.
• Produce print and digital collateral, program overviews, and fundraising materials.
• Write and design internal/external communications including newsletters and emails.
• Plan email campaigns via Mailchimp and Bloomerang; manage social media strategy.

Skills

Brand Management

Digital Marketing

Content Strategy

Social Media

Fundraising Campaigns

Email Marketing

Analytics & SEO

Education

Bachelor's degree

5+ years nonprofit marketing

Tools

Adobe Creative Suite

Canva Pro

Mailchimp

Bloomerang

Google Analytics

SEO Tools

Google Ads

Meta Business Suite

CMS platforms

Job description

THE HELIX SCHOOL • K–22

Guiding Children with Autism to Lead Fulfilling and Connected Lives

• Accredited nonpublic school serving over 60 students
• K–22 continuum: diploma, certificate, and transition pathways
• Integrated academics with clinical team: speech, OT, counseling, behavior support
• Evidence-based, differentiated curriculum across all grade levels

Founded 2014 • 100+ students served since opening

THE HELIX ADULT ACADEMY • 22+

Championing Lifelong Learning and Growth for Neurodivergent Adults

• Post-secondary program launching Fall 2026 in San Rafael
• Six pillars: Lifelong Learning, Workforce Readiness, Entrepreneurship, Visual Arts, Life Skills, Social & Leisure
• Personalized scheduling • 3:1 staff ratio • Max 6–7 per class
• Funded through Regional Center, SDP, DOR, and philanthropy

Target enrollment: 30–35 participants in Year 1

The Marketing & Communications Manager is a newly created hybrid role serving both The Helix School and Helix Adult Academy. The position will work across both locations, with the flexibility to work from home two to three days per week. Born out of our growth and the recognition that telling our story well is essential to our mission, this role will serve as the primary steward of the Helix brands—shaping how we engage prospective families, donors, community partners, corporate and private foundations, and the broader public.

Reporting to The Helix School’s Director of Development, the Marketing & Communications Manager will collaborate closely with the leadership teams and Executive Directors of both the school and adult academy to ensure our communications are cohesive, compelling, and true to who we are. This is a hands‑on, creative, and operational role for someone who enjoys writing, advancing brand awareness, and designing fundraising campaigns and donor communications across print and digital platforms.

The ideal candidate understands how to identify, target, and segment audiences to advance programmatic goals and drive engagement. This deadline‑driven role will be measured by audience growth, engagement, and call‑to‑action conversion.

Essential Duties & Responsibilities

• Serve as guardian of the Helix brand: maintain and enforce brand standards
• Develop and execute a comprehensive shared communications calendar (for The Helix School and Helix Adult Academy) including social media, email, print, and live events
• Produce and maintain print and digital collateral including program overviews, catalogs, one‑pagers, event materials, and fundraising campaign materials
• Write, design, and produce (with vendor support) internal and external communications including direct mail, email, web, social media, and print and digital newsletters and publications
• Design and craft email campaigns via Mailchimp and/or Bloomerang email platforms
• Plan and execute public relations and advertising campaigns (print and digital)
• Oversee the social media channels (Instagram, Facebook, LinkedIn) for both organizations, collaborating with leadership and staff on social media strategy and execution
• Oversee and maintain the websites (with vendor support); collaborate with and guide department heads on processes and schedules to ensure content is maintained
• Put in place text, photo, and video storytelling to reflect the full diversity of The Helix School and Helix Adult Academy communities, showcasing values of access and belonging
• Analyze communications engagement and performance metrics to refine messaging, strengthen storytelling, and improve conversion and response rates
• Research associations, trade shows, publications, podcasts, and events where The Helix School and THAA should be present

Qualifications

Education, Experience & Competencies

• Bachelor's degree
• Minimum of five (5) years leading marketing communications, advertising, media, and public relations for a nonprofit, educational, or community organization
• Demonstrated experience designing and project managing community‑and‑donor-facing events including galas, 5K races, private house parties, and tabling events
• Exceptional verbal and written communications, with demonstrated experience writing, editing, and storytelling with an instinct for voice and emotional resonance, and the ability to translate complex information into compelling audience‑centered communications
• Ability to manage multiple tasks simultaneously and independently
• Logical, strategic thinker with exceptional attention to detail as well as the big picture
• Strong aesthetic sensibility, with an eye for layout, typography, and visual storytelling
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Canva Pro, with experience designing and producing print‑and‑post‑ready graphics (flyers, invitations, etc.)
• Experience creating and posting video reels and managing social media platforms, including paid posts and advertising
• Experience managing website content and familiarity with website CMS platforms, Google Analytics, and SEO optimization tools
• Experience with digital advertising platforms (Google Ads, Meta Business Suite)
• Experience managing email platforms, list segmentation, and tags (Mailchimp or similar)
• Experience using AI tools as part of a creative and production workflow

Personal Qualities

• Genuine interest in supporting special education and the autistic and neurodiverse community
• Highly organized, self‑directed, comfortable managing multiple projects simultaneously
• Adept at leading through ambiguity and building structures that do not yet exist
• Comfortable serving two closely linked organizations in the same role
• Strong interpersonal skills and ability to work well with a wide range of constituencies

Physical Demands & Work Environment

The physical demands described here are representative of those an employee must meet to perform the essential functions of this position, with or without reasonable accommodation.

• Sit, stand, walk, and move throughout the campus and event spaces during the workday
• Set up and break down materials and displays for events and tabling
• Lift and carry up to 25 lbs
• Push and pull doors, carts, boxes, or event equipment as needed
• Communicate clearly in spoken and written English
• Maintain professional composure and emotional self‑regulation during stressful, unpredictable, or confrontational situations which, though rare, may occur with students, families, visitors, or other members of the school community.
• Occasionally work evenings or weekends supporting events and school activities

Working Relationships

This position has a matrix reporting structure: the role reports directly to the Director of Development of The Helix School, with dotted‑line reporting to the Helix Adult Academy Executive Director. The Marketing & Communications Manager collaborates regularly with Helix School and THAA senior leadership teams, vendors, school staff, and faculty.

What We Offer

• The chance to build something meaningful from the ground up at the Helix Adult Academy while advancing the mission of The Helix School for autistic learners
• A collaborative, mission‑driven team that leads with heart and holds ourselves to high standards
• Professional development support

Equal Opportunity Statement

The Helix School and Helix Adult Academy do not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of their activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and community members.