MARKETING & COMMUNICATIONS manager

IEBA; Nashville (TN); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health insurance stipend

Paid vacation

Sick days

Extended holiday break

Professional development opportunities

Job summary

IEBA seeks a Marketing & Communications Manager to lead strategy and day-to-day efforts for IEBA and the IEBA Educational Outreach Fund. You will craft integrated campaigns to grow membership, drive events, secure sponsorships, and maintain brand identity across digital, print, and live platforms.

The role requires strong writing, content creation, and multi-channel campaign experience, with a passion for live entertainment and nonprofit impact.

Qualifications

• Minimum 5 years of experience in marketing, communications, or public relations.
• Demonstrated experience managing multi-channel marketing campaigns.
• Strong writing, editing, and storytelling skills.
• Experience managing organic and paid social media campaigns.
• Proficiency with Microsoft Office Suite, Mailchimp, and SurveyMonkey.
• Exceptional organizational skills with strong attention to detail.
• Ability to manage multiple projects simultaneously in a deadline-driven environment.
• Preferred: experience in nonprofit or live entertainment industry.

Responsibilities

• Lead day-to-day marketing and communications strategy for IEBA and the IEBA Educational Outreach Fund.
• Develop and manage integrated marketing campaigns supporting membership growth, events, sponsorships, and organizational initiatives.
• Maintain consistent brand messaging and visual identity across all platforms.
• Serve as primary marketing contact for partner organizations, industry associations, universities, and nonprofit collaborators.
• Identify opportunities to expand awareness and engagement across the live entertainment industry.
• Develop and manage annual content calendars and oversee website updates.
• Oversee IEBA email newsletters and digital communications.
• Lead public relations strategy and media relations, including press releases and announcements.
• Coordinate promotional campaigns for IEBA initiatives and conferences.
• Support leadership with external communications and sponsor fulfillment.

Skills

Strategic marketing

Campaign management

Content creation

Social media management

Copywriting

Project management

Tools

Microsoft Office Suite

Mailchimp

SurveyMonkey

Job description

The Marketing & Communications Manager leads the strategic and day-to-day marketing efforts for the International Entertainment Buyers Association (IEBA) and the IEBA Educational Outreach Fund. This role is responsible for advancing IEBA’s brand visibility, member engagement, industry partnerships, sponsorship fulfillment, and public relations initiatives across digital, print, and live event platforms.

This position serves as a primary representative of the organization and key liaison with industry partners, universities, nonprofit organizations, media outlets, and stakeholders. The ideal candidate is a creative and highly organized marketing professional who thrives in a fast-paced environment and has a passion for live entertainment, events, and nonprofit mission-driven work.

PRIMARY DUTIES & RESPONSIBILITIES

Lead day-to-day marketing and communications strategy for IEBA and the IEBA Educational Outreach Fund

Develop and manage integrated marketing campaigns supporting membership growth, events, sponsorships, and organizational initiatives

Maintain consistent brand messaging and visual identity across all platforms

Serve as primary marketing contact for partner organizations, industry associations, universities, and nonprofit collaborators

Identify opportunities to expand awareness and engagement across the live entertainment industry

Digital Marketing & Content Management

Develop and manage annual and ongoing content calendars

Oversee website content updates, optimization, and overall digital presence

Manage IEBA email newsletters and digital communications

Oversee organic and paid social media strategy and execution across platforms

Coordinate creation of marketing assets with designers, photographers, and video production teams

Monitor analytics and performance metrics to inform marketing strategy

Public Relations & Media Relations

Lead public relations strategy and industry communications

Draft and distribute press releases and organizational announcements

Manage relationships with media outlets and industry publications

Coordinate promotional campaigns supporting IEBA initiatives and announcements

Support leadership with messaging and external communications

Manage photographers and videographers on site at the annual conference

Conference & Event Marketing

Lead promotional strategy for the IEBA Annual Conference and membership events

Develop marketing campaigns driving conference registration and participation

Support sponsorship fulfillment through coordinated marketing deliverables

Collaborate with internal teams and vendors to promote mixers, panels, and industry programming

Assist with on-site marketing execution during conferences and major events

Sponsorship & Stakeholder Engagement

Manage marketing-related sponsorship fulfillment and visibility commitments

Coordinate branded deliverables across digital, print, and event environments

Maintain strong working relationships with sponsors, partners, and stakeholders

Support initiatives that increase visibility and fundraising for the IEBA Educational Outreach Fund

CRM, Lists & Communications Management

Manage marketing distribution lists and audience segmentation

Utilize CRM systems to support campaigns, reporting, and engagement tracking

Coordinate surveys, communications reporting, and audience insights

Maintain accurate communication databases and outreach lists

QUALIFICATIONS

Minimum 5 years of experience in marketing, communications, or public relations

Demonstrated experience managing multi-channel marketing campaigns

Strong writing, editing, and storytelling skills

Experience managing organic and paid social media campaigns

Proficiency with Microsoft Office Suite, Mailchimp, and SurveyMonkey

Exceptional organizational skills with strong attention to detail

Ability to manage multiple projects simultaneously in a deadline-driven environment

Preferred

Experience working within nonprofit organizations, trade associations, or the live entertainment industry

Experience in concert promotion at a venue, festivals, or large-scale events

Familiarity with sponsorship activation and fulfillment

Understanding of media relations within music, entertainment, or events industries

Annual salary of $70K - $85K based on experience

In office a minimum of four days with one day optional remote

Collaborative, mission-driven workplace connected to leaders across the live entertainment industry

Creative, fast-paced team environment

Occasional travel and weekend work related to events and conferences

Competitive salary commensurate with experience

Health insurance stipend

Paid vacation, sick days, and extended holiday break in December

Extended work hours during the annual conference and major events (no vacation time offered August through mid-October)

Professional development opportunities and access to industry events

About IEBA

Founded in 1970, the International Entertainment Buyers Association (IEBA) is the leading trade organization for live entertainment professionals who buy, book, and sell talent. IEBA provides industry-leading networking, education, and professional development opportunities highlighted by its annual conference in Nashville.

Through the IEBA Educational Outreach Fund, the organization also supports the next generation of live entertainment professionals by providing scholarships, mentorship, and career development opportunities.