Marketing Communications Manager

Youth Guidance; Illinois; On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

Short-term disability and life insurance

401k and wellness programs

Job summary

A nonprofit organization based in Illinois is seeking a MarCom Manager to oversee marketing and communications efforts. This role involves crafting compelling content that highlights the impact of youth programs and implementing strategies to boost brand awareness. Applicants should have a Bachelor's degree in a relevant field and at least three years of experience in marketing or communications. The position offers a competitive benefits package, including health and wellness programs.

Qualifications

• Minimum of three years of experience in marketing and/or communications.
• Experience with promoting and managing online events/webinars a plus.
• Exceptional writing, editing, and communications skills that can easily flex to meet the needs of Youth Guidance’s various stakeholders.

Responsibilities

• Write mission-driven content that emphasizes youth potential through storytelling.
• Develop strategies to increase brand awareness and visibility.
• Manage social media channels and analyze metrics.
• Identify development and programmatic marketing needs and partner with appropriate staff to meet those needs with compelling collateral pieces, digital media and other strategies.
• Write copy, direct design and layout and manage print production of brochures and marketing pieces.
• Manage internal and external email marketing calendar and implementation of emails to Youth Guidance on multiple platforms including Mailchimp and SharePoint.
• Develop processes to ensure email accuracy, accessibility, and deliverability. Manage email metrics as part of marketing dashboard.
• Assist with updating the website via WordPress, including blogs, resources, events.
• Aid in content audit to ensure accuracy across site of information.
• Streamlines communication for internal initiatives like recruitment, training, employee retention and recognition programs, and announcements.
• Provide general support for the MarCom team and manage social media planning and metrics.
• Project manage key initiatives and create efficiencies across the MarCom team and organization.
• Collaborate to manage the social media calendar and implement posts across channels; track metrics and adjust plans.
• Assist in capturing compelling visual content to enhance digital brand and marketing collateral through photography.
• Be an active member of the MarCom team, contributing ideas and supporting development of new approaches.
• Adhere to agency brand standards and Youth Guidance Core Values.

Skills

Exceptional writing, editing, and communications skills

Proficient user of MS Office including Outlook, Word, and Excel

Experience managing various social media channels

Tech-savvy and adaptable to new tools

OneDrive

Office 365

WordPress

Social media

MailChimp

Analytics

Webinars

Photography

Education

Bachelor’s Degree in Journalism, English, or Communications

Tools

MailChimp

SharePoint

WordPress

Office 365

Office 365

Job description

Position Summary

The MarCom Manager executes marketing and communications goals within the strategic communications plan of Youth Guidance to generate awareness and visibility for the organization’s mission and impact in Chicago and in our expansion sites, including Boston, Los Angeles, Dallas, Kansas City, Seattle, Pittsburgh, and Washington, D.C. The Manager’s work will communicate agency core messages with consistency while working with all sites to tell the stories of our work that convey the potential of all youth while celebrating that all Youth Guidance programs, such as nationally recognized programs, Becoming a Man (BAM) and Working on Womanhood (WOW), meet youth where they are, develop trusting relationships and support young people to overcome obstacles.

Responsibilities

• Write compelling, mission-driven content that emphasizes the potential of all youth through emotionally engaging storytelling and that amplifies the impact of our programs.
• Develop and execute strategies to increase organizational brand awareness and visibility, relentlessly pursuing external partnerships that highlight the work of the organization and develop a wider public awareness of Youth Guidance’s mission and impact.
• Create high-impact print and electronic materials with consistent branding and amplification of core messages in communications across all programs and geographies.
• Identify development and programmatic marketing needs and partner with appropriate staff to meet those needs with compelling collateral pieces, digital media and other strategies.
• Write copy, direct design and layout and manage print production of brochures and marketing pieces.
• Manage internal and external email marketing calendar, plans and implementation of emails to Youth Guidance on multiple platforms including Mailchimp and SharePoint.
• Develop processes to ensure email accuracy, accessibility, and deliverability. Manage email metrics as part of marketing dashboard.
• Assist with updating the website via WordPress, including blogs, resources, events.
• Aid in content audit to ensure accuracy across site of information.
• Streamlines communication for internal initiatives such as but not limited to recruitment, training/organizational development, employee retention and recognition programs, organization announcements and exciting new processes.
• Provide general support for the MarCom team, including communicating with inbound contacts, social media, and process improvement and analysis.
• Project manage key initiatives and create efficiencies across the MarCom team and across the Youth Guidance organization.
• In collaboration with the MarCom team, manages the social media calendar and implementation of social posts across all channels. Track metrics of campaigns and make recommendations on future social plans based on real-time metrics.
• Provide assistance in capturing compelling visual content to enhance digital brand and marketing collateral through photography.
• Be an active and engaged member of the MarCom team, proactively participating in marketing planning and development of new ideas and approaches.
• Adhere to agency brand standards in all work products and support agency staff in adhering to a consistent visual identity.
• Consistently demonstrate and adhere to Youth Guidance’s Core Values and Employee Handbook & Guidelines.
• Other duties as needed

Qualifications

Minimum Qualifications

Education/Experience/Training

• Bachelor’s Degree in Journalism, English or Communications or related field from an accredited college or university is required.
• Minimum of three years of experience in marketing and/or communications.
• Exceptional writing, editing, and communications skills that can easily flex to meet the needs of Youth Guidance’s various stakeholders.

Skills/Abilities

• Proficient user of MS Office, including Outlook, Word, and Excel. Expert proficiency with using Excel for analyzing data preferred.
• Preferred experience with SharePoint, OneDrive, Office 365 and WordPress
• Experience managing various social media channels, including Facebook, Twitter, LinkedIn, Instagram, and more, and analyzing metrics.
• Experience designing clean, modern emails in MailChimp (or a similar email service provider) and analyzing metrics
• Experience with promoting and managing online events/webinars a plus.
• Must be tech-savvy and be able to adapt to and adopt new tools and software platforms quickly, effectively, and efficiently.

Core Competencies

• Continuous improvement-minded: Takes initiative to identify and execute strategies and processes to continuously improve one’s leadership to strengthen organization’s overall impact.
• Develops and motivates others: Motivates others and supports their development through strong coaching and mentoring. Effectively stewards self and others through both small and large scale change.
• External representation and relationship building: Represents the organization among external stakeholders, and builds strong, trusting relationships with stakeholders
• Leads with vision: Has an inspiring vision for the future of the organization, beyond the status quo, and communicates it effectively; leads with courage and willingness to take risks in service of impact
• Manages with data: Understands data; analyzes data and identifies insights and implications
• Strategic thinking and resource management: Considers the future of the organization proactively and responsively; weighs diverse inputs to inform strategies; identifies innovative opportunities when relevant; makes and communicates decisions that effectively balance tradeoffs between financial sustainability and impact
• Team building: Builds strong relationships with teams and colleagues; fosters effective teams and collaborative interactions

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Youth Guidance offers a competitive benefit package for eligible full-time employees including the option to participate in medical, dental, and vision plans as well as short-term disability, life insurance, flex spending accounts, pet insurance, 401k, a wellness program and more. You may also quality for Public Service Loan Forgiveness (PSLF).

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job operates in a professional office environment, school setting, and working with the public