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NBT seeks a strategic, entrepreneurial Marketing & Communications Director to lead the organization’s brand, marketing and communications through a pivotal chapter. This leader will build a function strong at driving ticket sales, raising NBT’s national profile, and deepening ties to Harlem’s community.
Working with a leadership team, the director will use data-informed decisions to relaunch branding, support fundraising, and develop diverse earned revenue streams ahead of the Fall 2028 season.
NBT seeks a strategic, entrepreneurial Marketing & Communications Director to lead the organization’s brand, marketing and communications through one of the most consequential chapters in its history. This leader will see NBT’s brand and role in the field as important as the plays and programs it produces and promotes, and as such will build a marketing function that is just as strong at driving ticket sales as it is at raising NBT’s national profile, deepening its connection to its Harlem community, supporting fundraising, and driving diverse earned revenue streams. The timing is exceptional. The Director will have a short, exciting runway to reintroduce NBT to the many audiences who know its work through partner stages and to make sure they come home to Harlem when the doors open in Fall 2028. The organization has a startup energy, recent brand and messaging work to build upon, compelling projects in development, and a leadership team eager for a marketing expert who can bring an outside-in perspective, make data-informed decisions, and show NBT what is possible.
rachel@chaloner.com