Marketing Communications Director

American Heart Association; Las Vegas (NV); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Heart U training

Hybrid work model

Work-life harmonization resources

Job summary

American Heart Association in Las Vegas/Tucson is seeking a Marketing Communications Director to lead strategic communications, marketing, media relations, and public relations across the Nevada and Southern Arizona Division. This hybrid role works across home office, community and office settings to support mission-driven initiatives.

The role drives brand integrity, raises visibility in traditional and digital media, develops campaigns, and builds partnerships to advance cardiovascular health

Responsibilities

• Develops and implements strategic communications, marketing, media relations, and public relations initiatives for the American Heart Association across the Nevada and Southern Arizona divisions.
• Raises visibility of the Division via traditional and digital media outlets and maintains media relationships.
• Seeks, cultivates, and maintains regional media relationships, with traditional and emerging media.
• Develops fast response mechanisms for hard news stories and alerts field staff with media advisories and campaigns.
• Plans and executes paid social media campaigns and develops communications and marketing plans with internal partners.

Job description

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an exciting opportunity for a Marketing Communications Director serving the Nevada and Southern Arizona Division teams. This hybrid role may be based in Las Vegas, NV, or Tucson, AZ, with work taking place across home office, community, and office settings to support marketing, communications, and mission-driven initiatives. The Marketing Communications Director develops and implements strategic communications, marketing, media relations, and public relations initiatives for the American Heart Association across the Nevada and Southern, while providing communications support for other territories as needed. This role advances the American Heart Association's position as the leading authority on cardiovascular health and science through integrated external and internal communications, marketing campaigns, media outreach, digital strategies, sponsorship activation, and special initiatives.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally.

Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Responsibilities

Brand Integrity

• Maintains the integrity of the brand and identity of the American Heart Association by developing and/or reviewing/editing communications and marketing materials.

Traditional and Digital Media

• Raise visibility of the Division via traditional and digital media outlets.
• Maintain and steward existing media relationships.
• Explore and engage new outlets, especially media with reach to targeted audiences.
• Research and monitor new/burgeoning media, especially those being developed in the Las Vegas and Tucson markets.
• Seeks, cultivates, and maintains regional media relationships, with traditional and emerging media.
• Secures formal media partnerships/sponsorships for various events, campaigns and cause initiatives as appropriate.
• Pitches "big picture" stories, focusing on hard news, feature and research stories, to Las Vegas and Tucson markets.
• Researches and prepares media and background materials to support American Heart Association policy issues and community programs.
• Develops fast response mechanism for hard news stories. Alerts field staff with media advisories and cause/marketing activities as appropriate.

Overall Campaign Development and Traction

• Work closely with internal partners to be an innovator and market disruptor.
• Seek new approaches to transforming sponsorship communications and marketing deliverables.
• Steward current sponsorships and expand into new industries.
• Help craft mission-focused proposals and weave in media, marketing and messaging themes to fully complement our campaigns.
• Contribute to campaign revenue through health asset sponsorships/activations.
• Develops and submits proposals outlining the details of the partnerships/sponsorships.
• Supports day-of event activities.

Elevate Visibility of Local Divisions as Engaged Community Stakeholders

To truly make an impact, each market needs to be widely recognized as a trusted and reliable stakeholder. We are invested in the overall health of the communities we serve.

• Implements communications plans with media advocacy, public policy initiatives and media spokespeople. Contributes to volunteer leadership, including helping identify and recruit potential committee and board members.
• Identifies, recruits and trains volunteers who can serve as media and cause initiative spokespersons. Maintains an accessible database of human interest stories to tap for media inquiries.
• Develops and executes social media strategy in conjunction with digital staff.
• Works with internal and external partners to produce mission-focused content for organic social channels.
• Plans and executes paid social media campaigns.
• Develops, in conjunction with field staff and volunteers, and oversees implementation of communications and marketing plans.
• Works with internal partners to ensure effective local implementation of field-related communications and marketing activities.
• Works with external media partners to plan and execute advertising campaigns.
• Serves as communicat