Marketing & Communication Coordinator

Wereldhave Belgium; Town of Belgium (WI); On-site; USD 47,956 - 70,792; Full time

Benefits offered by this job

Salary package

Growth opportunities

GoodHabitz platform

Job summary

Wereldhave Belgium invites applications for a Marketing & Communication Coordinator at Shopping 1 in Genk. You will drive local marketing strategies, coordinate events, and work closely with tenants, visitors and internal teams to boost center visibility and traffic.

You’ll manage campaigns, content, budgets and relationships with external stakeholders while collaborating with the WHB marketing team, reporting to the Shopping Manager and Head of Marketing.

Qualifications

• Bachelor’s degree in Marketing and/or Communication, with initial marketing/communications/event experience.
• Proven project-management skills: autonomous, organized and results-driven.
• Excellent command of digital tools and 360° marketing techniques.
• Native-level Dutch and professional English; French is a plus.
• Creative, proactive and commercially minded with strong interpersonal skills.
• Analytical thinker who makes data-based decisions.
• Able to prioritize, manage multiple projects and perform under pressure.
• Some weekends may be required.

Responsibilities

• Design and organize engaging, high-impact events from concept to logistics, coordinating with suppliers.
• Lead 360° marketing campaigns with agencies and partners, using customer insights and catchment-area data.
• Execute targeted communication plans across media, social channels, press, partners and on-site activations.
• Oversee content creation (copy, visuals, photo/video) and manage community interactions.
• Manage and optimize the marketing budget, monitor timelines and priorities.
• Analyze performance (KPIs, ROI), prepare reports and recommend improvements.
• Manage relationships with external stakeholders (press, local associations, authorities) aligned with center management.
• Contribute to cross-center marketing campaigns with the broader WHB marketing team.

Skills

Project management

Interpersonal skills

Analytical thinking

Prioritization

Education

Bachelor's degree in Marketing and/or Communication

Tools

Digital tools

Job description

Wereldhave Belgium is looking for...

… an experienced and organized Marketing & Communication Coordinator for Shopping 1 & Het Stadsplein in Genk. Do you already have a first solid experience in marketing or communications and enjoy managing your projects from A to Z? Are you creative, detail-oriented and comfortable working with tight deadlines? Then we’d love to meet you.

You will be joining...

Shopping 1, an iconic shopping destination in Genk and part of Wereldhave Belgium, a leading real estate company with over 30 years of experience in the Belgian retail market. You’ll work in a dynamic, people-oriented environment, closely connected with our tenants, visitors and internal teams.

Location: Shopping 1, Rootenstraat 8, 3600 Genk

Reporting to: the Shopping Manager (hierarchical) and the Head of Marketing of Wereldhave Belgium (functional)

How will you impact our organization?

You will translate and implement the marketing and communication strategy at the local level — growing the visibility of the center, attracting the right audiences and generating qualified traffic. You’ll ensure consistent execution, creative quality and measurable results across all marketing and communication initiatives.

Your responsibilities as Marketing & Communication Coordinator will include:

• Designing and organizing engaging, high-impact events (from concept to logistics, supplier coordination and communication).
• Leading 360° marketing campaigns (on- and offline) with agencies and partners, integrating customer insights and catchment-area data.
• Executing targeted communication plans across media, social channels, press, partners and on‑site activations.
• Overseeing the creation of content (copy, visuals, photo/video) and managing community interactions.
• Managing and optimizing the marketing budget, monitoring timelines and priorities.
• Analyzing performance (KPIs, ROI), preparing reports and recommending improvements.
• Managing relationships with external stakeholders (press, local associations, authorities) in alignment with center management.
• Contributing to cross-center marketing campaigns with the broader WHB marketing team.

Your profile:

• Bachelor’s degree in Marketing and/or Communication, complemented by initial experience in marketing, communications or event management.
• Proven project‑management skills: autonomous, organized and results‑driven.
• Excellent command of digital tools and 360° marketing techniques.
• Native‑level Dutch and professional English (written and spoken); French is a plus.
• Creative, proactive and commercially minded, with strong interpersonal skills.
• Analytical thinker who can make data‑based decisions.
• Able to prioritize, manage multiple projects and perform under pressure.
• Flexible regarding working hours (some weekends required – not a nine‑to‑five mindset).

What we offer:

• A varied, stimulating position within a solid and growing company.
• An inspiring workplace with strong team spirit and professional autonomy.
• An attractive salary package with additional benefits.
• Opportunities for growth and continuous learning through access to the GoodHabitz e‑learning platform.