Marketing & Commercial Service Specialist

Weisinger Incorporated; Town of Texas (WI); On-site; USD 60,000 - 85,000; Full time

Job summary

Weisinger, Inc. in Willis, Texas, is seeking a Marketing & Commercial Service Specialist to drive growth through strategic marketing initiatives, lead generation, and identifying business opportunities in water well, commercial service, and rehabilitation markets.

You will manage digital and print campaigns, monitor job boards and bid platforms, maintain CRM data, and assist with proposal development and scheduling with operations and leadership.

Qualifications

• Bachelor's degree preferred or relevant experience.
• 2-5 years in marketing, business development, or proposal coordination.
• Experience in construction, drilling, utilities, or industrial services is a plus.

Responsibilities

• Develop and manage marketing campaigns to increase brand awareness and generate qualified leads.
• Manage website content and online presence.
• Coordinate social media marketing across all company platforms.

Skills

Lead generation

Marketing campaign management

CRM usage

Communication skills

Project management

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

CMS

Canva

Adobe Creative Suite

Job description

Job Title: Marketing & Commercial Service SpecialistLocation: Willis, TexasDepartment: Commercial ServiceReports To: Director, Sales & Marketing & Director, Commercial ServiceEmployment Status: Full TimeFLSA: ExemptAbout UsWeisinger, Inc. is a dynamic and growing company based in Willis, Texas that provides water well solutions, serving municipal utilities, industrial facilities, and commercial operations across Texas. We deliver expert drilling, rehabilitation, maintenance, and water well support designed to keep critical systems operating efficiently and reliably. We are committed to quality, safety, and exceptional service in every project we undertake.About the RoleThe Marketing & Commercial Service Specialist supports company growth through strategic marketing initiatives, lead generation activities, and identification of business opportunities primarily within the water well, commercial service and rehabilitation markets. The position is responsible for managing digital and print marketing campaigns, monitoring industry job boards and bid platforms (if applicable), generating and processing qualified leads, updating company website, enhancing the company's market presence, and supporting Commercial Service department to include supporting proposal development and tracking.Essential Duties and ResponsibilitiesEssential duties and responsibilities include, but are not limited to, the following. All duties are to be performed in accordance with established company policies, procedures, and standards. Additional responsibilities may be assigned as business needs require.Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.Marketing & Lead Generation•Develop and manage marketing campaigns to increase brand awareness and generate qualified leads.•Manage website content and online presence.•Coordinate approved social media marketing efforts across all company platforms.•Develop marketing materials, presentations, and customer success stories.•Assist with advertising campaigns, trade shows, and industry events, as required.•Maintain company branding standards across all locations.•Drive business to Texas Buyboard with assistance from sales team.•Assist in additional training in use of Company CRM when required.•Monitor public and private job boards, bid platforms, procurement sites, and industry postings for potential business opportunities (as required).•Research commercial, municipal, industrial, and governmental projects that align with company services.•Track upcoming projects, bid opportunities, RFPs, RFQs, and contract solicitations for Commercial Services.•Coordinate opportunity pipelines and maintain prospect databases in coordination with Director Sales & Marketing.•Assist management with proposal preparation and submission deadlines.•Support customer outreach initiatives and relationship management activities.•Maintain records of business opportunities, project awards, and competitive activity in designated CRM.•Generate reports regarding pipeline activity and business development opportunities within the CRM system.•Work closely with operations and leadership to identify target markets and growth strategies.•Support services scheduling when feasible.QualificationEducation• Bachelor's degree in Marketing, Business Administration, Communications, or related field preferred.• Relevant experience may be substituted for formal education.Experience• 2-5 years of experience in marketing, business development, sales support, or proposal coordination.• Experience in construction, drilling, utilities, engineering, industrial services, or related industries preferred.• Experience tracking public bids, procurement opportunities, or project opportunities preferred.Language Skills• Excellent verbal and written communication skills, with the ability to communicate professionally and effectively with customers, vendors, subcontractors, government agencies, and team members.• Strong proofreading, editing, and content creation skills, including the ability to develop professional marketing materials, business correspondence, proposals, and presentations.• Ability to gather, analyze, and present information clearly and concisely to various audiences.• Ability to read, interpret, and understand technical documents, bid specifications, contracts, requests for proposals (RFPs), and company procedures.• Strong interpersonal skills with the ability to build and maintain positive working relationships both internally and externally.• Ability to respond effectively to questions, inquiries, and requests from customers, management, and business partners.• Bilingual English/Spanish communication skills are preferred but not required.Mathematical Skills• Ability to calculate figures and amounts such as percentages, ratios, averages, budgets, return on investment (ROI), and campaign performance metrics.• Ability to analyze marketing and business development data, including lead conversion rates, website traffic trends, advertising performance, and business opportunity tracking.• Ability to prepare and interpret reports, spreadsheets, and performance dashboards.• Strong attention to detail and accuracy when working with numerical data.Reasoning Ability• Ability to define problems, collect data, establish facts, and draw valid conclusions.• Ability to interpret and evaluate information from multiple sources, including bid postings, industry reports, contracts, and customer inquiries.• Ability to identify business opportunities and recommend appropriate courses of action.• Ability to prioritize multiple projects and deadlines while exercising sound judgment and discretion.• Ability to work independently and make informed decisions in a fast-paced environment.Computer Skills• Proficient in Microsoft Office Suite, including Word, Excel, Outlook, and PowerPoint.• Experience with customer relationship management (CRM) systems and database management.• Working knowledge of website content management systems (CMS).• Experience with social media platforms and digital marketing tools.• Proficiency with graphic design and content creation software such as Canva or Adobe Creative Suite preferred.• Ability to learn and effectively use industry-specific software, bid management platforms, and project tracking systems.• Strong internet research and data management skills.Other Knowledge, Skills, or Abilities• Strong organizational and project management skills.• Excellent attention to detail and accuracy.• Ability to manage multiple priorities and meet deadlines.• Initiative-taking with the ability to work independently and as part of a team.• Professional demeanor with strong customer service and relationship-building skills.• Knowledge of marketing principles, lead generation strategies, and business development practices.• Familiarity with the construction services, drilling industry preferred, infrastructure, or utility industries services a plus.• Ability to maintain confidentiality and exercise discretion regarding sensitive business information.• Strong analytical, problem-solving, and critical-thinking skills.Physical Demands•Regularly required to sit, stand, walk, talk, hear, and use hands and fingers to operate office equipment and computers.•Frequently required to reach with hands and arms.•Occasionally required to bend, stoop, kneel, or lift and carry items weighing up totwenty-five pounds.•Must be able to operate standard office equipment, including a computer,telephone, printer, and copier.•Ability to travel locally to attend meetings, industry events, job sites, trade shows,and networking opportunities as needed.•Specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.Work EnvironmentThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.•This position will be located in our Willis, Texas office.•Well-lighted, heated and/or air-conditioned indoor office setting with adequate ventilation.•Moderate noise (examples: business office with phones, computers, and printers)•Regular work hours (Monday-Friday, 8am-5pm)