Marketing Campaigns & Content Specialist

RGIT Australia; Columbus (OH); On-site; USD 52,000 - 75,000; Full time

Job summary

Minetek is seeking a marketing communications professional to assist in delivering branding and marketing initiatives aligned with strategic objectives. You will create content, deploy campaigns across digital and traditional channels, and collaborate with internal teams to ensure assets meet campaign goals.

The role emphasizes data-driven decision making, producing reports from campaign metrics, and supporting events such as expos and webinars to drive customer engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, or Business, with demonstrated experience.
• Strong digital channel focus with SEM, SMM, EDM understanding.
• Experience with marketing platforms and CRM/HubSpot.

Responsibilities

• Create and deploy content across multiple platforms for various projects.
• Plan, develop, execute, and track integrated marketing campaigns across channels.
• Collaborate with stakeholders to ensure assets are effective and deployed.
• Analyze campaign performance using key metrics and report insights.
• Coordinate events such as expos and online webinars to promote products.
• Support sales with updating brochures, website edits, and priorities.
• Develop market research initiatives to inform strategic marketing planning.
• Build relationships with corporate and division stakeholders for marketing impact.

Skills

Digital marketing

Content creation

Stakeholder mgmt

Communication

Time management

Campaign analytics

Education

Bachelor's in Marketing

Tools

HubSpot

CRM

Job description

Minetek is seeking a marketing communications professional to assist in delivering branding and marketing initiatives aligned with strategic objectives. You will create content, deploy campaigns across digital and traditional channels, and collaborate with internal teams to ensure assets meet campaign goals.

The role emphasizes data-driven decision making, producing reports from campaign metrics, and supporting events such as expos and webinars to drive customer engagement.