Marketing & Brand Manager

S&K Building Services; Indianapolis (IN); On-site; USD 80,000 - 120,000; Full time

Job summary

S&K Building Services is seeking a Marketing & Branding Manager to build and own the company’s entire marketing presence from the ground up. You will drive local presence across 21 markets, manage paid media, lead SEO initiatives, and oversee the website experience to convert visits into qualified leads.

The role blends strategy with hands-on execution, offering autonomy while collaborating with branch leaders and senior leadership to scale a multi-brand marketing engine.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3 years minimum of hands‑on digital marketing experience with multi‑location or multi‑brand ownership.
• Google Ads and Google Analytics 4 certifications or affluency in system
• Proven local SEO experience - GBP setup and optimization, city‑level keyword strategy, schema markup
• Hands‑on WordPress management, LinkedIn Campaign Manager, and Meta Business Suite experience
• Self‑directed, highly organized, and comfortable owning multiple programs simultaneously across 19 markets

Responsibilities

• Dominate Local Presence across 21 markets and 15 brands.
• Optimize Google Business profiles and execute content weekly.
• Launch Google Search and Local Service Ads campaigns.
• Build city-specific SEO strategies and landing pages.
• Create and manage social presence on LinkedIn, Facebook, and Instagram.
• Own website experience and convert pages.
• Lead inbound lead generation with tracking and reporting.
• Collaborate with branch leaders and senior leadership.

Skills

Digital marketing

SEO

Paid media

Content creation

Strategic thinking

Project management

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

WordPress

Google Ads

Google Analytics 4

LinkedIn Campaign Manager

Meta Business Suite

Semrush

Birdeye/Podium

CallRail

Job description

S&K Building Services is looking for a driven, digitally fluent Marketing & Branding Manager to build, scale, and own our entire marketing presence from the ground up.

This is a high-impact, high-ownership role where strategy meets execution. From Google Business Profiles and paid advertising to SEO, social media, website management, lead generation, and content creation-you'll be at the center of it all, shaping how S&K shows up in every market we serve.

We're looking for someone who's energized by building something meaningful, thrives in a hands‑on environment, and is confident operating with autonomy while collaborating closely with branch leaders and senior leadership.

What You'll Own & Drive

Dominate Local Presence (21 Markets)

Take full control of our Google Business ecosystem across 21 locations and 15 brands:

• Fully optimize and elevate every profile - from visibility to conversion
• Launch coordinated weekly content across all markets
• Build a centralized system for scale and consistency
• Track and report performance across impressions, calls, and discovery

Build a High-Performing Paid Engine

Drive demand and revenue through strategic digital advertising:

• Launch and optimize Google Search + Local Service Ads (Google Guaranteed)
• Target key decision-makers via LinkedIn campaigns
• Own budget strategy and performance reporting (CPL, CPC, ROAS)
• Continuously test, iterate, and scale what works

Lead SEO & Own the Search Strategy

Turn S&K into a search powerhouse:

• Execute a full technical SEO overhaul
• Build city-specific strategies across all 21 markets
• Create high-value landing pages for priority services
• Implement advanced schema and AI-search-ready content
• Publish ongoing thought leadership and industry content

Create a Bold, Consistent Social Presence

Bring every brand to life across platforms:

• Launch and manage LinkedIn, Facebook, and Instagram for all brands
• Deliver high-frequency, platform-native content (Reels, carousels, before/after)
• Maintain rapid engagement standards across all channels
• Build a recognizable, consistent voice across 15 brands

Own the Website Experience

Transform skbuildingservices.com into a conversion machine:

• Build high-impact service pages and city landing pages
• Optimize for performance, speed, mobile, and SEO
• Ensure every page is built to convert - clear, compelling, and measurable

Fuel Lead Generation & Growth

Create a predictable inbound pipeline:

• Implement full-funnel tracking and attribution
• Optimize landing pages with trust signals and client proof (CBRE, JLL, Colliers)
• Deliver clear, data-driven reporting to leadership

Tell the Story Through Content

Lead all content creation across digital and print:

• Develop compelling sales materials and brand collateral
• Capture and produce jobsite video content
• Write powerful, conversion-focused web and marketing copy
• Highlight success through case studies and storytelling

Strengthen Internal Alignment

Be the connector across teams and markets:

• Deliver monthly updates on wins, campaigns, and initiatives
• Build a shared content library and brand toolkit
• Empower local teams with ready-to-use templates and assets
• Support leadership communications across growth and expansion

What It Takes to Win in This Role

You're someone who:

• Thrives in ownership and autonomy
• Can manage complexity across multiple brands and markets
• Brings hands‑on expertise in SEO, paid media, and digital platforms
• Is both strategic and execution-focused
• Loves building systems, not just maintaining them

Why This Role Matters

This role is about more than marketing - it's about building the engine that fuels S&K's next phase of growth.

You’ll have the opportunity to:

• Shape how the company shows up in every market
• Drive measurable revenue impact
• Create consistency across a growing portfolio of brands
• Partner directly with leadership on company-wide strategy

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
• 3 years minimum of hands‑on digital marketing experience with multi‑location or multi‑brand ownership
• Google Ads and Google Analytics 4 certifications or affluency in system
• Proven local SEO experience - GBP setup and optimization, city‑level keyword strategy, schema markup
• Hands‑on WordPress management, LinkedIn Campaign Manager, and Meta Business Suite experience
• Self‑directed, highly organized, and comfortable owning multiple programs simultaneously across 19 markets

Preferred

• Semrush, Ahrefs, Birdeye/Podium/NiceJob, or CallRail experience
• Prior experience unifying digital marketing across multiple acquired regional brands
• Basic video editing and on‑site content capture capability