Marketing & Brand Leader — AI‑Driven Growth & Strategy

First Solar, Inc.; Phoenix (AZ); On-site; USD 131,000 - 187,000; Full time

Job summary

First Solar, Inc. is seeking a Senior Manager for Marketing and Brand to lead the marketing strategy spanning customer, product, and political advocacy. The role is responsible for protecting and promoting First Solar's reputation and ensuring external engagement aligns with the brand.

It also drives AI and LLM integration across marketing operations and campaigns. The ideal candidate has 10+ years in marketing, experience in agencies or consultancies, and strong English writing skills.

Qualifications

• Bachelor's degree required.
• 10+ years of experience, including agency/consultancy environment; international/multi-market experience strongly desirable.
• Political marketing experience considered advantageous.

Responsibilities

• Expand/evolve First Solar's brand platforms.
• Elevate First Solar's digital presence across websites and social channels.
• Define customer brand experience and engagement strategies.
• Devise targeted strategies for political advocacy marketing.
• Lead cross-functional teams to align messaging and brand identity.
• Mentor teams in AI adoption and innovative marketing approaches.

Skills

Brand management

Marketing strategy

AI & LLM applications

Stakeholder management

Team leadership

Content marketing

Political marketing

English writing

Education

Bachelor's degree

Tools

AI tools

Campaign platforms

Job description

First Solar, Inc. is seeking a Senior Manager for Marketing and Brand to lead the marketing strategy spanning customer, product, and political advocacy. The role is responsible for protecting and promoting First Solar's reputation and ensuring external engagement aligns with the brand.

It also drives AI and LLM integration across marketing operations and campaigns. The ideal candidate has 10+ years in marketing, experience in agencies or consultancies, and strong English writing skills.